Electricity Supplier Fashion War Starts To Change The Structure Of Global Consumer Groups

The war between fashion has quietly started.

According to the understanding of the world clothing and shoe net, Jingdong has injected Farfetch into the US $397 million, and the two sides have established a strategic partnership to create a nationwide luxury online shopping platform.

The Tmall luxury virtual APPLuxury Pavilion is officially launched. The first phase has 17 brands, including Burberry, Hugo Boss, La Mer, Martha Lahti, LVMH group Guerlain and Zenith, and announced the launch of the luxury flash store Tmall Space.

The monastery storming the opening bell of NASDAQ trading is officially listed as the first successful high-end listing service company in China.

The structure of consumer groups around the world, including China, is changing.

Millennials have become the key group to redefine the direction of the luxury market in the next ten years.

Millennial generation is a generation that grows with the development of Internet technology. Online shopping has become the main channel of their consumption.

Altagamma-McKinsey luxury digital marketing agency predicts that the global luxury online sales market share will reach 12% in 2020.

Overseas luxury brands are relatively unfamiliar with the domestic electricity supplier's operation environment, and the self built electricity supplier team is time-consuming and laborious. Therefore, the operation of overseas professional brands is the first choice for overseas brands to enter the domestic electricity supplier market through the professional third party generation operators.

According to AI consulting statistics, the electricity supplier will maintain an average annual growth rate of over 40%.

Luxury brands are embracing China's electricity supplier market.

In the context of "younger", "electric business" and "light luxury", listed companies are also actively distributing.

In September 21st, after the home of Hai Lan, Taiping bird reached a new cooperative strategy with Tmall.

Taiping bird expects retail sales in 2017 to reach 3 billion yuan.

By 2020, the company strives to break through tens of billions of online retail sales.

From 2017 to 2020, the average annual growth rate of online retail sales reached 49.38%, and the online retail sales reached double billion.

The intention is to create a luxury brand group in China.

In August 2016, the company bought 75% stake in Shanghai's hundred harvest network for 277 million 500 thousand yuan.

The brands of Bai Qiu network service are all overseas light luxury brands, which already have great market influence abroad.

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