Consumption Promotion Continues To Promote The Healthy Growth Of Commercial "New Species"

"In the past 3 to 5 years, great changes have taken place in China's retail industry, and the future development is looking forward to it."

In the just concluded 2017, to enjoy the future of China.

Zhang Tianbing, a leading partner in DDT's China consumer goods and retailing industry, said that at present, China's consumer market shifted from enterprise and channel centered to consumer centered.

Zhang Tianbing believes that the current "new retail" has five trends, one is the rise of all channels and multi formats enterprises, the two is that consumers have higher expectations for services, three is the increasingly apparent inventory contradictions, four is the intensification and sharing of logistics operations, and the five is the data analysis driven supply chain pformation.

"China's

Continuous progress, but commodity prices are becoming cheaper and cheaper, which is related to China's population structure. "

Wang Yao, vice president of the China Federation of Commerce, said that in the past 10 years, the six inflow areas accounted for 47.5% of the total net inflow in the country. Meanwhile, the upgrading of consumption also showed that the consumer psychology of consumers in China was becoming more and more mature. The proportion of consumer spending in services in recent years continued to rise, and consumers had shifted from material consumption to health, spirit, mother and infant consumption.

According to the world's clothing and shoe net, in recent years, new species such as "box horse" have been stationed in the first tier cities and won many young consumers.

What is the "new species"? What problems should we pay attention to when the "new species" wants to grow healthily? Li Zhi, vice president of international view, puts forward that there are three conditions for the so-called "commercial new species".

First of all, there is a digital, direct interaction with consumers. Secondly, having data user community or assets, pay more attention to the identity of three identities: natural person identity, financial or consumer identity and social identity; third, have an algorithm driven business process, and have more data in strategic decision support.

Zhao Meng, vice president of Beijing super urban chain Limited by Share Ltd, believes that the new species is developing new channels in terms of positioning and customer experience, but it also faces two challenges. One is sustainable profitability, and how to balance customer experience and profit output.

The second is how to maintain freshness, that is, to maintain the vitality of enterprises, and only to withstand the collision of reality, can we have the ability to reproduce.

"All retailers should embrace data in a more open mindset, dig deeper into data, tap customers, and use consumer behavior instead of income, class and other elements to portray consumers."

Zhao Meng said.

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