The Box Horse Fresh Mode Is The Wave Of The New Retail Representative Of Alibaba.

2017

There have been some new changes that have affected the whole Internet world.

The performance of Chinese companies represented by Alibaba in the capital market confirms this point.

A series of business innovations, called "new retail", are reshaping the electricity supplier market.

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Advocates of this concept are defining new market boundaries.

Among them, the box horse fresh mode is becoming a new retail representative, and has attracted the attention of the market.

In September 11th, the Ministry of Commerce Circulation Industry Promotion Center released a research report on "going into the new era of retail -- in-depth interpretation of new retail". For the first time, it fully defined the connotation and characteristics of new retail, and clearly stated that "promoting the pformation and development of the circulation sector and stimulating the vitality of business innovation" has been promoted to the national strategic level.

This is the first time that the Chinese government has endorsed the "new retail" for the first time.

The concept of "new retailing", which was first put forward by Ma Yun for less than a year, has become clearer and has been implemented.

The authoritative definition of the report of the Ministry of commerce is that the "new" performance of new retailing is driven by technological change and demand change, and the reform of all factors, multi dimensions and systematization of retail industry has been upgraded, and the business relationship, interest relationship and organization mode have been upgraded.

From the new retail mode to become a leader in the world, Chinese companies have put forward a "China plan" for global retail upgrading, which has become a reality.

Corresponding to the stock price performance is the concern of the western media for new retail.

At the end of July, ZDNet, a well-known commercial science and technology news website in the US, published a report on "leading Alibaba in the retail industry and Amazon catching up". "Amazon and Alibaba are now on a track, but from concept to practice, it is clear that Ali is more effective," he said.

At the end of August, Forbes reported on the Alibaba's defeat of Amazon, which was led by the strong performance of new retail businesses. At the same time, Alibaba has taken several positions in the business model of sustainable profitability, the scale efficiency of 560 million active consumers, the diversity of consumers, and the boundless network effect covering consumer, entertainment, content and other multi product services.

In September 8th, the US financial media Investor 's business daily reported that the impact of Amazon's acquisition of the whole food supermarket on the traditional retail industry is still uncertain. Alibaba has long been fruiting in the new retail sector, and has rapidly hatched a new retail species like Kawa in the past two years.

Amazon is being treated as a student and a catch-up, no matter how unhappy it is.

In a recent analysis, Deutsche announced that Amazon bought the whole food supermarket at a price of $13 billion 700 million, which is the performance of Amazon's Alibaba.

This comparison is not even limited to the comparison between companies. Before that, Boston consulting company participated in a series of reports entitled "new retail: something that the west can learn from China", and promoted the subject of the discussion to the East and the West.

This kind of coincidence is quite thought-provoking.

Alibaba, such as Alibaba, has long been considered a big Mac in the western market, but most of the time, China Internet Corporation is still an excellent "imitator" image.

This is true from business mode to corporate governance.

This view can not be completely incorrect.

Almost all the achievements of China's modernization today can be found in the West.

The beginning of modernization in the eastern world is "the eastward spread of Western learning".

What is imported from the west is not only science and technology, but also organization form, ideology and value judgement.

For a long time, this one-way input has been maintained.

Not long before the rise of the Internet, most of the eastern world, including China, remained the role of learners and imitators, obviously lagging behind the western world.

The Internet is an opportunity.

If there is any difference between the Internet and other input technologies in the past, it means that Internet technology is more "flat" than other technologies and can bridge the technical cliff of different societies.

Unlike many Internet Co, Alibaba was able to survive in its initial business, not relying on Taobao, Tmall and other electricity providers, but a direct selling unit on the ground.

Alibaba did not abandon the line from the beginning.

This gene enables today's Alibaba to think naturally of online and offline integration.

After Taobao and Tmall have taken a firm foothold, the Chinese electricity supplier represented by Alibaba is already at the forefront of the global e-commerce market, and there is no mature leader in the field of successful business experience.

They must find their own way.

Today, few people deny that to achieve business innovation, the subjective desire of innovators is only a small part of the important outcome.

Market size and acceptance will affect the choice and renewal of business models.

This is particularly evident in big data.

When data can only be maintained at a very small scale, it can play a negligible role.

All of us have noticed that in 2016, the consumption volume of Chinese consumers has reached trillions of dollars, surpassing the sum of Britain and America.

There are other factors that also affect business innovation, including government governance mechanisms, government business relations, etc.

Too many factors need to be included in the evaluation, often beyond the traditional economists' judgement ability.

It has been seen that something once considered impossible and unreasonable in business has finally been successful in China, such as the high-speed rail which has been left off by some foreign media.

China's electricity supplier companies have suffered considerable pressure, including folk misunderstandings. They believe that the electricity supplier economy has destroyed the real economy.

This has enabled China's electricity supplier companies to have enough desire to create a new, more sustainable business model that can take care of the majority of people in the distribution of benefits.

If they want to solve the problem, they must not take these factors into consideration.

It can also be said that some innovations in China, the original motive may only be to solve a unique "Chinese type of difficulty".

Some of China's "new retail" models represented by box horse fresh life are formed on the basis of special endowments in the Chinese market, while others are not.

The key is that Chinese companies have become one of the providers of the scheme and become the likely target of imitation.

The nature of the Internet is that any further diffusion of any system will enhance its rationality and eventually gain new vitality -- just as some technologies have been adapted to China's local environment and gained vitality after being introduced into China.

The combination of input technology and local environment creates a new and viable mode. This needs some idealistic persistence, as Ma stressed in the 18th anniversary annual meeting of Alibaba, but it can also be said to be an art.

Sometimes, it may take a little bit of luck.

From the new retail mode to become a leader in the world, Chinese companies have put forward a "China plan" for global retail upgrading, which has become a reality.

From an empirical point of view, it can be envisaged that similar "East learning" will expand to more areas.

Anyway, objectively, all this started from the Internet world and from the new retail of Alibaba.

More interesting reports, please pay attention.

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