Look At The Korean Founder Of How To Prepare For The Double Eleven?

According to the world clothing shoe and hat net, the heat of summer has already returned to Ji'nan in the late August, and autumn has become more and more obvious.

Zhao Yingguang was first seen. He just finished shooting a promotional film.

In the office named Glycyrrhiza, Zhao Yingguang poured water and exchanged greetings.

Speaking of the name of the office, he said, it's not just offices.

The "flower name" of the employees is a Chinese herbal medicine, meaning that every employee contributes their own strength and co configuring the great recipe of Han Du Yi house.

In 2002, it opened shop on eBay and later pferred to Taobao. Now it has become the Internet.

Zhao Yingguang, the chairman of the first stock company, has witnessed the development of China's electricity supplier industry from scratch.

Zhao Yingguang described the feeling of opening the shop as early as it was like setting up a stall on the roadside.

In the eyes of ordinary people, clothing enterprises are still partial to tradition, and they cannot relate to data too much.

When it comes to the operation of Han Dasi, Zhao Yingguang said, from the outside, Han dresses is buying clothes, but in fact, it is like a "data company" inside.

From clothing enterprises to "data companies", Zhao Yingguang said that when making this decision, several partners also had different opinions.

The road of pformation is not smooth. After two failures of development and the dissolution of project personnel, Zhao Yingguang continued to persist and invest, and finally succeeded third times.

Facts have proved that Zhao Yingguang's choice is correct.

Driven by data, through the internal hatching, joint venture and cooperation, and so on, Korean clothing house has developed into a dress.

Cluster covers women's clothing, men's wear, children's wear and outdoor products.

From non mainstream to mainstream

Bo classmate: from the eBay online store in 2002, and then to Taobao shop, now the Korean clothing house makes "Internet women's clothing first share", what is your greatest feeling along the way?

Zhao Yingguang: we have been selling things on eBay since 2002. For a long time, it is a marginalized market, that is, a non mainstream market.

When you went out to communicate with you, others heard you opened the shop on the Internet. It felt like a ticket, just like the feeling of a stall.

Now, there is no doubt that e-commerce has become the mainstream market, including the sellers of Taobao, and has been fighting with the mainstream brands.

When we first started, we knew that selling things on the Internet was a way to look at the development of the market from a channel.

But over the years, it has been discovered that it is not a simple change of channel. It is a revolution, or a data revolution.

From clothing enterprises to data companies

Reporter: do you mean that Han Du Yi house is also embracing data?

Zhao Yingguang: we are cut from clothing, but gradually, clothing enterprises must be more and more digitalized and more and more technicalized.

This is an inevitable trend for technology and data operation capability. This is a very big change.

Reporter: clothing enterprises in the eyes of ordinary people are still partial to tradition. It seems that they are far away from data. How do you think about it?

Zhao Yingguang: in 2011, our internal partners had a larger discussion.

Han Du Yi house is a clothing enterprise, but we have to make a new type of Internet business. What aspects should be differentiated from traditional enterprises?

Finally, there is a consensus that we should be differentiated in terms of data capabilities.

Reporter: This is a relatively big change. What are the challenges in the pformation?

Zhao Yingguang: first of all, it is difficult to recruit people.

Because when people hear that you are a clothes selling enterprise, you will find that IT can go to the clothing business. What will be the future? Especially in Ji'nan, people who engage in IT do not like to come.

Then there is continuous failure.

Data system development was officially launched in May 2011, and has been developing for two years in May 2013.

It was the 517 day long vacation. After the first on-line and on-line, the process did not speak. In a word, it failed.

At that time, there was not much preparation for failure, so the whole operation system was rotten and collapsed. It took two months to recover.

Then the team tackled the problem again. By 2013, the eleven seven days long vacation, the business system went on line again, crashed again, and failed in the two on-line.

Reporter: will your strategy be adjusted after the two failure?

Zhao Yingguang: after the two online failure, our partners discussed this question again. What should a clothing enterprise do? Is it necessary to engage in data and engage in IT, which is more difficult than we can imagine.

After the discussion, we found that if we don't become a technical clothing enterprise, we may not have a future in the future.

In 2014, the company came up with the largest budget, excavated people from IBM, put in a lot of budget, reorganized the team, and developed it again.

By October 1, 2015, the first official system was launched.

That time, because we paid special attention to it, we invested a lot and finally succeeded.

Wave student: what role does the data system have on Korean clothing house?

Zhao Yingguang: after the line was launched in October 1, 2015, Han Du Yi house entered the rapid development period of the self research system.

By 2016, most of our business systems were developed by ourselves.

By the year 2017, the system had played a huge role, mainly in two aspects:

First, for its brand, operational capability has been greatly improved.

In the past, goods often generated inventory, breakage and low efficiency. After systematization, our operation efficiency increased rapidly.

Second, we now have the possibility of making an open platform in the industry.

We have developed a full link and professional system based on garment industry.

This system is of great help to the other garment enterprises.

At the same time, we help Amoy brands and other traditional brands to achieve better data operation, and play a supporting role for our own business to become a two level ecosystem.

Data query is simple and convenient.

Interviewer: is data query convenient?

Zhao Yingguang: Our data are connected to the working software "nails" through open interfaces.

Nails provide us with good data visualization support.

Through the nail data report, we can understand the company's property and operation status.

The nail robot is very easy to use.

Every day, the robot pushes the operation of the enterprise to me. I want to see the data in it, which is very convenient.

Reporter: preparing for the double eleven this year, what new changes have taken place in the Korean community?

Zhao Yingguang: for our electricity supplier enterprises, double eleven every year is a big battle.

This year's double eleven, through the nail on the Tmall double eleven business operations headquarters, our core management can directly see the company's business data and trends, abnormal situations can make quick decisions.

Reporter: do all the employees of Han Du Yi house work with nails?

Zhao Yingguang: our company now has more than 2000 people. At the very beginning, we also sent messages on the job via mail, WeChat and QQ. But later we found that the information was disordered, and we were not synchronized, and the execution was poor.

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