The New Driving Force Of Local Original Design Power: Buyer'S Day

According to the world clothing shoes and hats net, on the evening of September 14th, with the opening of hundreds of Chinese and foreign models at the 100 meter large T stage, the second Jin Rong Zhengzhou

The festival of buyers was officially opened, which made the "familiar" familiar word "buy" again in Zhengzhou.

Inside the circle.

The word "buyer" originated in Europe, and the earliest buyer model in China was in Hongkong.

As the forefront of fashion trends, buyers are concerned about the latest trends in information and trends, dominate the products of this season and next season, hold large orders, become active in clothing, shoes and caps, jewelry and other industries, trade with suppliers, organize commodities to enter the market, and meet the needs of different levels.

Following the first buyer's day last year, Wang Jianxun, chairman of Zhengzhou Jin Rong International Textile City, once again gave the explanation of "buyer" in the second buyer's day.

However, the big 100m T opening show, which is more spectacular than the first buying day, has witnessed the outbreak of the original design force in Zhengzhou.

It is reported that the opening show, part of the show, designed by 6 original designers from Zhengzhou, aims to show Zhengzhou's original design strength to the elite of the industry.

At the same time, this is also known as the local original design force "the most popular ground" of the show.

"Clothing is ultimately used for consumers. If it is too cool and fancy, it will lose most of its audience."

Jiao Pei, Secretary General of the China clothing association, pointed out that this show has weakened the past too stage factors and achieved the perfect combination of art and marketing. It can not only see the popular and international elements, but also show a very popular style.

In addition to Zhengzhou's local clothing design force "bright family", designers from other provinces and even overseas also appeared on this buyer's day.

It is reported that from September 15th to 16 in the clothing static exhibition, there are 8000 from South Korea, Italy, Guangzhou, Shenzhen, Hangzhou and other places of the designer's works and Zhengzhou and other local garment enterprises docking.

It is worth mentioning that the leaders of excellent enterprises such as UNIQLO, Han Bo and GA GA have collided with Zhengzhou designers.

"The original intention of organizing the buyer's Day is to push Zhengzhou original designers and their works to the center of the stage, causing widespread concern at home and abroad. At the same time, the most popular elements at home and abroad are imported into Henan to promote the outbreak of local design power."

Chen Yongbin, President of Zhengzhou clothing association, pointed out that the development of the clothing industry determines the degree of fashion of the city to a certain extent. As the largest distribution center in Central China, Zhengzhou has the advantages of convenient pportation and large population. It has nearly one hundred million of the consumers in the Central Plains. It is the largest clothing consumer market in the whole Central Plains region, and has the development potential of 100 billion market.

There is a classic saying: if designers create fashions, fashion buyers are manipulating fashion.

The two consecutive festival of buyers in Zhengzhou has made the term "buyer" familiar to more and more people in Zhengzhou. However, the goal of holding a buyer's day in Zhengzhou is far from that.

In September 15th, reporters in Jin Rong International Textile City's clothing static exhibition found that a nearly 2000 square meters of closed independent exhibition hall, stylish big coffee, fashion designers and fashion designers display the latest trend of fashion, so that enterprises and buyers to achieve seamless docking.

Among them, there are nearly 10 exhibitors brand in Italy, 1500 original samples of Guangdong original clothing copyright version trading center, and dozens of original designer brands such as Gan Hao cashmere family, weaving Road, phoenix tree, Nuo ran, and no words, etc.

According to its relevant person in charge, during the two day exhibition, a total of 1 million 600 thousand yuan orders were placed on the spot, and two brands of Italy designer's brand live at the scene, each with an area of 500 square meters of Italy commodity life hall.

It can be seen that through the platform of buyer's day, the original original design strength directly receives the market, and enables more buyers to bring the design strength of local and even foreign countries to the forefront of the trend.

"Buyers themselves are a big source of information, to some extent, the trend of every quarter of the new trend."

Shao Ligang, executive director of Chinese designer and professional buyer mentor, pointed out at the buyer's day exchange conference that an excellent buyer has the internal and external information of the enterprise, understands the operation rules of the industry, is sensitive to the response of the commodity and the market, and is highly predictable. It can organize the supply of goods to meet the customers' purchase needs, and can make the excellent original design go to the market quickly.

Zhengzhou's local design power first appeared in the first fashion buyer's Festival last year. This year's fashion buyer Festival, the local original design team has been added again, and the scale of the exhibitors has been innovating. It is easy to find that the buyers have promoted the development of Zhengzhou local dress design.

"The buyer's day will go on for at least five years."

Wang Jianxun said.

However, the platform for the development of local clothing is not limited to this. The power of Zhengzhou's clothing design is gaining momentum.

Chen Yongbin pointed out that next year, Zhengzhou's original clothing design force plans to organize fashion week, Expo and Summit Forum, and let more and more local garment industry in Zhengzhou participate in the activities to promote the development of Zhengzhou fashion industry.

In addition, more international fashion industry resources will be introduced to build Zhengzhou into a fashionable capital in Central China.

More interesting reports, please pay attention to the world clothing shoes and hats net.