Viewing The Future Of Clothing Wholesale From The Sixth Front Shop Brand Investment Promotion Association

It has been successfully concluded, but the impact of this brand investment promotion on the apparel industry and the future of the industry are still continuing.

The brand investment promotion association of the former shop has been committed to supporting the brand, creating a communication platform for manufacturers and store businesses.

But the factory itself is an electronic business platform dedicated to removing middlemen and creating direct connections between manufacturers and shops.

In this brand promotion meeting, the design costumes of independent designers have aroused heated discussion and consultation.

In the future

Wholesale, those ordinary prices are no longer the most needed products, and the personalized design brand is the real market demand.

Over the past few years, the development of electronic commerce has begun to take a big and broad direction, and the shops under the line are developing towards a smaller and more sophisticated direction.

As in the past, short sleeves should be sold in summer, and the idea of selling eiderdown in winter is no longer applicable to today's clothing market.

In today's market demand, store sales dress concept also needs to be radically changed, from selling a garment simply to selling a concept, creating a holistic style.

Therefore, changing the way of purchase is particularly important.

So how should we change it?

First of all, the concept is very important, which is different from the popular style of the past.

In the past, extensive wholesale procurement of wholesale market types was not suitable for current market demand.

Take the brand promotion fair as an example. It is the correct mode of clothing wholesale in the future to accurately understand the characteristics of a factory, the characteristics of clothing, and the focus of design.

Sales of clothing shops also need themes and connotations. They need to create their own unique customer groups. Blind wholesale will only lead to shops losing their characteristics and losing their attraction to customers.

Secondly, the frequency of purchase is very important.

The current form of market change can be described in a rapidly changing way, sometimes even because of a pop star photo, a fashion changing trend.

This does not have a big impact on Taobao owners without physical stores, because their own purchase is fast response through the electronic business platform, and naturally can keep up with the trend changes.

But for the entity shopkeeper, this is a very painful problem, sometimes even knowing that these clothes are good to sell, but it can not immediately get in. The distance from the wholesale market is good.

There are still some time to purchase, but because of the backlog of goods is too much, there is no way to purchase, after all, can not guarantee that the purchase will be able to sell.

So, for these entities, it is very important to shorten the purchase cycle and reduce the quantity of purchase. So, do we need to run the wholesale market everyday? The answer is, of course, no! It's a good example to solve this problem.

Many times a small amount, immediately follow up the trend, immediate response to the market to make changes, this is the right way to purchase.

Through this post shop brand investment promotion conference, many businessmen have found this problem more or less during the exchange, and many businessmen have also changed this opportunity through the opportunity of brand investment promotion.

It may be difficult to change the concept, but it is easy to change the market, and to deal with the changing market with the same way of operation. The difficulties ahead can be foreseen.

Innovation is the recognition of wholesale products branding, and the recognition of the market is the current.

Practitioners must do so. The existence of e-commerce platform is not only to eliminate intermediaries, but also to reduce costs.

More importantly, it is the integration of various channel resources, learn to use the advantages of this channel and resources, is truly understand the electronic business platform!