Artificial Intelligence Combined With Fashion Electricity Providers To Test Water "New Retail"

With the concept of "new retail" maturing, the trend of deep integration of traditional enterprise offline mode and Internet eco line operation has also become clearer.

Under the background of consumption upgrading, fashion industry is undoubtedly an important battlefield of the new retail reform.

The hot summer will soon be over. For the fashion business, it will not miss the opportunity to become the "hot potato" in the autumn and winter. Compared with the past, this year's fashion business operators will continue to increase the introduction of the trend brands. The introduction of the concept of "new retailing" and the in-depth application of "tidal technology" will make the fashion business operators launch a new market competition in this autumn and winter.

"Not only online sales, but also our offline stores will open in September."

On the biggest online selling platform in China, YOHO! BUY has been holding the "goods tide new product Festival". YOHO, vice president of group YOHO, told reporters in an interview with Nanfang Daily that, as a selling platform for the trend, goods will focus on the layout of "new retail".

"Why is the first store in Nanjing? We hope to achieve unity in six aspects: membership, inventory, price, sales, settlement and after-sales service.

Including all systems and so on R & D, are all done by ourselves. The total warehouse is also in Nanjing. We hope to use the first store close to the main warehouse, line up and offline retail terminal system.

At the same time, more idea can fall in this line shop, so chose the headquarters and the operation team relatively concentrated location.

At the same time, there are actually more than 30 commercial bodies coming from a second tier city, which are being approached.

When our system, operation mode and personnel are ready, YOHO! Store line shop will soon consider the layout of other cities. "

According to Liang Chao, founder and CEO of YOHO group, the tide selling platform will usher in great development opportunities under the tide of "new retail".

According to Niu Cong smile, "as an important part of YOHO! Group's tidal current ecological strategy, this year's" goods tide new product Festival ", whether it is the scale of brand cooperation or the number of goods released by the trend, has reached a record high.

In the future, YOHO! Will also invest more resources to create a market trend of more than 10 billion of the "media + retail + activities" as a whole of the trend of the ecological circle, for star tide card, designers and consumers to provide better services.

During the current "new product Festival", the 1400+ brand will bring 2017 autumn and winter 100 thousand + new products to the landing platform, bringing consumers the latest trend in the world.

AI breaks through fashion and technology boundaries

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In the increasingly hot 2017, the application of artificial intelligence in the fashion industry has also started. Major companies have entered the bureau to break through the border between fashion and technology.

In the domestic fashion business, there are also attempts to use AI technology as a "black technology" to add technology to fashion.

According to introduction,

Platform mogujie.com has chosen a new direction of combination of AI and fashion - Fashion collocation assistant.

According to mogujie.com, the key to AI's landing is data.

On mogujie.com, there are not only a large number of commodity data, such as commodity image data, shop red image data, global Street film data, but also a large number of user data, such as user upload social image data, video image data, user behavior data, etc.

On the basis of large-scale data, mogujie.com applies machine learning algorithm to train fashion analysis model.

"Small assistant" must first have the ability to understand pictures, that is, image content recognition.

For mogujie.com, if AI is to understand fashion, it is necessary to understand any picture more fine-grained, so as to identify more detailed elements.

For example, a complete set of body matching pictures can be broken down into "cigarette powder round necktie print T-shirt, blue jeans shorts, bright black square bag and white muffin shoes".

This image recognition technology can greatly improve the search efficiency of users, and provide a solution for collocation recommendation.

Zhang Hongming, senior technical expert of mogujie.com image algorithm, who has worked in computer vision and machine learning for more than 10 years, introduces the combination of artificial intelligence and fashion business, and also understands the collocation factor.

Collocation factors include fashion trends, that is, changes in popular products in different seasons and regions. Besides, there are commodity factors such as fabric, material, appearance, color and style of popular products. This "little assistant" can find more matching styles for users, form a candidate set to fashion operation, and ultimately help users find more "intimate" collocation.

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