80% Manufacturing Enterprises Create Brand After Online Retailing.

The report released by the China Council for the promotion of trade in Beijing shows that the effect of online retailing on manufacturing industry is significant, including the expansion of sales scale, the reduction of enterprise cost, and the enhancement of brand image and the promotion of precision research and development.

The future manufacturing industry is facing the opportunity of online and offline channel integration and manufacturing upgrading, rather than the game between online retailing.

Comparison

The most prominent feature of online retailing is to break the restriction of sales area radius and business hours. The direct impact is the expansion of market share and sales scale of manufacturing enterprises.

The report, called "the promotion of network retail to manufacturing", investigates manufacturing enterprises in Beijing, Jiangsu, Shandong, Zhejiang, Guangdong, Shanxi, Shaanxi and other provinces, autonomous regions and cities, covering large, medium-sized and small micro enterprises.

The results show that 82% of manufacturers believe that online retail has a positive effect on their total sales volume; 77% of manufacturers think that online retail has expanded the coverage of the sales market.

For example, after air conditioning manufacturer AUX encountered bottlenecks in traditional channels, it began to layout electricity providers from 2010, and its operating income increased from 40 million yuan to 2 billion 500 million yuan in 2016.

The network retail channel enables manufacturers to have direct access to high-quality user resources and reduce costs.

It is estimated that under the dual role of "open source" and "throttling", the online retail investment of manufacturing enterprises will bring 709 thousand yuan direct performance improvement per 1 million yuan, and the indirect performance improvement brought about by innovation, coordination, efficiency and market upgrading will range from 320 thousand yuan to 420 thousand yuan.

In addition to taking advantage of online retailing, the manufacturing companies are also trying new tricks.

For example, HUAWEI glory, millet, Meizu...

These Internet mobile phone brands are all popular with the development of online retailing.

Zhao Ping, director of the Department of international trade research of the China Council for the promotion of trade, believes that online retail offers new opportunities for manufacturing enterprises to promote brand building with the advantages of openness, low cost and high efficiency.

In recent years, there are both new businesses and new brands for the Internet, as well as new online brands created by traditional enterprises.

The report shows that 86% of the manufacturing enterprises set up new brands after the application of online retailing.

More than 80% of manufacturers believe that online retailing can enhance customer satisfaction and loyalty.

This is also due to the platform advantage of online retailing with accurate access to market data and feedback, thus changing the previous situation that new product development is not targeted and the success rate is not high.

For example, in May 22, 2017, the e-commerce platform Jingdong combined with 18 brands of GREE, Haier, Midea and Samsung launched the "Jingdong intelligent refrigerator alliance", pushing the role of the network retail platform to the front-end part of R & D.

Online retailing has increasingly become an important part of China's market system and an important tool for the pformation and upgrading of manufacturing industry.

National Bureau of statistics data show that from 1 to July this year, China's online retail sales amounted to 36617 billion yuan, an increase of 33.7% over the same period last year.

Among them, online retail sales of physical commodities increased by 27820 yuan, an increase of 28.9%, accounting for 13.8% of the total retail sales of consumer goods.

Zhao Ping believes that the general level of informatization of manufacturing enterprises that actively expand online retailing is relatively high, while large and medium-sized enterprises are more capable of actively integrating large data resources.

In the future, the penetration rate of online retailing will be higher and higher. This will require more manufacturing enterprises to integrate resources on line, and integrate deeply.

。

The report also pointed out that the difference between the current online and offline rules has increased the pressure of enterprise channel integration. The fake and shoddy problems of online selling products and the market dominance of some Internet sales platforms have also brought difficulties to the manufacturing enterprises' innovation and market competition. In the future, more perfect industry norms and regulatory systems are needed.

More interesting reports, please pay attention.

。