What Will The Traditional Homemade Men'S Wear And Acquisition Of International Luxury Brands Look Like?

According to the world clothing and shoe net, it announced the acquisition of international trade in August.

After Karl Lagerfeld, recently

Also being sent out to buy top luxury brands

The traditional men's wear brand, which has been Tucao by netizens, is now pforming the high-end market and reversing the declining trend of the company.

Industry observers pointed out that at present, many domestic brands are upgrading through the form of acquisitions, shares and other forms, which have certain advantages for the development of enterprises.

Events: the seven wolves are interested in buying Swiss luxury brands.

In August this year, the seven wolves won the Karl Lagerfeld private brand in the fashion circle known as "Lord of Buddha" at a price of 320 million yuan.

It is understood that Karl Lagerfeld has been involved in the design of luxury brands such as CHANEL and Fendi. In 1984, the brand name KARL LAGERFELD was launched.

Both in the fashion world and at the price level, the performance is more light and luxurious.

At present, the brand is expanding overseas, and the retail and licensing business is developing rapidly.

Recently, there are rumors in the market that seven wolves want to buy Swiss luxury brand Bally worth 600 million euros, and the joint venture is Fosun international, potential buyers and Japan Trade Inc Itochu commercial.

But the second M & amp; a rumours have not yet been officially confirmed by the seven wolves.

It is reported that Bally now belongs to the luxury brand of Joh A. Benckiser Co. (JAB Holding Co.) of the German family of Lehmann (Reinmen) family, which mainly includes shoes, leather bags, belts and accessories.

What will the traditional homemade men's wear and acquisition of international luxury brands look like? It seems to be seen from the electronic business platform.

According to the official mall of Jingdong, at present, the long sleeved T-shirt and jacket coat of the seven wolves are mostly below 500 yuan, and the price of the woolen coat is between 600 yuan and 920 yuan.

Business casual leather shoes 389 yuan a pair.

In contrast, the Karl Lagerfeld world buys the European brand at a price far higher than the seven wolves: a men's shirt sells for 939 yuan, a child's grey T-shirt priced at 379 yuan, and a lady's black casual pants at a price tag of 5299 yuan.

And the price of Bally is even higher.

In Jingdong mall "Bally official flagship store", a single shoulder leather mid sized female bag sells for 12500 yuan, and a pair of men's casual shoes sells for 2890 yuan.

Previously, the overseas acquisitions of the domestic garment industry were mainly dominated by light luxury brands, and the Bally that the seven wolves bid for is the standard luxury brand, which is probably the first attempt by domestic garment enterprises to acquire the top luxury brands.

Follow up: after four years of achievement, it will rebound this year.

According to public information, Fujian seven wolf industrial Limited by Share Ltd, formerly known as Jinjiang Heng lung Garment Co., was renamed the Fujian wolves industrial Limited by Share Ltd, and was listed on the Shenzhen stock exchange in August 6, 2004.

Under the trend of the traditional clothing market downturn, the seven wolves who dominate the men's clothing brand are also having a hard time.

According to public results, net profits of seven wolves have fallen for 4 consecutive years.

Since the peak of net profit of 561 million yuan in 2012, the seven wolves began to turn downward.

Net profit fell 32.44%, 23.84%, 5.43% and 2.14%, respectively, from 2013 to 2016.

Until the first half of 2017, the performance of the seven wolves was improved.

The 2017 interim results report showed that the total operating profit and profit of the company increased by 40.43% and 38.34% over the same period last year. The main reason is that the company has increased its inventory clearance during the reporting period, while the cost has declined, thus promoting the growth of operating profit and total profit.

Analysis: domestic garment industry enters brand management period

It can be concluded that the overseas takeovers of the seven wolves will focus on pforming the high-end market and reversing the decline of the company's development.

Seven wolves said in the announcement that this is in line with the long-term strategic development direction of the company to create seven wolves fashion group, and to search for new possible profit growth points for the seven wolves.

If the brand is successfully operated, it will open the window for the seven wolves to go to the broad market of light luxury clothing, and strategically open up the seven wolves rising channel, which is of great significance for the future development of the company.

The seven wolves said that with the increase of per capita disposable income and the upgrading of consumption, consumers want to display their individuality and express their identities and tastes through differentiated products.

In recent years, in the context of changing consumer mindset from "showing off" to "rich" and "seeking novelty" to "rational" and "practical", from the simple "industrial consumption" to "spiritual and cultural consumption demand", the brand building work of the company has shifted from the original brand publicity to the brand building.

Through the innovative marketing mode and multi-dimensional and multi-level brand promotion, customers can think of their way of life and satisfy their spiritual demands.

Statistics show that the Chinese designer brand clothing market is growing at a high speed. Sales increased from 11 billion 100 million yuan in 2011 to 28 billion 200 million yuan in 2015, and the annual compound growth rate was 26.2%. It is expected to maintain a 26.6% compound growth by 2020.

Insiders pointed out that many years ago, many garment enterprises took the market route, and their own brands were not strong, which also caused their own brands to have no added value.

Nowadays, the development of China's clothing industry has entered the brand management period, and the attraction and influence of the brand to consumers has gradually expanded. The brand has become one of the most important factors for consumers to consider clothes. The enterprises realize that only focusing on the product itself and product image is far from enough to impress consumers, and the humanized behaviors such as brand culture, brand concept and emotional communication have gradually infiltrated into the enterprise, and cultural strategy has become the first choice for garment enterprises.

More interesting reports, please pay attention to the world clothing shoes and hats net.