Nobody Will Be The Trend Of The Future Or Will Become The Standard Of Businessmen.

There are two financing cases in the week, several stocks are trading on the market, and the Internet giants are stationed. No one retails in the early July.

Using artificial intelligence, face recognition and other technologies to solve the convenience store and supermarket sales, checkout links, at first glance, fresh and fun, like consumption promotion.

However, it is not a novelty to have a careful understanding of the patterns and products of the new unmanned convenience stores that are actually close to the already popular vending machines.

Therefore, from the investor's point of view, whether or not the retail business can make money requires three essential problems of the retail industry under the regression line: good customer experience, differentiated goods and efficient inventory management.

The key elements of consumption upgrading are either good service or good products. So it seems that no one retailing is not a consumer upgrade.

From the perspective of customer experience, despite the past more than 10 years,

It has a great impact on offline retailing, but the offline shopping experience is unmatched by the electricity supplier. Today, the consumer centric consumer experience model created by many retail giants is getting more and more effective, even in the performance.

The reporter once visited an unmanned convenience store, which completed the production, sale and checkout of goods by means of a mechanical arm. It could not see neither people nor goods. The whole store had nothing but cold weapons. Besides the slightly cheaper prices, the customer experience was "no sense". The convenience store was basically the same as a vending machine.

Another unmanned convenience store on the streets of Shanghai shows the mode of intelligent checkout in kind. If the two are in one place, the latter's shopping experience must be stronger.

However, if there are problems in the shopping process, neither of them can be solved through interpersonal communication. Shopping experience still needs to be discounted.

Secondly, from the perspective of commodity differentiation.

In a fully competitive industry such as retailing, we want to occupy the market, either large enough or with enough products and services.

For example, 711 and the family, when entering the Chinese market, opened a domestic convenience store to sell fresh food pattern, after the domestic convenience stores began to imitate.

Moreover, these convenience store products have different emphasis, some focus on fresh food, others focus on a variety of beverages, and the theme is clear and clear.

In addition, nowadays 711 and family convenience stores have introduced part of the city's service functions, such as paying water and electricity charges, recharging and so on, which not only facilitates customers, but also has strong recognition.

In contrast, the current convenience stores are not inferior to ordinary convenience stores. If artificial intelligence technology is popularized in the future, people will have a new sense of return. Eventually, they will have to return to the merchandise. Whether the competition status of the convenience stores is still there is a question mark.

Finally, as

"Basic skills",

And turnover is the key to success or failure.

The person in charge of the box office of the unmanned convenience store said in a media interview that compared with the traditional convenience stores, the shop of the fruit box is only responsible for sales, without storage function, so a SKU (inventory unit) will be enough for 2~3, and there is a system support behind it, so that the proportion of SKU can be allocated reasonably.

Without inventory and controlling inventory, it is better than traditional retail to speed up turnover efficiency. In the case of low gross retail rate, only by increasing efficiency and reducing costs can we make money.

In addition, there is another point that may need to be reviewed in the future and in the future.

The first generation vending machine of unmanned retailing began to be popular in Japan in the 50s of the last century. It has been seen in all the streets and lanes of China.

The reason is that this technology, formerly known as the advantage of first mover, does not really have any threshold and is very easy to be popularized and copied.

Look at today's unmanned retail business, whether mechanical arm or artificial intelligence, face recognition, these beliefs will be fully rolled out in the future. Unmanned will certainly be the trend of the future, and become the standard of businessmen, and because of this, they lose their competitive edge.

Based on this, today's highly sought after retail will become the norm in the retail industry in the near future. It is necessary to gain monopoly status through the strategy of differentiation of goods and services in the excessive competition.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.