Many Brands Have Tried To Win A Share Of Children'S Clothing Business.

"I sold it on WeChat earliest.

The sales volume of adults is the largest, and children's products are more popular over the past two years, and there is basically no inventory.

This year is the fourth year that Ms. Zhan has been engaged in micro business.

In her tiny store, children's clothing,

Shoes occupy half of the category of products.

As the mother of two children, she spares no effort in spending her children every year, and the proportion of clothing consumption is very important.

According to the world clothing shoes and hats net, in recent years,

The market is recognized as the last "golden cake" by the clothing industry.

According to the Research Report of China Commercial Industry Research Institute, the scale of children's clothing market in 2017 will exceed 150 billion yuan, which has become a new growth field in the development of garment industry.

With the full implementation of the "two child policy" and the improvement of consumption upgrading, China's children's wear market will usher in a period of rapid development. In this regard, the industry predicts that the size of children's clothing market in China will exceed 280 billion yuan by 2020.

There is no doubt that these data reflect the broad prospects of the domestic children's clothing market.

In the face of such a huge market, many brands have launched efforts to win a share of children's clothing business.

At the 2018 spring order meeting held recently, Lining (China) Sporting Goods Co., Ltd. (hereinafter referred to as "Lining") announced that the company had reclaimed the agency of children's wear brand, and plans to launch its own children's wear brand Lining YOUNG in January 1, 2018.

Lining said that in the second half of 2016, Lining set up the children's clothing department separately, and began to rearrange the children's clothing business. The new brand set up two product lines, targeting 3-6 and 7-14 year olds respectively.

In China, it is not uncommon for local sports brands to enter the field of children's clothing.

The Anta Sports Products Limited (hereinafter referred to as Anta) first launched the children's sporting goods series in 2008. It is the first sports brand to enter the children's market in China. Its products cover 1-14 year olds, and now there are more than 2000 stores in the country.

According to its earnings report, in the first quarter of 2017, the sales of Anta brand products still showed a low double-digit increase compared to the same period, of which Anta children increased by more than 30%.

Coincidentally, in 2010, 31st degree decided to set up an independent children's clothing business department, facing the market of children aged 5 to 12 years old.

In 2011, XTEP Group officially launched the "XTEP children's wear" brand, and set up a professional operation company in 2012.

While sports brands are vigorously distributing children's clothing market, independent children's wear brands continue to expand.

Semir's children's wear brand Barbara has been in the market for 15 years of deep ploughing, leading to a number of indicators such as brand awareness, market share and channel size.

Data show that from 2012 to 2016, the children's clothing business income accounted for 29.94%, 34.75%, 38.87%, 41.81%, 46.88% respectively.

As a main high-end clothing business for 21 years in the main high-end children's clothing business, an Eyer aimed at the capital market, in June 1st this year in the Shenzhen Stock Exchange successfully listed, the industry is regarded as the "A shares of children's first stock".

It is reported that its brand comprehensive market share ranks fourth in the industry, and the sales mode under the combination of offline and online is mainly based on direct line, mainly in the second tier cities.

As of the end of 2016, there were 1458 stores, including 970 direct outlets, accounting for 24.32% of the business revenue.

In addition, many domestic clothing brands including Jiangnan cloth, seven wolves, wedding birds and Taiping birds have launched the brand's children's wear line.

The market prospect of children's wear is excellent, but it also faces many challenges.

In fact, the children's wear industry started late in China, and the market concentration is not high.

Data show that in 2015, the share of the top ten children's clothing brands in China was only 10.6%, far lower than that of developed countries, and the market was highly dispersed, especially the high-end children's wear market was still in a blank state, and there was no representative brand in the market.

In this regard, the industry said that in recent years, children's clothing in China has developed rapidly, and has become the focus of the textile and garment industry. Although the market dividends are expanding, there is fierce competition between them.

If the enterprise wants to truly stand firm, it must clarify the brand positioning, grasp the change of the personality needs of the new consumers, establish consumer cognition and even identify, and explore the "breaking the road" of the children's clothing industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.