Exclusive Interview Before The Ningbo Clothing Festival Exhibition: YOUNGOR Group'S Exclusive Interview: It Will Launch The Heavy Hart Marx Brand.

The twenty-first Ningbo International Fashion Festival will be held in Ningbo in from October 19 to 22, 2017. Recently, under the leadership of the China Textile Industry Federation, YOUNGOR's local brand YOUNGOR conducted an exclusive interview and understanding before the exhibition. Let's go into YOUNGOR group together.

Youngor Group

Attended the YOUNGOR group exhibition pre heat seminar, general manager Hu Gang Gao and Hart Marx brand director Zheng Yi Hong, with the approaching of Ningbo International Fashion Festival, YOUNGOR launched the MAYOR brand last year. This year will be adjusted, focusing on the brand of Hart Marx.

Participants

According to the world clothing and shoe net reporter, YOUNGOR is busy with ordering activities in spring and summer in 2018. Hu Gang Gao told reporters that the brand operation of YOUNGOR group was stable in the first half of this year, increased by 12.93% in the first half and increased by 15.25% in the first half, and some strategies and activities of YOUNGOR in the first half of this year were introduced:

Hu Ganggao, general manager of YOUNGOR, introduced the first half of the year's work.

Restarting Silk Road and building MAYOR brand with the world

Around the national "one belt and one way" strategy, YOUNGOR put forward the strategy of "restarting the Silk Road and building MAYOR brand with the world".

To put forward the strategy of "one belt and one road", Hu Ganggao said that Ningbo is a living fossil of the "maritime Silk Road". At present, YOUNGOR has also completed the layout of "one belt and one road", not only the layout of stores in the whole country, but also the production base along the "one belt and one road" sea and land line layout throughout the country, such as Kashi, Chongqing, Northeast China and Vietnam.

Since last year's Ningbo clothing festival launched the MAYOR brand, MAYOR has cooperated with the world's top five fabric suppliers, of which three are Western-style fabrics, two are shirt fabrics, one is in Switzerland, and the remaining four are in Italy, all around the Milan of fashion capital. Milan's Como lake is the last distribution center of the Silk Road to Europe. MAYOR wants to make the product with its top material and made in China.

Hu Ganggao also said that this year, five top fabric dealers in Como lake.

A joint launch with MAYOR brand has led YOUNGOR to achieve the success of the joint operation of the MAYOR brand by 6 brands on the basis of cooperation with the world in building MAYOR.

In the next October, YOUNGOR will hold a large conference in the Great Hall of the people in Beijing. The theme is 6 brands to build MAYOR - "Como declaration Beijing release" to achieve the MAYOR brand take-off.

Ningbo is the first batch of "made in China" in 2025 cities. During the initial pilot period, the scale was smaller and the basic conditions were ripe. In the meantime, YOUNGOR also saw the gradual maturity of the industry and the basic maturity of the equipment intellectualization. YOUNGOR has searched for the most advanced enterprises in 3 or 4 industries for nearly two months, and has made considerable achievements. It is considered that intelligent manufacturing is of great significance in the clothing industry. YOUNGOR hopes to make a completely different intelligent manufacturing, through the data collection and equipment pformation and improvement, to form a new set of intelligent standards for clothing manufacturing, including 3D volume, to achieve subdivision and efficiency improvement, and to meet the needs of consumers.

Manufacturing industry alliance, "Hu Ganggao said," we do not think that a software can be directly applied to the clothing industry so far. It also gives YOUNGOR a room for growth. YOUNGOR, as a leader in clothing industry, has to engage in intelligent manufacturing, not only to purchase a number of equipment to assemble, but also to make the interconnection between devices, and to make the equipment with the real sense of intelligent manufacturing. In the future, the collection and application of big data and the improvement of the version can make the mass garment more conform to the Chinese consumer market version. At the same time, it can provide high-end and value-added services for VIP customers. Customers can place orders at the stores or mobile terminals. Orders will be produced according to data, and the whole process will be visualized. In June this year, YOUNGOR joined the "China apparel industry intelligence".

YOUNGOR is currently doing a combination of blocks, and the four lines are "four horizontal four vertical".

The establishment of manufacturing and marketing group is actually the reconstruction of the whole structure of YOUNGOR, and all of them are open to the front, the middle stage and the backstage, and all of them are digitalized and intelligentized. The "four items", namely, "four modernizations", standardization, automation, information and intellectualization, realize "integration of four modernizations": "standardization" is deconstructed as "technical standard" and "work standard", and "automation" is mainly for the purchase of equipment, the next step will be to strengthen cooperation with domestic and international equipment. "Informatization" focuses on opening up the front stage, the middle stage and the backstage, which is a major structural adjustment, and will also be consistent with YOUNGOR's own situation. "Intellectualization" is closely related to the reform of the marketing side. "Block" is the establishment of four groups: shirt group, suit group, fashion group and marketing group, the first three groups are industry.

"Integration of four modernizations" is an important task in the pformation work.

To realize the pformation from "production" to "chain type" or "brand operation", YOUNGOR will make some major adjustments and changes in the chain operation, and divide it in the reform area. The company will take Zhejiang company as an example, grasp the advantages of Zhejiang's sales, and realize the real sense of chain, so as to achieve "three unification" and unprecedented reform.

Hu Ganggao said YOUNGOR has also made new adjustments in its brand operation.

First of all, on the basis of doing well and strengthening the YOUNGOR brand, we should manage many brands such as Hart, Marx, MAYOR and so on, and make them develop better. In addition, the GY brand will serve as the adjustment of YOUNGOR's youth business series. The group is positioned as the young job seekers who have just left the school, and will train the future users of YOUNGOR.

Second, it will also strengthen negotiations and cooperation with international brands.

Later, Mr. Hu Gang Gao led everyone to watch the video of YOUNGOR's related activities in Europe and other places this year, including "wearing China" and many other themes. It also showed pictures of the activities of several fabric suppliers in Lake Como.

Ningbo clothing festival will launch Hart Marx brand vigorously.

In addition, Ms. Zheng Yihong, director of brand Hart Marx, who will launch the twenty-first Ningbo International Fashion Festival in October, has introduced in detail:

Hart Marx brand director Zheng Yihong

Hart Marx brand is a classic American brand born in Chicago in 1887 and is currently in China for 10th anniversary years. YOUNGOR group will launch the next Ningbo clothing festival in October.

Hart Marx has a history of 130th anniversary so far. Zheng Yihong has explained the historical source and brand positioning of Hart Marx's brand for the staff here. Zheng Yihong said that Hart Hart not only represents a gentleman's image and elegant way of dressing, but also represents an aggressive, self-discipline and full life attitude. This is also a favorite brand of the presidents of the United States. He once wore a custom tailored suit at the 09 year inauguration ceremony.

In the past 130 years, the brand of Hart and Marx has always adhered to the quality. It is the first Western-style clothing company to offer proportional balance according to the basic body shape, and the first suit made of lightweight fabric. The first garment testing laboratory in the United States was established in garment factories in the United States, and the zipper was first built on the western trousers, causing a sensation in the industry.

Hart and Marx have created numerous first in the industry. Nowadays, they are also widely used in the fashion industry. They are from formal suits to leisure suits to casual casual clothes, and constantly bring forth new ideas and become leaders in the clothing industry.

In 2007, YOUNGOR group was authorized to become the Licensor of Hart and Marx's global authorized independent brand. It was also the only Licensor of Hart Marx brand in mainland China, Hongkong and Macao. In 2014, YOUNGOR Group acquired Hart Hart's right to operate brand in China's mainland, Hongkong and Macao.

So far, the brand has more than 300 stores, mainly in one and second tier cities, with retail sales exceeding 5 hundred million, and plans to break through 1 billion in retail sales in the next 3-5 years.

In the Chinese market, YOUNGOR has recombed its brand. In the country, it will mainly focus on the American business and leisure style. It embodies the American flavor and integrates outdoor elements. The main age group is located at the age of 30-50. These customers have rich experience, enough literacy and pursuit of free and leisure quality of life.

At the scene, Zheng Yihong also showed the brand's style of spring, summer, autumn and winter in 2017. At the same time, he said that in the future, Hart Marx will expand the number of independent shops and enter more shoppingmall. At the same time, it will also consider the introduction of women's clothing series.

Summary of 38 years' ingenuity YOUNGOR's four suggestions on the development of garment industry

In the face of the current situation of the clothing industry, YOUNGOR's greatest experience is to insist on the core competitiveness of the brand and go its own way. Over the years, YOUNGOR has been insisting on doing business dress, especially shirts and Western-style clothes, in the development of many brands at the same time. At the same time, the brand must be constantly innovated. YOUNGOR insists on investment in technology and capital, and will also launch the main products of ready-made clothes and ironing in spring and summer in 2018. The products will have great changes in necklines and sleeve ports. Third, the brand must be confident. YOUNGOR, as an old brand of 38 years, is full of confidence in the clothing industry. Fourth, the brand must control the development rhythm and do not blindly expand at the same time of development. In the end, Hu Ganggao believes that the clothing industry is still a rising sun.

Youngor Group

We believe that YOUNGOR will surely get better and better while insisting on its core competitiveness, continuous innovation, confidence and grasping the pace of development.

Group's excellent appearance at the twenty-first Ningbo International Fashion Festival!

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