Why Did Gucci Find The Black Tailor Dapper Dan Shooting The Autumn And Winter Blockbuster?

A Negro, hale and hearty, looking black about more than 60 years old, dressed in Gucci 2017 and autumn winter suit, stood happily in Harlem, a black gathering in New York.

According to the world clothing shoes and hats net,

The latest autumn and winter blockbusters have caused some heated debate.

Not because of the black people, but because the black man is Daniel Day, and the Jianghu people call Dapper Dan.

The last time Dapper Dan came out to talk was in May when Gucci released the early spring series (Cruise Collection) in Italy.

A bubble sleeve fur jacket designed by Gucci creative director Alessandro Michele is considered undisguised to plagiarize the Dapper Dan's plagiarism of Louis Vuitton in 80s and 90s of last century.

At that time, Alessandro responded that it was "salute" rather than "plagiarism".

It sounds a little bit around.

Before you understand this, you need to know who Dapper Dan is.

If you are interested in Hip-Hop culture and clothing, you must have heard the name of Dapper Dan.

Left: Dapper Dan

The LV Logo jacket.

Right: Gucci 2018 early spring series, bubble sleeve replaced the classic Logo of Gucci.

From 1982 to 1992, Dapper Dan opened a boutique in New York's Harlem district (Harlem) to help customers customize clothes, shoes, bags, car interior decorations and so on. Of course, most of the customers were black, and there were many well-known rap singers and athletes. LL Cool J, Big Daddy Kane, KRS-One and boxing Mike Mike were frequent guests here.

Dapper Dan is a good tailor who understands what his customers need and joins her own design according to needs, and embezzlement, or sampling Louis Vuitton, Gucci, Fendi, MCM, etc.

The name of the card is Logo.

Alberto Martinez, nickname Alpo, is a drug trafficker. Dapper Dan has designed a Louis Vuitton Logo Kun print Parka Coat with a fox's burlap hat. It is worth mentioning that Dapper Dan has designed two pockets in front of it to prevent some wearers from parting separately or to quickly discarding things in case of emergency.

Although Alberto Martinez was arrested for intentional homicide in 1991, the dress remained and became one of the classic items in the shop (called Alpo Coat).

When Dapper Dan makes a nice dress for a customer, other customers will follow suit.

The fur jacket that Alessandro Michele copied is the same Louis Vuitton Logo printing method. The original version is on the Olympic gold medal champion Diane Dixon.

At that time, these big names did not show their tolerance and sense of humor, they would "comfort" or anti plagiarism.

For example, Gucci hired artists behind the "GucciGhost" who made and sold fake Gucci GucciGhost, and launched the capsule series. Demna Gvasalia made a Fake Fake Fake series inspired by the Korean Vetements imitation.

Dapper Dan was not so lucky. Under the pressure of legal action, he closed the store in 1992.

According to Dapper Dan's own words, she has been living in "Underground" since then, and occasionally receives some private jobs.

But people didn't forget the name Dapper Dan, which appears from time to time in rap songs and magazines.

Dapper Dan's old customer Fat Joe sings, "you can ask Dapper Dan, who is this man?" (You can ask Dapper Dan, the Dapper).

In 2012, Jay-Z's website Life + Times filmed a small video about Dapper Dan and salute him.

Gucci 2017 autumn winter campaign

Dapper Dan, who received frequent brand lawsuits 15 years ago, had no idea that Gucci was going to shoot him in the autumn and winter blockbuster, and he would work together on a capsule series (which is expected to be launched next spring).

What will not be expected is that Gucci will also sponsor Dapper Dan to reopen a studio and provide Dapper Dan with the raw materials needed for design.

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But this is not a new thing today. Louis Vuitton has worked with the Supreme that it has sued, and the GucciGhost series mentioned earlier is also very popular with Gucci.

With such precedents, people will not be surprised by the decision.

When the two protagonists, Dapper Dan and Alessandro Michele, met in Harlem, two people felt at first sight.

"About embezzlement, Alessandro and I are in two parallel worlds.

Now that these two parallel worlds are integrated, this opens a dialogue between the two of us, giving us real communication.

I found out how much we experienced in growing up and how he was influenced by me, "Dapper Dan told reporters.

The two person cooperation is Stephen Stoute, who is the founder of marketing and Brand Company Translation, "the incredible thing is that what has been celebrated today can not survive in the past.

These fashion houses in Paris and Italy decide to turn off the Dapper Dan shop instead of embracing it.

Now we see that in 2017, Dan became the protagonist of their global Campaign.

They want to cooperate in a series, and they will appear in shops all over the world.

We brought Gucci to Harlem, "he said.

"When I started shop, I couldn't get designer clothes, no one would buy it for me," Dapper Dan said. "I said 1982, now it's 2017 years old, and that era is over.

I have accepted the fact that this is definitely a completely different world.

In the past, I was only satisfied with the satisfaction of those in my group.

However, "bringing Gucci to Harlem" is just bringing Gucci's live advertisement to Harlem just how many people here can afford it?

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