Us Group Reviews Wedding Line To Create Consumption Closed Loop

The concept of being

After the detonation, the US group commented also began to move towards the offline market.

The promotion of VR technology and the slow growth of online traffic are all reasons for the opening of offline stores.

A few days ago, the US group commented on the first Lujiazui offline marriage experience center in the Shanghai area.

The store, called "LOVE LAB", has introduced 600 businesses in Shanghai. Its products and services include wedding photography, wedding banquet, wedding and wedding dress.

Two months ago, the new retail format led by the US mission, "palm fish fresh", was opened in Beijing. This is the first time it has opened shop online.

If the "palm fish is fresh" the key is Ali's box horse fresh life, the LOVE LAB mode is the first public comment, the website's "wedding channel" covers more than 180 thousand businesses.

Zhang Chuan, senior vice president, comment platform and President of the comprehensive business group, believes that marriage is a low frequency, high consumption and heavy decision making business, and users have a very high demand for experience.

Although the number of marriages is decreasing, the consumption power is rising, facing the pformation from extensive volume to meticulous operation and heavy service.

However, for the revenue model, he said he is still exploring.

Create a closed loop of consumption

Public comment was launched before the eleven golden week, although the "marriage" business is not easy to do.

According to the Ministry of civil affairs data, the total number of married people has been decreasing since 2013. In the first half of 2017, the number of married people in the country was only 5 million 580 thousand, which was nearly 500 thousand less than that in the first half of 2016. The number of married people in Shanghai last year was the lowest in 6 years, and fell below 140 thousand.

The latest report shows that as of June 30, 2017, the operating income in the first half of 2017 was 21 million 699 thousand and 900 yuan, down 8.08% from the same period last year, and net profit attributable to listed company shareholders was 6 thousand and 300 yuan, down 98.42% from the same period last year.

Zhang Chuan had a perception of this situation.

"This is a real problem. The demographic dividend is already disappearing, and the wedding industry will be the first to perceive this impact.

The promotion of the economic situation, the change of family and marriage concept, and the pursuit of individuality and service experience after 90 and 95 are all promoting the self renovation of the wedding industry.

Overall, although the number of marriages is declining, consumption is still rising.

According to the US group's comments on the statistics of the Ministry of marriage, at present, the consumption price of wedding in some cities is gradually increasing. At present, the price of the first tier cities is becoming the same as that of Beijing and Shanghai, and the trend of the second tier cities and other cities to match the front line.

Take Beijing city as an example, the average per capita consumption of wedding companies is more than 25000 yuan, and the average price of wedding banquet is over 5000 yuan.

However, in traditional wedding services, users can complete consumer decision-making online except for wedding photography. Other wedding venues, wedding planning, wedding dresses, etc., all require offline experience to make choices.

User experience is a highly criticized part of the domestic wedding industry, and is often the area where complaints are frequent.

Therefore, in the planning of online and offline synchronization, zexy, Japan's largest wedding platform, is at the forefront.

It is reported that the company not only has online service products, but also has dozens of physical stores under the Internet.

Through these stores hold talks, wedding shows, trial sessions and other activities.

In accordance with Zhang Chuan's plan, he also hoped that the US group review would go down to the line and provide users with one-stop experience service, thus completing the closed loop of the whole wedding service.

Online offline collaboration

The concept of new retail starts with the strategic cooperation between Alibaba and Bailian Group.

Its core lies in the integration of online and offline, as well as the pformation of modern technology to traditional industries.

Since 2015, Alibaba has invested more than $9 billion 300 million in offline retail stores, and has put forward a series of concepts of unmanned retailing.

At present, Alibaba's box horse fresh life has been widely landed in Beijing and Shanghai. Most stores began to make profits in a year or so.

Jingdong mall chairman Liu Qiangdong also announced that Jingdong will open more than one hundred 000 Jingdong convenience stores nationwide, half of which are in rural areas. This is the third line cooperation project after the franchised appliance store.

The Internet giant has moved from online to offline.

Analysys International released the first half of 2017, "China's local life services O2O industry analysis" report shows that the first half of the local life service O2O industry trade scale of 443 billion 100 million yuan, the end of the market is expected to be about 10346 billion yuan, more than 1 trillion mark.

Therefore, it is not surprising that the O2O market has become the battleground of giants.

In Zhang Chuan's view, the upgrading of VR technology and the slowing down of online traffic growth are all reasons for the opening of stores under the line.

"Compared to the profitability of the entire marriage channel, the investment of offline stores is not too high, and the cost is almost the same as online.

This year is an exploratory year under the shop. It can not judge the future substance from the appearance.

There may be a break point next year. "

He believes that the US group reviews cover more than 200 industries, and there are only four or five really deep industries.

In the future, the development space of us group comment is in other industries and three or four line cities, and experience shop is the first step in deep industry.

This trend has been in full swing this year. Jumei.com, beauty, beauty makeup and other companies have opened a cosmetics shop under the line, and the online game hall of heroes and heroes has also entered the K11 shopping center in Shanghai.

Online and offline traffic is gradually opening up mutual guidance.

Billion yuan European network CEO Huang Yuan Pu said that on-line company's eyes on the line, the logic behind it is still traffic costs.

"The wedding market in the past has been promoted by the wedding fair, which is bigger than the line.

Therefore, if Internet Co wants to get through the market, it must go to the line and operate locally. It can not be done online alone.

According to his judgment, there are even traffic depressions in many commercial areas of cities. If the stores on the line can increase business volume by 30%, it will be beneficial to Internet Co. In the future, there will be more offline experience modes in retail, wedding and home decoration industries.

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