In Recent Years, The Apparel Industry'S Foreign Acquisitions Strategy Has Become A Hot Topic.

The charm of M & A in the capital market is enduring.

According to the world clothing shoes and hats net, recently,

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The industry has been thrilled by the acquisition of new trends by many brands in Quanzhou.

Following last month's 320 million 400 thousand yuan investment in international designer brand Karl Lagerfeld China operation entity, Fujian seven wolf industrial Limited by Share Ltd came out again to buy a Swiss luxury brand Bally valued at 600 million euros.

It is reported that Bally, the old brand of leather goods in Switzerland, was born in 1851. It belongs to the luxury branch of JAB, the German family of Lehmann (Reinmen).

JAB has previously expressed the desire to withdraw from JAB Luxury GmbH business by selling brands one by one.

According to insiders, Fosun International Ltd and Japan Itochu Commercial Co., Ltd. are potential purchasers of Bally except for the seven wolves. They have already quoted prices to JAB, but they are all non binding quotes.

In addition to the seven wolves, Anta's acquisition of new brands has always been a concern of the investment community.

Since the end of last year, Anta's acquisition of international brands has been widely heard in the industry, and the acquisition of PUMA has been widely spread.

Anta also announced in its 2016 earnings report that it will continue to acquire the strategic blueprint for its international brand to complete its brand matrix. In early September, people familiar with the matter said that Anta group 60 million Hong Kong dollar was acquiring KINGKOW, a brand of Hongkong's high-end children's clothing brand.

In mid August of this year, Anta released its semi annual report in 2017. Ding Jianzhong, founder of the group, also revealed at the meeting that Anta had stepped up its overseas acquisitions, and that more brands would be introduced in the future to achieve full coverage of consumers and full coverage of channels.

Data show that Xiao Xiao Niu was founded in 1998, the main baby and boys and girls daily clothing, targeting the high-end crowd, data show that Kingkow is a valued overseas market company.

According to the analysis of the industry, from the positioning, if the Xiaoxiao ox is included, it will contribute to the diversification of Anta children's clothing category.

In recent years, Anta is buying all kinds of clothing brands.

In August 2009, Anta acquired the franchise and trademark right to use BELLE's international sports brand FILA in HK $600 million. In 2015, it bought the British outdoor brand Sprandi; in 2016, it was jointly established with Japan's Descente and Itochu.

The seven wolves also accelerated the layout of many brands.

Last month, half a year's earnings report was announced, and the seven wolves announced 320 million yuan to buy designer brand Karl Lagerfeld China operation entity.

KLGC is the designer's own brand of Karl Lagerfeld. It has a very localized name, "Lord Buddha".

"Old Buddha" has pushed FENDI to the forefront of high fashion, and has been an international brand designer such as Chanel and Chloe. He said that he is the most qualified designer in the fashion industry. It is obvious that his name brand Karl Lagerfeld has always been on the international luxury line.

Unlike the multi brand routes chosen by seven wolves and Anta, the other clothing companies in the same city, HOSA and noble birds, are related to the diversification of cross-border expansion.

Last month, Shi Hongliu, chairman of HOSA group, announced in Beijing that HOSA fitness completed the strategic investment of surpass - Robert noble. The two brands beyond fitness and the North Boerman sports hall will be coordinated development as the sub brand of HOSA fitness.

At the beginning of this month, the bulletin of the noble bird showed that its paction of 100% stake in Wellcome fitness failed.

But its investment is involved in many fields such as Internet + sports, sports brokers, event sponsors, sports insurance, sports games, sports fitness, and so on, and the idea of building the "sports industry chain" is gradually coming to an end.

Data show that in 2015, Chinese enterprises acquired overseas brands up to 103 billion US dollars. As of April 2017, the scale of overseas mergers and acquisitions by Chinese enterprises and individuals reached US $92 billion.

The industry pointed out that in the pformation and upgrading of China's apparel industry, more and more listed companies will launch the strategy of foreign mergers and acquisitions, which is undoubtedly the hot spot of the clothing industry in recent years.

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