Tiantong Tail Goods Market Pformation Experience Shopping Mall

According to the world clothing shoes and hats net, in the context of Beijing's easing of the core functions of the capital,

Wholesale markets continue to explore new models of pformation.

In September 24th, reporters learned from Tiantong tail goods that the mall is being renovated three floors and will increase.

Restaurants and cinemas increase leisure experience facilities.

The analysis pointed out that the pformation of the tail cargo mall should be pformed into the direction of orter's combination of community life service.

The Tiantong shopping mall, which is located in Tiantongyuan community, held 10th anniversary pre warming activities in September 24th. At the scene of the event, Luo Jianhua, executive deputy general manager of Tiantong tail goods, told reporters that the half day cargo had started upgrading and upgrading.

The three storehouse of the mall was originally made up of lattice shops, clothing stores, but now it has all been emptied.

Luo Jianhua introduced that the three layers of Tian Tong tail cargo will fill the movie theater, beauty salon, Internet cafe and brand catering, and the brand includes sipping, feeding, and feeding.

At present, the products of Tiantong tail goods include domestic and foreign brand clothing,

Luggage, bedding, daily necessities, children's clothing, outdoor products, foreign trade orders and so on, the three floor in the decoration state.

In addition, Luo Jianhua said that Tiantong goods will gradually realize the pformation of various business floors, of which the one or two floor will also decorate the appearance of the shops, while introducing some "small" brand factory shops.

During the visit, the reporter learned that Mr. Zhang moved to Tian Tong tail goods a year ago from Tian Lan Tian Wei market.

Mr. Zhang said that because the location of the store moved from the southwest Sanhuan to the North Fifth Ring Road, "lost" many old customers. "Now the sales volume is less than before. If you add a movie theater, it may help our sales volume."

According to the world clothing and shoe net, Tian Tong tail cargo was established in October 1, 2007 and has been established for 10 years, with an area of about 20 thousand square meters.

Luo Jianhua said that the Tiantong community was founded in the early days, and there were nearly 500 thousand consumers in the Tiantongyuan community. Now nearly one million people live.

With the increase of consumer groups, the overall environment of Tiantong tail cargo will also be upgraded.

It is understood that Tiantong tail goods in addition to the new format, but also to clean up the "duplication" format, the purpose is to make the business environment of merchants more excellent.

Lai Yang, a special expert of the Beijing Research Institute and executive vice president of the business economics society of Hong Kong, said that the pformation of the mall should be directed toward the direction of "small outlets" combined with the "community life service center".

According to the further explanation, with the diversification of commodity categories and purchase channels, the retail formats of the mall and the market can not meet the needs of residents, and the content of services needs to be enriched to attract community consumers.

In addition, most of the tail goods mall has the function of commodity wholesale, while many markets and shopping malls are declining.

In the context of the wholesale market easing, the mall should realize its pformation and upgrading and comply with the direction of pformation.

For the suggestion of the pformation of the mall, Lai said, "the store can only realize the pformation and upgrading by increasing entertainment, catering and other experience formats, and it is far from enough." the property side should form a new way of consumption through the combination of service facilities.

At the same time, brand introduction should be consistent with the consumption level of the residents, and the brand should be complementing each other to achieve shared passenger flow.

More interesting reports, please pay attention to the world clothing shoes and hats net.