Zhang Yong: The Ultimate Goal Pursued By Tmall Is A Fair, Pparent And Benign Market Environment.

In 2016, Tmall double 11 set a new record in business history with a total turnover of 120 billion 700 million yuan. Alibaba group CEO Zhang Yong said this is the starting point of new retail.

According to the world clothing and shoe net, Alibaba group CEO Zhang Yong was in July 27th.

Attending the triad conference of intime, said that the chemical reaction between retail and technology can generate new retail, which means that all retailers must combine with technology companies to embrace this rapidly changing digital innovation era.

The same latitude cooperation between retail enterprises and retail enterprises is difficult to superimpose the new business form adapting to the digital age.

Zhang Yong pointed out that the essence of new retail is to reconstruct the commercial elements such as "people's freight yard" with big data.

The digitalization of "people's freight yard" is only the first step. The second step will comprehensively reconstruct the production relationship among brands, consumers and even enterprises.

The electricity supplier has completely changed people's way of life. The electricity supplier makes life more convenient. In Zhang Yong's opinion, if online retailers only sell goods on line, it is still a traditional retailer. There is still a high wall between brands and consumers.

Only by integrating technology companies with technologies such as Internet and big data can retailers embrace this rapidly changing digital innovation era.

On the same day, Alibaba group's market capitalization exceeded $400 billion for the first time, and more and more international investment institutions realized the huge value and potential of Tmall's new retail strategy after the integration of technology and retail.

The foundation of new retail is digitization.

Take the recently completed privatization of Yintai as an example.

In the past two years, Yintai first cut through the "people" in the "people's freight yard" and completed the accumulation of digitalized members so that these customers can reach, identify and operate.

Yintai is now in the process of digitalization of goods. Only by matching the goods with the matching of people and goods can the whole business efficiency be improved.

What Yintai will ultimately accomplish is digitalization of the entire business scene.

"Recently, the birth of the box horse was born, relying on the top-level design and the construction of a new human yard."

Zhang Yong compared the new retail "net red" box, the horse and Yintai, the former is out of nothing, and the high rise building on the ground has successfully completed the digital reconstruction of the freight yard.

The latter, because there are too many stocks, is similar to the old city pformation.

In this face to face meeting with Yintai businessmen, Zhang Yong also revealed another important significance of privatization, that is, restructuring the production relations that adapt to new retail, including restructuring the relationship between brands and consumers, reconstructing the relationship between enterprises and enterprises, and restructuring the internal relations of enterprises.

This also decides that simply moving the retailers to the Internet will not work.

Privatization of Yintai will allow Tmall and Yintai line to integrate online and offline, and the internal brands will also be integrated into one. Many e-commerce departments have upgraded to digital operation departments and become the horizontal sector of the whole Brand Company.

This is the perfect combination of retail and technology companies to embrace the new retail base.

The ultimate goal is to enable consumers to get online and get an incomparable experience online.

"Alibaba is not a retailer, nor is it just a technology company."

Zhang Yong believes that Alibaba is committed to enabling every retailer to serve consumers better by providing business infrastructures from all aspects of business scenarios, payments, finance, cloud computing, big data and logistics.

In July this year, Alibaba announced the establishment of "

"By CEO Zhang Yong as chairman of the committee, all the forces in Ali's ecosystem were built" five new ", and put forward the structural reform of supply side, which is crucial to the current China's economy with the help of Made in Internet.

Zhang Yong said that under the new retail strategy, it is the responsibility and obligation of Tmall to constantly improve and upgrade the service capabilities of infrastructure and promote the steady upgrading of the industry. Building an open and shared infrastructure and opening up the potential and capacity to all new retail participants is the mission of Tmall; while building a fair and pparent benign market environment and promoting market stability and prosperity is the ultimate goal pursued by Tmall.

More attention should be paid to the world clothing shoes and hats net.