The Foreign Investment Of Bi Yin Ling Finn, Grasp The Opportunity Of Consumption Upgrading And Development

According to the world clothing shoes and hats net, local "

First share "

The clothing Limited by Share Ltd (hereinafter referred to as "Bi") announced in September 27th that the company intends to jointly establish a consumption upgrading fund with Guangdong Yi Jian Investment Co., Ltd. (hereinafter referred to as "Yi Jian investment"). The total scale of the fund is 202 million yuan RMB, and the initial investment scale is RMB 101 million yuan.

Among them, the company subscribed 100 million yuan in the scale of the first phase of the fund, and was a limited partner.

The fund is expected to invest in excellence related to the company's main business.

Brand category, high-quality online / offline marketing channels, and related consumption upgrading projects, the duration of the fund is 5 years.

With the help of Yi Jian's investment in the fashion industry's industry understanding and investment integration capability, the company can achieve strategic upgrading and reserve projects, conform to the strategic upgrading direction of the company's "high quality, high quality and high technology", realize the three dimensional and all-round development of the three major business layout of the company's "category, brand and channel", and help the invested enterprises to develop better through their own industrial resources advantages, so as to share the dividend growth of the invested enterprises, and help the company to grasp the opportunity of consumption upgrading and development to build high-end fashion groups. Mr Bruin believes the cooperation

Mr Bi said that the aim of this investment is to grasp the opportunities of upgrading and upgrading of consumption, share the growth bonus of fashion industry, and create high-end fashion groups in China to achieve all-round industrial upgrading. In the future, the company will take the "capital layout, industrial collaboration and intelligent technology" as the direction of development, and improve the layout of the group industry from the aspects of brand, category and channel.

1, in terms of capital layout, we should carry out extensive participation, merger and integration of fashion brands, categories and emerging sales channels that meet company strategy, expand and enrich the boundary and value of the company in the fashion industry.

2, in terms of Industrial Synergy, we should strengthen the linkage among brands, categories and channels, give full play to the advantages of group operation and enhance the value of enterprises. In terms of intelligent technology, we will use advanced technology such as hi-tech fabrics, high-end customization and artificial intelligence to provide product services that meet the needs of customers.

By far, it will expand the strategic direction of building China's high-end fashion group through horizontal development, longitudinal development channels and stretching the brand potential energy.

Public information shows that in 2003, the main golf professional and non professional apparel is the "golf first stock" which is scarce in the A share market. The company's main brand is the R & D design, brand promotion, marketing network construction and supply chain management of its own brand, and its target group is golf enthusiasts and middle income consumers who agree with golf culture and tend to wear golf style.

As of June 2017, there were 603 stores in the country, including 286 Direct stores, 317 franchised stores, and 47.43% direct battalions. From the number of terminal stores, there were 179 main competitors in golf apparel, 179 in Callaway, 132 in Taylor and 54 in Golden Fox, all far below the number of stores.

According to the financial report, in the first half of this year, the business income of the company was 495 million yuan, an increase of 21.03% compared to the same period last year. Net profit was 83 million 958 thousand and 900 yuan, an increase of 21.39% compared with the same period last year, and the earnings per share were 0.79 yuan. The company expects net profit of 110 million yuan to 130 million yuan in the 1-9 months of this year, 105 million yuan in the same period last year, an increase of 4.55% to 23.56% over the same period last year.

The company said that the above prediction is based on the following reasons: the company has continuously strengthened its product research and development efforts and marketing channel construction, improved product market recognition and steady growth in sales revenue.

Chen Yufeng, an analyst with Cathay Pacific Securities, said that based on the strategic layout of "high-end and differentiated", a series of new holiday tourism products were launched. This is the fourth major series launched by bien Le Finn from golf series, life series and fashion series.

According to the golf oriented white paper, in 2015, Guangdong had 15.5% of the golf facilities in the country, ranking first in number in the country and third in Hainan.

Southern China has focused on the business of the company. As of 2016, there were 83 direct outlets in Southern China, accounting for 23.56% of revenue.

In 2016, Southern China's revenue grew by 22.48% over the same period last year, leading the other regions in East China, central China and southwest China.

In the future, as Guangdong's "13th Five-Year" tourism development plan "promotes the development of Guangdong, Hong Kong and Macao world-class tourism areas, the company's performance is expected to achieve further growth.

More interesting reports, please pay attention to the world clothing shoes and hats net.