How Does "Ningbo Clothing" Control The Big Ship In Pformation And Upgrading?

According to the world clothing and shoe net, with the continuous rendezvous of the new technological revolution and industrial pformation and the "new normal" of domestic economic development in the world, especially the implementation of the strategy of manufacturing a powerful country, Ningbo is giving full play to its own advantages and actively exploring "intelligent upgrading, intelligent pformation, intelligence gathering and mechanism innovation" as the main feature.

The era.

"Now, Ningbo

The industry is taking "made in China 2025" as an opportunity to accelerate the upgrading and upgrading of the garment industry, relying on scientific and technological innovation to boost the "Ningbo pack" towards intellectualization and high-end.

The direction of pformation is constantly advancing. "

Dai Yun, deputy director of Ningbo Economic Commission, said.

Then, how does "Ningbo clothing" grasp the "new creation" of the "industrial development" and grasp the "big new ship" in the process of pformation and upgrading?

Intelligent pformation to reduce people and increase efficiency

For Liu Jiusheng, general manager of Ningbo sunrise Industrial Automation Co., Ltd., the company is actively thinking about how to "smart" take the market.

According to the company's data, orders for intelligent pformation of the company have doubled since last year.

By June 30th, the number of potential customers reached 2792, compared with less than 2000 in the same period last year.

"Now, we often receive the phone call from corporate customers, looking for relevant intelligent devices, and the quantity of orders is significantly higher than last year, showing the urgent need for intelligent manufacturing in the market."

Liu Jiusheng said that at present, there are not many enterprises engaged in intelligent hanging, intelligent storage and other equipment in the market.

He said that research and development of intelligent manufacturing sewing production series of products, in addition to hanging, as well as intelligent hanging storage, surface accessories warehousing, to solve the problems faced by enterprises facing the backlog of funds, such as the shortage of funds, and intelligent system can greatly reduce the number of workers to help enterprises reduce capital, labor, logistics and other costs.

Before, before we produce a partner for a partner, we need 176 people for equal quantity of work and 35000 sets of daily sorting. After using our equipment, only 72 people can accomplish the same amount of work. Only 104 people are saved manually, and the efficiency and quality are greatly improved. "

Liu Jiusheng said that at present, the IT team in St. Ruth is developing the mobile APP, and the enterprise will be able to receive real-time data feedback in real time, the first time to control production speed.

The wisdom of Saint Ruth is that many enterprises have already adopted many different equipment and information products in production, management and so on. Therefore, Saint Ruth also developed and designed all production and management data to form a big data and form a series of non-standard products according to the differentiated needs of customers, so as to make enterprises tender enough to avoid the risk of the two development.

After receiving the order, the enterprise can control all the data of the entire logistics chain in a report form and accurately calculate its own cost.

In Liu Jiusheng's view, this has great benefits for enterprises to control risks and increase competitiveness.

New equipment fills market gaps

The visit to Ningbo left a clear impression on journalists that all enterprises are working hard in products, management and marketing.

This kind of kungfu is not a stupid effort in traditional sense, but a skillful effort. It is efficiency, efficiency and marketing to intelligence.

This not only makes people sigh: is such an enterprise not a good endorser of "Ningbo intelligent manufacturing"? Such a company does not win, who wins?

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Among them are Ningbo Zhi Teng Knitting Technology Co., Ltd.

When he first saw the company's general manager, Hua Hua Yong, his desk was full of equipment parts and drawings.

In his eyes, this is his sweetheart, no one can move.

Although he has been in his sixties, he often works hard to rebuild equipment and parts.

The wisdom of Chi Tat technology lies in a fully automatic intelligent ironing machine researched by Hua Yong. It can be used for sweater heating, drying and folding. It can greatly improve the sweater ironing efficiency and stabilize the ironing quality.

The product has attracted considerable repercussions in last year's 10 moon phase Ningbo international clothing festival. It is a filling domestic blank and international advanced products. It has accepted 7 invention patents (5 of which have been authorized) and 19 of utility models.

Mr. Hua said that the original intention of developing this product is because the sweater is not only tired but also has a poor working environment. With the retirement of the older generation of workers, they are unwilling to do this job after 90 or 00.

So, Hua Yong led the team to research and development, from scratch, ironing machine development lasted more than 4 years, after 4 major upgrading and pformation and numerous adjustments and optimization, the fifth generation of "Chi Teng" full automatic ironing machine has become more perfect in terms of applicability and stability.

Smart Wearable service health industry

Last year, Ningbo took the health industry as the key development industry in the city, and made the wearable medical monitoring products develop very well.

AI Bang intelligent technology has easily taken this trip.

According to Zhang Hui, co-founder and chief technology officer of AI Bang intelligent technology, the smart clothing developed by the company can collect routine physiological signals such as electrocardiogram and respiration for special populations. This technology was specially designed for astronauts, making use of textile fabrics to make electrodes, changing traditional fabrics from structure, avoiding skin allergies and even ulceration due to prolonged exposure to traditional electrodes.

After continuous research and development, the technology has been commercialization since last year.

It is understood that the use of this technology can extract three kinds of information: ECG, EEG and EMG.

AI Bang intelligent technology is mainly promoting ECG monitoring in the market.

Through Wearable ECG monitoring system, it can realize low physiological load of human physiological signals and continuous dynamic monitoring for a long time, thereby playing a long-term monitoring and timely warning for cardiovascular and cerebrovascular systems, providing basis for implementing timely and effective medical measures, and reducing sudden danger.

According to Huang Ruisheng, users can see the wearers' ECG, frequency and other data on the mobile phone as long as they turn on Bluetooth, and the concept of family circle is built. The heart health condition of the wearer will be sent to the hospital or family phone on the basis of the installation, so that the heart condition of the family members wearing the product can be viewed at the same time.

"This technology applies not only to the health care industry, but also to other related industries."

Huang Ruisheng, creative director of the company, said.

Independent brands add vitality to fashion

Wisdom is the polishing of products, and ingenuity is the pursuit of excellence.

Ningbo still impression Clothing Co., Ltd. has always maintained an attitude of excellence. Cai Guomin, the chairman of the company, said that the company has independent factories, design teams and adequate supply sources, and has changed from export to internal and external marketing. On the one hand, it still needs to retain ODM services for the brand. On the other hand, the foreign trade orders of low production cost factors are decreasing year by year, prompting the company to turn more to the domestic market and increase the development of its own brand.

To this end, the company in 2009 to create a men's wear brand IT 'SUP fashion men's clothing.

The brand is mainly aimed at 28~38 year old business people, giving the elite men a new image, breaking the dreary, steady fashion, and making the white-collar workers more fashionable.

Brand connotation can be interpreted as "I= love, T= team, S= literacy, U upward, P= energy".

Through years of continuous efforts and development, the company has been actively developing various exchanges and learning, gradually growing up, insisting on its own design, adding high value-added products, and trying to shape the competitiveness of its products.

This year, 10%~20% will also launch a street fashion style product that will make business people more fashionable, youthful and dynamic.

In terms of channel construction and market expansion, the company mainly focuses on direct operation, and at the same time, it also adopts cooperative modes such as alliance, cooperation and royalty.

IT 'SUP brand shops are now mainly distributed in Jiangsu and Zhejiang provinces, focusing on sales in East China and developing in Anhui, Jiangxi and other surrounding areas. Through the attempt of shopping centers and online sales mode, the annual sales have reached about 50000000 yuan.

This year, the company has also reached a strategic agreement with some large shopping malls to enter Wanda Plaza.

In addition, Ningbo still impression Clothing Co., Ltd. is also set up its own e-commerce platform this year, using O2O online and offline mode of operation, offline consumption experience, online brand promotion.

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High-end quality to enhance competitiveness

Because of the accelerated pace of fashion update, for brand women's clothing enterprises, the tacit understanding between designers and technicians is becoming more and more important.

Ningbo luxury fashion Limited has joined a new design director this year. The design director graduated from the famous international fashion design institute, which makes the brand design more competitive.

Wang Jianjie, general manager of the company, emphasized that as a brand women's clothing company with design, production and sales, since its introduction of Italy fashion brand STEVE&VIVAN in 2007, its brand positioning is "clean, low-key sexy, modern and female", following the international tide.

Compared to the fast fashion style, the company's high-end women's clothing products are positioned accurately and pay attention to quality life.

Speaking of brand operation, Wang Jianjie mentioned 3 characteristics of the company: attaching importance to the customer experience and providing the customers with comfortable and caring service; brand focused edition design, which lets the consumers wear a young and handsome figure; the high price ratio makes the company more competitive, and the brand clothing adopts high-quality imported fabrics, which can provide consumers with a higher level of service.

When asked about the differences between big brands and international brands, Wang Jianjie believes that the international brands lead a trend and style, and they drive the development of the whole fashion industry; and the company's brand is mainly about real wear, which can provide a modern and high-end modern experience for ordinary consumers.

Previously, the sales of the brand were mainly in Jiangsu and Zhejiang provinces. This year, the brand has been expanding to Shandong, Dalian, Hunan, Hubei, Sichuan, Chongqing and other places, and constantly open up new markets.

The company has been expanding and expanding through the mode of direct operation and joint venture, with more than 50 existing stores, an increase of about 30% over the same period last year.

The company mainly enters large department stores, including Yintai department store, Jiangsu central shopping center, Hua Di department store, northeast New Mart, Changsha Wangfujing and other top ranking department stores in China. Its category is more concentrated, so that people who really have consumption needs have more choice.

For the online and offline business mode, Wang Jianjie said: "the company's brand takes the middle and high-end line, and is more inclined to operate under the line.

For consumers, when buying online products, they can not really feel the quality of their products, so they will be more cautious.

Regaining the tradition of craftsman spirit

Li Yaoqin, chairman of Ningbo Fenghua human future art Co., Ltd., who accidentally entered the garment industry, has a unique interpretation of ingenuity.

Li Yaoqin, who was born in the Xikou of Fenghua, the birthplace of Hong Band tailor, has long been influenced by art. She has a special liking for Xikou culture and Qipao culture, and is deeply impressed by the skills and meticulous ingenuity of her teachers.

She was inspired by the superb skills of embroidery masters and presented the most classical Chinese style beautiful dress to the world.

The design of her dress is like appreciating artworks. The collar, edges and buttons are very delicate. The choice of fabric, the number of buttons and the height of the cheongsam are all very particular.

In this regard, Li Yaoqin believes that clothing and art are interlinked. Because of the natural love for clothes, with the change of age and lifestyle, she wants to change the image of Cheongsam in traditional cognition, to regain the art of being forgotten, to find the most precious emotional memory, to explore the most authentic self in human nature, and yearn for eternity in the heart.

"Clothing culture and art are innovating in inheritance and inheriting in innovation."

In the interview, Li Yaoqin also showed the cheongsam, which was improved by her wedding quilt, was hand-made, simple and not simple.

Li Yaoqin believes that every wearer's choice of different fabrics and styles will give cheongsam different life forms and convey different flavors, so they will combine contemporary elements to make fashion designs that suit personal customization.

I believe that this year's Ningbo clothing festival, Yao Qin tailor will once again become a beautiful landscape.

More interesting reports, please pay attention to the world clothing shoes and hats net.