Analysis Of China'S Cross-Border Electricity Supplier Market Situation

The sea has cleaned up cross-border electricity providers. Consumers gradually formed online shopping habits and displayed more powerful purchasing power, more personalized demands and deeper interest mining for performance indicators.

The continued prosperity of the market.

According to the latest research report released by AI media, "the first half of the year, China's cross border Electricity Market Research Report" shows that the total scale of cross-border e-commerce pactions in 2016 (including retail and B2B) amounted to 6 trillion and 300 billion yuan, up 23.5% from 2015.

It is estimated that the scale of cross-border e-commerce pactions in 2017 will continue to grow at a relatively high rate, which is expected to increase to 7 trillion and 500 billion yuan.

The following is an analysis of the market situation of China's cross-border electricity suppliers in the first half of 2017:

Status quo: the overall development environment is good, and the giant is deploying strategic measures.

According to the world clothing and shoe net, the overall development environment of China's cross border e-commerce in the first half of 2017 has been improved. People's consumption demand has boosted foreign trade, especially import trade, and online shopping has become an important way of shopping for consumers. Consumers who have gradually raised the quality requirements of commodities have begun to cultivate the habit of sea fishing. Many domestic policy initiatives also point to encouraging the import retail business.

Influenced by the trend of domestic consumption upgrading and the development of import and export trade, and the continuous development of international logistics and supply chain technology, Hai Tao has gradually become a shopping channel for consumers. The scale of China's sea users has also increased rapidly, and the cross-border electricity supplier market has been developing rapidly in recent years.

According to the world clothing shoes and hats net, in 2016, the scale of China Mobile electric business users reached 418 million; in 2017, the total value of imports in May was 4 trillion and 880 billion yuan, an increase of 26.5%; in 2016, China's per capita consumption expenditure reached 17110 yuan, the growth rate was 8.9%; in 2017, the import tariff of marine products was substantially reduced, and the tax reform was approved.

In the first half of 2017, the major business tycoons had strategic layout in cross border area: NetEase koala sea launched large-scale overseas layout, upgraded the upstream of supply chain, improved the quality of products; Tmall cooperated with hi-tech enterprises to upgrade products and directly cut consumer demand for upgrading; Jingdong made international logistics layout at the supply side, and strengthened supply chain building.

According to iiMedia Research (AI media consulting) data, the total scale of cross-border e-commerce pactions in 2016 (including retail and B2B) amounted to 6 trillion and 300 billion yuan, an increase of 23.5% over 2015.

It is estimated that the scale of cross-border e-commerce pactions in 2017 will continue to grow at a relatively high rate, which is expected to increase to 7 trillion and 500 billion yuan.

Hai Tao users tend to have high frequency consumption, and the quality of goods becomes the primary factor for consumers to choose.

In 2016, the size of China's sea users increased to 41 million as high as 78.3%, and the market of Hai Tao users did not show saturation. In the future, it is expected to maintain a relatively high growth rate.

With the development of economy, the coverage of high quality commodities and commodities in domestic cross-border electronic commerce platform has been expanding, and technological progress has also helped to improve the quality of cross-border e-commerce services. At present, the domestic cross-border e-commerce platform has performed well in meeting the needs of consumers to upgrade the sea demand. Data show that nearly 70% of China's Amoy users have had experience in the past six months, of which only 1.6% of consumers expressed dissatisfaction over the past year's experience of Hai Tao, which shows that Hai Tao has gradually become an important channel for consumers to buy.

Why are consumers so fond of Hai Tao shopping?

IiMedia Research (AI media consulting) data show that 57.7% of the users of Hai Tao choose Hai Tao because of the demand for high quality goods, while more than 30% of the users are cost-effective.

The selection of seafood is considered in terms of abundance and quality assurance.

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Japan and South Korea are the hottest places in the world.

Quality products in developed countries such as Japan, Europe and the United States are more popular with consumers.

Among them, the proportion of users who choose commodities in Japan is as high as 43.9%, and consumers in Korea and Japan have more washing and washing products.

The trend is more in line with consumer preferences; while in Europe and America, users tend to buy nutritious health products and maternal and child products, especially in Europe and America.

In the future, driven by the trend of consumption upgrading, users who have demand for commodity quality and quality will continue to improve the frequency of sea scouring.

The cross-border e-commerce platform is all embracing, and cooperation with international brands becomes a strategic necessity.

With the growing popularity of the consumer group, the consumer demand for seafood is increasing. The choice of commodity brands and categories is widening. The trend of globalization is becoming more and more obvious. The cross-border e-commerce platform is dominated by giants. At present, the cooperation between cross-border e-commerce expansion and international brands has become a strategic necessity.

In the first half of 2017, the major e-commerce platforms, especially giant platforms such as NetEase koala shopping, Tmall, Jingdong and so on, have been working closely with international brands to seize suppliers, upgrade and build upstream supply chains, expand cooperation with international brands and expand commodity categories to meet the "turning point" of 2017 cross border e-commerce providers.

Such as NetEase koala shopping, Tmall international and other cross-border e-commerce platform, backed by rich resources of NetEase and Alibaba, have an advantage in expanding platform commodity category and international business cooperation, and can also rely on strong supply chain to create high-quality logistics services.

Other subdivision vertical platforms mainly rely on platform operation and user experience to attract consumers. In the future, it is an important development direction to continue to refine their business on the basis of their own platform's main consumer groups.

Development trend of cross border electricity supplier industry in China in 2017

1, comprehensive and vertical cross-border e-commerce platform has its own worries.

The integrated platform has advantages in the logistics operation experience, but as the platform expands the layout of the electricity providers in different vertical fields, and in the face of different consumer objects, it has no advantage of self serving electronic business. However, the vertical single category of cross-border e-commerce platform has the advantage of large-scale procurement of the same commodities and centralized warehousing, and has the advantage of cost control. However, the single category has a higher demand for profit control. The offshore platform such as NetEase koala purchase has the advantage of being able to expand more commodity categories, thereby effectively balancing the profit differential between the high and low income categories, and improving the user stickiness. However, more categories require higher storage and logistics, which will lead to higher cost.

2, quality control is the main focus of the industry.

The main reason for consumers to buy seafood is the pursuit of high quality products.

The sale of products such as mother and baby products has a higher demand for the quality of products. In addition, the "3.15 evening party" in 2017 exposed Japan's nuclear pollution food into China, and the quality of goods in the cross-border e-commerce industry became the focus of attention.

In recent years, both the government and cross-border e-commerce platforms have tighten up the quality supervision of the commodities. There will be regulatory measures and industry regulations in the future, and the regulation will be more stringent.

At the same time, the platform also tends to be mature in the regulation of commodity supervision. Brand traceability and third party inspection have gradually become the platform standard to enhance the confidence of Hai Tao consumers in commodity quality.

3. Occupying suppliers is an important part of strategic layout for various platforms.

Entering the 2017, the major cross-border e-commerce platforms strengthened cooperation with overseas brands, occupying suppliers as an important part of the strategic layout of all platforms.

AI media consulting analysts believe that the domestic demand for personalized seafood consumers is increasingly obvious, in addition to the quality of goods, cross-border e-commerce platform needs to cover more commodity categories and brands to meet consumers.

To seize market opportunities, platforms will continue to strengthen upstream supply chain construction, expand cooperation with international brands and expand commodity categories.

4, the trend of consumption upgrading helps to speed up the development of Hai Tao market.

At present, the upgrading of China's consumer spending has become an irreversible trend. Quality goods, abundant commodities and quality guarantee have become the focus of consumer's attention.

The cross-border e-commerce platform has won the favor of domestic consumers through the introduction of high-quality overseas imports, and the future cross-border electricity supplier industry will continue to develop at a high speed.

In the future, the trend of commodity diversification in cross-border electricity supplier industry will be more obvious. Through strengthening cooperation with domestic cross-border e-commerce platform, a large number of small and medium-sized overseas high-quality brands can enter the Chinese market, while meeting consumers, these brands will also usher in great development space.

5, cross-border electricity supplier user experience continues to upgrade

Cross border e-commerce platform to enhance platform quality and service, upgrade supply chain logistics layout, the future cross-border electricity supplier user experience will be further optimized.

The consumption of consumers will become more closely related to daily life.

The brand experience will synchronize with each other, and the special products like fruit and fresh fruits will have the opportunity to pport to the domestic market at the first time, and the future users will enjoy the same price and service with foreign countries to a greater extent.

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