Tmall And Taiping Bird Join Forces In The Main Fashion Pformation, IP Cross-Border Cooperation

"Become global

The main position of marketing is to guide consumers to discover and experience a better way of life.

Always been

Juhuasuan is working hard to build it.

According to the world clothing shoes and hats net, they are now united through the Tmall gathering day and the brand strength, integrate the global resources, the Internet pformation of the brand, and fully cover the consumer behavior behavior track on the offline offline, leading the brand upgrade.

In September 19th, Tmall gathered together with Taiping bird to "Tmall".

Group reunion day, the main trend of fashion pformation, IP cross-border cooperation.

A double 11 festival of the Taiping bird brand has brought a full range of experience to brand fans. This gathering day also drew a more solid foundation for the new retail strategic cooperation between Zhang Jiangping, chairman of Taiping bird and Alibaba CEO Zhang Yong DA in September 20th.

In this gathering day, the Taiping bird took off the group NO1 on the same day, in which the men's clothing of Taiping bird successfully won the men's clothing category TOP1, Le Machi, Taiping bird women's clothing package women's clothing industry TOP1-2, the total brand sales of the group broke through 6000W.

The new material girl, a new brand introduced by the us from the US, has lived alone in the category. The first two hours of the day, the categories of clothes, the short coat and the category of cotton clothes were ranked NO.1. The conversion rate reached 17.6%. The category of children's clothing reached the NO.3 of the industry, and the attendance increased by 75.9% compared with that of daily life. The number of new fans increased by 162% over the same period.

The total population of Taiping bird's daily media has reached tens of millions.

Behind the high sales volume, Taiping bird clothing has overthrown the tradition of marketing according to products, and has formulated marketing strategies from the brand value of bird spirit spreading from its own brand. Combined with the property of Juhuasuan platform and the needs of consumers, the standard products have been introduced again, so the product positioning and marketing strategy have been perfectly matched.

Music and fashion, illustration and fashion have always had a tacit understanding. In recent years, fashion brands and well-known animated IP have been emerging, and music crossover cooperation. On the happy gathering day, Taiping bird has also fully developed the marketing strategy of cross-border cooperation, thus achieving a win-win situation of marketing and sales.

Pacific bird men's wear and Snoopy jointly launched the joint venture, the famous character of Snoopy American cartoon peanuts. The prototype is the Beagle. It has its own set and character in different years of its works.

The joint fund for the gathering day, cooperate with the famous illustrator, star cooperation, micro-blog push each other to expand the influence outside the station.

Pacific bird suit combines Pepsi Cola and Emoji, Pepsi Cola PEACEBIRD WOMEN and PepsiCo autumn joint online exclusive Tmall gathering day debut, bringing new fashion belief and bird spirit: more LIVE FOR NOW.

Taiping bird's maiden brand Lok Chai combined with the famous Japanese illustrator: Sekine Masago, who worked together in Instagram to reveal Tmall's gathering day.

The United States new century girl fashion brand material girl and UMBRO UMBRO joint name, this is UMBRO for the first time in China joint venture fund cooperation.

9.19 the first wave of the joint series is new, with Tmall's exclusive debut.

Taiping bird MG SNS fans within the number of holdings, external star resources exposure, KOL\PR resources put into a systematic marketing campaign!

Mini peace is the children's wear brand of Taiping bird, founded in 2011, to express a "fashionable, lively" dare to pursue the trend of happy children image.

On the 919 gathering day, mini peace ranks first in the industry brand with its bold marketing strategy and excellent products.

Nowadays, Taiping bird has injected brand power into various millennial elements, such as music, cross-border and fashion. Through these fashion factors, the characteristics of bird spirit have been enlarged, upgraded and expanded, making bird spirit a value judgement acceptable to the public.

After 21 years of development, more than 4200 stores in the 31 provinces, municipalities and autonomous regions of the country have long been the fashion choice for millions of consumers. On the line of double 11 in 2016, the electronic screen of Taiping bird's "double 11 war room" has jumped from zero to nine figures in just six minutes, announcing that the Taiping bird's single day sales exceeded 100 million yuan.

Finally, Taiping bird's five major brands broke through 615 million yuan sales, ranking first in the domestic fashion brands ranking.

In the international arena, the Pacific bird has also been breaking through and expanding its strategy to the international arena. In the recently released BoF500 global fashion power list, Zhang Jiangping ranks among them.

He was not a superstar, but a young international supermodel, fashion designer and fashion blogger.

The online retail system of Alibaba will also boost the national brands like Taiping bird to zero cost, so that overseas Chinese and even international friends will be able to reach the fast fashion from China for the first time.

For Taiping bird, this will undoubtedly be an important step in brand internationalization.

In September 20th, Tmall and Taiping bird jointly announced that they will open a new round of retail strategic cooperation in the fields of brand building, big data empowerment, consumer operation and online channel integration.

In 2020, when the number of retail sales reached 200 million, then Tmall and Taiping bird were closer together.

More interesting reports, please pay attention to the world clothing shoes and hats net.