Tmall Mother And Baby: High Quality Mother And Baby Products And Brands Are All We Need.

2017 during the CBME China exhibition, we distributed 3 "CBME Show Daily" at the exhibition site.

This is the first newspaper to be distributed at the CBME China exhibition. It focuses on the exhibition hot spots, invites the pregnant and infant industry elites to talk about products and talk about the development of the industry.

The following is taken from the July 20th CBME Show Daily. The guest is Tmall general manager Du Hong.

Tmall maternal and child general manager Du Hong

Tmall, a famous online shopping platform in China, has over 12 thousand international brands, 180 thousand famous brands and 89 thousand flagship stores.

The products cover clothing, shoes, beauty, makeup, skin care, home appliances digital, mother and baby toys, food and beverages, and so on. It aims to lead Chinese consumers to discover and experience a better way of life, and open up the ideal life in the trend ahead of time.

Tmall mother and baby are one of the most important products in the Tmall market. They are committed to creating the new concept of "new quality", "new technology" and "new trend". Du Hong, general manager of Tmall's mother and baby, said that the platform now occupies about 65% of the market share.

With the upgrading of consumption and the arrival of the second child demographic dividend, more and more 90 mothers become the backbone of the mother to child shopping crowd.

Beyond the limits of competence, the best thing to know is the true portrayal of the new generation of mothers.

According to Du Hong's prediction, new quality, new technology and new trend are the future development trend of mother infant industry.

Under this trend, there is a contradiction between the growing demand for subdivision scenarios, the need for upgrading consumption and the lack of existing commodity richness.

"Especially online, we have many good products that lack the selling point to dig and express."

In the view of Du Hong, safety and quality are the most important concerns of the new generation mothers. Consumers are more inclined to have certain brand recognition products. At the same time, they also find that due to the diversity of demand, some market segments / scenes are growing well.

"Safety and quality are always the core needs of mother and infant consumers. As a" city of quality ", Tmall also brings together a lot of quality businesses and products, but there is still a lack of interaction with consumers, which is also a place where Tmall can help brands build.

Tmall mother and baby are a crowd market, which covers milk powder, diapers and children's wear.

Safety seats, baby beds, baby bottles, wipes and so on.

Du Hong said that for such a big platform such as Tmall, quality products and brands at the 2017 CBME China exhibition are all needed.

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Please pay attention to the wonderful report.

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