Why Do Consumers Resist John Lewis Pushing Neutral Children'S Clothing?

According to the world clothing shoes and hats net, Britain

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A series of boys and girls were removed.

Consumers are strongly against it and claim to boycott it.

John Lewis is the first large retailer to abolish sex labels and launched its own private brand children's clothing (0-14 years old).

Some consumers praised the move, and some consumers said the high street brand had gone too far.

Bob Lister of Dorset, Poole County, wrote on Twitter: "oppose John Lewis practice! Boycott it!" another user, Tim H, said: "equality and difference can coexist."

"Denying sex differences is ridiculous! Boycott John Lewis!" on a mother's Web Mumsnet, a mother wrote, "I personally wish to see the traditional" boy "element in men's clothing, and the" girl "element is displayed on women's clothing.

Consumers also went to John Lewis's Facebook page to express their opinions.

David Hollingworth of Norfolkshire said, "it is ridiculous to cancel the sex labels for children's clothing in order to demonstrate political correctness.

I hope people can stick to their own views and buy clothes elsewhere.

But others have appealed to other retailers to introduce more neutral clothing, shoes, toys and greeting cards.

Victoria Lepingwell said: "it's heartening news that children can choose clothes that they like, regardless of sex, without having to stick to the same type of clothing."

"Many girls don't want to wear pink princess skirts, and not all boys like dinosaur T-shirts."

Marta Bevis added: "children's clothing is not necessarily classified by sex."

The neutral clothing labels of John Lewis are usually "Boys&Girls" or "Girls&Boys", including broken flower dresses and T-shirts to break the stereotyped gender characteristics.

Retail expert Ewan says other retailers are likely to follow this trend.

"We have seen many retailers blurring the gender characteristics of children's toys. In the future, brands will further break the gender boundaries and implement neutral children's products.

Consumers are more concerned about the value of retailers and the prices and categories of products. Neutral children's products help sellers improve sales and expand brand awareness.

Martha store was criticized for "sex discrimination shoes"

In September 3rd, activists also bombarded Marks&Spencer (M&S) in the marketing of children's shoes with Martha's sexism.

The Mall features a pair of pink children's sports shoes as "trendy" (popular), while grey sports shoes are labeled as "ideal for running about" (which is very suitable for children to run while running).

The two pairs of shoes are exactly the same except for the color.

The grey is placed in the men's shoes area, the pink is placed in the female shoe area.

Let Clothes Be Clothes, a British social movement group, stressed the difference in the description of shoes, and said, "look at the difference in marketing of Martha department store!"

Martha stores said that marketing materials came from old advertising activities.

The description of pink shoes is: "the skirt is very cute, or is also fashionable with jeans.

She can easily put on or take off her shoes.

The description of grey shoes is: "it is suitable to wear when running outside -- whether it is playing or playing."

He can easily put on or take off his shoes.

Facebook user Stephanie Cuthbertson said this marketing approach would push female customers away.

She said, "please stop this practice, otherwise the girls will walk away from the men's shoes area and never come back again."

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