Netease Strictly Selected To Promote New Retail Sales Entities To Accelerate The Integration Of E-Commerce Providers And Offline Businesses

In the era of consumer upgrades, consumers are not only pursuing individualization and quality, but also constantly upgrading their service experience.

In the successful creation of the Asian duo.

After strictly selecting hotels and launching the scene space called "strict selection HOME", NetEase strictly chooses to promote entity businesses.

There are new moves in upgrading.

According to the world clothing shoes and hat net, in September 20th, NetEase strictly announced that it had officially entered the "koala" platform with the "strict selection of shelves". Through big data analysis, it provided 350 thousand Kola business entities a hot selling product, eliminating the annoyance of merchants, and helping more entities to upgrade the terminal from the retail terminal to the service terminal.

NetEase strictly select "Kai" to Mr. koala entity businessman

Alibaba from unmanned convenience store to box horse fresh, Jingdong opened an entity supermarket, even takeaway platform, the United States mission also hatched fish fresh.

With the development of electricity providers, the value of offline stores has recently been revalued, and many offline entities hope to share the bonus.

NetEase's responsible official said that with the growth of online and offline traffic, the cost of Internet is getting higher and higher. Under the regression line, giving users direct product experience is an important measure to awaken the traditional retail industry.

Consumption upgrading has also changed consumer attitudes. More and more people are paying attention to quality of life and willing to pay for quality.

To this end, NetEase has chosen to cooperate with Mr. koala in the strict selection of goods shelves. Through the analysis of big data, we can provide products for sale to koala's platform businesses, eliminating the annoyance of merchants' selection of goods, producing, logistics and after-sale can be done through the "strict selection of shelves". Even if customers are not in the shop, the member system can also recommend hot products to customers, and customers can also place orders at home, so as to achieve the integration of home to store service.

For Mr. koala's platform businesses, you can purchase orders in the koala business circle and get quality supply from NetEase.

The supply of goods is no longer limited, 0 warehousing and 0 inventory, and entity businesses gradually solve the problem of inventory backlog, and successfully upgrade the retail terminal to service terminals.

With the support of the strict selection of Mr. koala and NetEase, the small and medium-sized stores have solved several difficult problems, such as supply, inventory, passenger source management, etc., and quickly adapted to the trend of consumption upgrading.

According to the introduction, Mr. koala has been committed to helping offline businesses upgrade to smart stores. He has targeted the new retail market early and has served more than 350 thousand entities, providing them with SCRM systems, koala store manager, super POS and other hardware and software to upgrade smart stores.

After entering Mr. koala's platform, NetEase's strict selection of NetEase's products' traffic entry and the close cooperation mode with upstream manufacturers have gained innate advantages in the core links such as traffic operation and commodity operation.

NetEase's ability to deal with big data strictly, it can also make more precise positioning for customers, so as to help offline scenes.

Some analysts say that NetEase's cooperation between the strict selection of shelves and the koala platform has opened another innovation mode of new retail business. It can even be regarded as upgrading the new retail business. Through the circulation mode of B2b2C, it can harvest stable flow under the line, solve the problem of smart store upgrading for entities, provide customers with massive sources of goods, and provide intimate service to the integration of shops and homes. It can be described as a bird of three birds.

Accelerate the integration of e-commerce and offline merchants

It is worth noting that "strict selection of shelves" has a further significance for NetEase to explore its own line strictly.

According to the first financial release consumer research report, 75% of people are willing to spend money in pursuit of better service and interactive experience; 62% of people pay more attention to the experience of the physical store; nearly 60% of them fall in love with a brand because of personalized service.

In the past, people were more concerned about the practicality of the commodity itself. But nowadays, people prefer the brand of "taking the heart". I agree with your distinctive idea, like the beautiful life you describe, and even find a group of friends who share like-minded friends through the brand. Then, the relationship between users and brands is no longer a purely trading relationship, but a mutually dependent relationship.

In fact, NetEase's strict selection has gradually explored a series of new retail cross-border cooperation forms.

Yduo NetEase Yan Xuan Hotel is the first choice for NetEase to choose the first cross industry cooperation. Its cooperation mode provides the scene and offline pedestrian flow for the hotel, and NetEase provides the supply and the online passenger flow. Finally, the two sides jointly create the first new hotel in the country.

In the new round of trial, NetEase strictly selected a joint heavyweight partner, Vanke, with the help of a set of offline scenes provided by Vanke Zhi Valley to achieve the goal of strictly selecting HOME for the new generation and the new middle class.

It is not hard to see that NetEase's strict selection from the "three life aesthetics" to "the ultimate aesthetics" is complying with the new middle class consumption trend.

The cultural dependency between fans.

But to really realize "seeing what you buy", it is still not enough to simply rely on mobile phone APP to access an end, because the biggest role of offline experience is to stimulate users' consumption impulses. However, many users do not log on to APP for various reasons, and the desire to consume will fade with time.

However, the emergence of the "strict selection of shelves" not only solves the closed loop problem of the next link, but also solves the problem that the physical stores can not display more products because of the size problem.

For example, in the future, you may try a coffee bar in a cafe, which is very compatible with the snack food strictly selected by NetEase. At this time, you can buy the snack express through the "strict selection shelf" directly at the store, and you can also send the black walnut wooden tray to the snack food quickly.

The trend of new retail is constantly being lifted, and the trend of convergence between online and offline is becoming clearer. As the NetEase's strict choice, which is regarded as "the third pole of electricity supplier", it hopes to help people upgrade their consumption by relying on their unique understanding of new retail.

More interesting reports, please pay attention to the world clothing shoes and hats net.