International Influence Upgrade Shanghai Fashion Week To Promote Global Fashion Industry Development

According to the world's clothing and shoe net, in the past 3 years,

Stick to creativity and business sector.

This season, Shanghai fashion week has gradually improved the matrix publishing ecology: the A and B two main show fields of Xintiandi will become the display space of such mature commercial brands as Moiselle and broadcast. The static C show will provide professional promotion services with static display as the brand. Labelhood will continue to show the young strength of Asian pioneer designers through the combination of static and dynamic. The list of new Labelhood added this season includes Cynthia Cynthia & Xiao, Steven Tai, Xiao, broadcast, and so on. The children's wear show in the 800 Show will focus on the promotion of children's clothing category.

This season, Shanghai fashion week has also added a new publishing and promotion platform, "XCOMMONS club".

The platform will make use of commercial and artistic cooperation in different fields to promote and accelerate the brand, and provide more stratified selectivity for the brand displayed in Shanghai fashion week.

The original intention of "XCOMMONS club" is to make a concept of "wearable art", such as the combination of handicrafts, art, fashion and market. We hope to explore how to cross border art and art commercialization, but this season is still a relatively small attempt and exploration, "Ms. Lv Xiaolei, Deputy Secretary general of Shanghai Fashion Week Organizing Committee and member of BoF 500, told BoF:" we have observed that many designers are not just making clothes, but they have done a great job in art, space and cross-border.

The theme of this season's Shanghai fashion week is "no boundaries", which means more possibilities. We need to have a platform to show this possibility, and help designers to connect more commercial and artistic resources in the future.

This time, the brand of the new platform includes Wang Haizhen's Haizhen Wang, Wang Yiyang's WHM-Zuczug, Tan Fengyi's Fengyi Tan, Zhang Da's Boundless and Zhang Na's environmental concept Reclothing Bank.

"From the past to the present, we have recruited to sign up, the designer brand from passive to active qualitative change," Lv Xiaolei said: "in the future, fashion week or dress will be the breakthrough point, I hope the press conference will be more differentiated, and the content will be more focused.

More targeted and targeted buyers, media and spectators to provide better services for the industry.

Behind the bright press conference, the Shanghai Fashion Week Organizing Committee has spent three years elaborately building a business ecology. This season, the ecology has been upgraded to a large scale, and the omnipotent hegemony has been realized.

This season Mode Shanghai costumes exhibition will be moved to Shanghai World Trade Center in from October 12th to 15th.

In addition, Alter Showroom and Tube Showroom will also join the fashion week in Shanghai this season. Together with Ontimeshow, halls Showroom Shanghai and DFO Showroom, they will be presented in the form of cooperative exhibition.

The famous White exhibition from Milan will also feature its first Asian show in Shanghai fashion week official cooperation exhibition.

It is reported that the total business area of the Shanghai fashion week will exceed thirty thousand square meters this season, up by nearly 40% over the previous quarter. About 1200 clothing brands from China, Italy, Japan, Korea, France, the United States and more than thirty countries and regions will participate in the exhibition.

"The volume of this exhibition has reached a record high. Our Mode has over 75% of the exhibition rate, and the remaining 25% are new members," Lv Xiaolei told BoF.

"We all prefer self protection, but through continuous improvement in the past few years, we have become active to share media resources such as media publicity, buyers and other resources of the Shanghai fashion week platform.

I think that after a number of years of development, every Showroom can find its unique position in such a healthy cooperative environment.

Lv Xiaolei said.

It can be said that today's Shanghai fashion week is not only the largest in Asia but also the quality of its Asian peers. The concept of "the largest order season in Asia" has been further expanded.

After a series of fashion releases and static displays, Lv Xiaolei hopes to add more dimensions and levels to fashion week from culture, art and consumption. With her planning and assistance, many exhibitions and public welfare activities will be held in the same period.

The photographic exhibition of Shanghai, In the Mood for Fashion sponsored by the Ministry of culture and the Shanghai municipal Party committee and municipal government will show the fashion and vitality of Shanghai city in Italy fashion photographers Giovanni Gastel lens.

In addition, the German shoe brand Birkenstock will work with Liu Min (Ms.Min) and sculpture artist Jiang Sheng to present the exhibition of fashion art sculpture called deer park.

Estee Lauder group will work together with Wang Tao (Toray Wang), We Couture and Gao Yang (Simon Gao) to hold a red ribbon sports charity event.

The second fashion weekend will continue to strengthen the B2C fashion channel, so that ordinary citizens can also participate in it.

The major brands inside and outside the fashion industry also take the Shanghai fashion week as an opportunity to organize activities: Icicle wo will hold a series of activities to celebrate the establishment of the brand 20th anniversary; while Metersbonwe's brand Me & City will hold the "Icon in Me Fashion Night" to announce the upgrading and pformation of the brand. The new W hotel in the city has invited Chen's (Xu Zhi) cooperation to release its new season's works.

Ports 1961 and 3.1 Phillip Lim will take part in the display part of this SIFS international brand.

There is no doubt that the cohesive force of Shanghai fashion week and its local influence can not be ignored.

Even international brands such as Prada and Loro Piana have chosen to organize promotional activities in the same period.

According to Lv Xiaolei, there are six districts in Shanghai participating in the fashion week.

Its radiation influence is now fully reflected, and it really realizes the situation of the city's fashion events.

"Fashion week has attracted the attention of different districts. Through this contact, I discovered that many districts in Shanghai have many" pretty "neighborhoods or buildings. We should bring them attention through fashion week, and use these places to achieve the effect of activating urban areas," she said.

Today, its "city event" and "Asia's largest" influence are not only embodied in business exhibitions, but also attract the vision of Chinese and even global industry elites.

What makes Lv Xiaolei happy is that the fashion week of Shanghai has gained the favor of the industry elite and actively needs cooperation. From this she can see that fashion week can burst more possibilities.

"The world's top institutions and brands such as Kai Yun group (Kering), you BoF and the international wool board (Woolmark Company) have taken the initiative to put their activities on the official schedule of Shanghai fashion week. They have also seen the crowd and the hot spots of fashion week, indicating that Shanghai Fashion Week is really of great value in the industry," she said.

Lv Xiaolei refers to this Shanghai fashion week. BoF will bring the first "BoF" BoF fashion China summit.

This will be a unique platform for BoF to assemble top executives, entrepreneurs and opinion leaders in China's fashion industry, aiming to explore the most heated topics and the most attractive opportunities of the fashion industry in China and the world.

This event will also open the prelude to the fashion week of Shanghai this season.

The international wool Bureau will take the two day series dialogue from "pasture to market" in the future.

In the "Sino US" international fashion forum, Steven Kolb, chief executive of CFDA, will lead the discussion of the relationship between fashion week and the city, and talk with Chinese fashion circles about Chinese and American designers and brands.

The impetus and influence of development.

The world's third largest luxury group, Kai Yun group, will present the "luxury innovation laboratory" to promote the group's focus on sustainable development in recent years.

"This situation is unthinkable in the past," Lv Xiaolei said. But she also said that Shanghai fashion week's achievements and international influence are both unexpected and reasonable.

Once, the beginning of the fashion week in Shanghai was also an international brand. But at that time, it was only to promote China's propaganda. Now, the significance of going to Shanghai fashion week has become different. The international trade people and organizations hope to build a solid bridge to understand China in a real sense through the window of Shanghai fashion week.

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