Bosideng: "Smart" Fashion Experience Leads Brand Upgrade

In September 8th, the nineteenth Jiangsu International Fashion Festival was held.

The International Expo Center opened, and more than 400 domestic and foreign high quality brands, featured towns and industrial clusters attended the exhibition.

The group carries the brand name BOS DENG DENG, which is called "Bosideng multi product" and "light business fashion men's clothing" Bosteng men's new products. It is a new style of "brand Jiangsu and fashion Jiangsu" under the background of supply side reform under the background of supply side reform.

After the opening ceremony, Wu Zhenglong, deputy secretary of the Jiangsu provincial Party committee and governor of Hunan Province, visited Bosideng exhibition hall.

Gao Xiaodong, executive director and vice president of Bosideng group and general manager of Bosteng Menswear, reported to Mr. Wu on the new achievements of Bosideng in deepening the strategy of "three products" and promoting pformation and upgrading.

It is learned that Bosideng enterprise garment plate has an annual revenue of more than ten billion yuan, and plans to build the development goal of "100 billion level" enterprise groups with three five year plans. Wu is very pleased that he encouraged Bosideng to seize the new opportunities of domestic market consumption upgrading and the "going out" development of Chinese enterprises, learn from the advanced experience of international excellent brands, make strong brands and make fine products, and develop Bosideng to contribute to the pformation and upgrading of Jiangsu's garment industry.

In the Boston exhibition hall, the brightly lit store design, the multi coloring quality life dress matching, the fashion city design and the intimate functional technology complement each other, but from the fabric to the intimate quality details of the garment presentation, perfect expression of BOS DENG unique fashion beauty and personality quality, bring people a refreshing and comfortable experience.

The bostenden Menswear, which is on the same stage, shows the series products of "simplicity, fashion, high quality and high quality" through the four series of "exquisite business, fashion business, urban light sports and urban life", showing the exact echo of the potential demand of customers and the interaction between technology and fashion, such as light and dynamic knitted elastic suits, outdoor elements, breathable waterproof jackets, high end polyester fibers, moisture absorption, sweat perspiration, quick drying T-shirts, and 100 high count fabric shirts and so on.

With the upgrading of consumption concept and the intensification of industry competition, people are no longer satisfied with buying only one product, but are pursuing and recognizing the life philosophy advocated by this brand.

In the past 40 years, Bosideng was well versed in the way of industrial ecological change. In 2017, he clearly defined "warmth, taste and intimate" as the core value of the brand, and advocated a life style with taste and temperature.

At the same time, the five brands of brand, commodity, communication, channel and terminal promote the gradual landing of new brand positioning, convey fashionable beauty and simple and confident brand personality, and create a warm life experience.

In the process of escalation of consumption and brand pformation, traditional stores have been unable to meet the requirements of consumers' personalization, providing consumers with more categories of consumer choices and selling multi lifestyle stores with consumer lifestyles has gradually become the new favorite of consumers.

Bosideng follows the pace of market pformation and consumer demand upgrading, and brand new four seasons, all categories of urban lifestyle apparel brand BOS DENG, which combines fashion, comfort and function to provide daily wear solutions for urban residents.

BOS? DENG metamorphosis in Bosideng's superior feather and down products, and not only down the feather, but also provide consumers with many choices in the trend and taste. Reasonable prices match fashionable styles to meet the one-stop shopping needs of contemporary urbanites and enjoy the city's fashion rhythm.

At the same time, well designed and renovated shops provide urban people with leisure function shopping scenes. Lazy people sofa, home accessories, VIP leisure area and so on are exquisite and casual, allowing customers to feel more humane care, and successfully create an artistic space that integrates fashion, life and retail.

Bosideng men's clothing, relying on Bosteng group's abundant resources and strength, through the international brand packaging and operation practices, comprehensively enhance product quality and brand image.

While maintaining the image sense of synchronism with the modern trend, we should boldly apply fashionable colors, new styles and fresh design concepts and elements to the design of clothing, and excavate the desire for youth hidden in people's hearts.

Bosideng men's clothing has set up a "pull replenishment" system to respond effectively to the actual needs of customers, to achieve effective supply and reduce inventory, and to implement a "joint venture" mode that is convenient for unified image, unified management, convenient for brands to hit the market and react quickly, to realize risk sharing and profit sharing with partners, and to implement a sales operation amoeba mode with clear objectives and highly pparent and quantified power, so as to enable employees and enterprises to become "spiritual community, fate community, target community and interest community", so as to achieve an increase in performance and profits.

Gao Xiaodong believes that the upgrading of consumption in the field of clothing is by no means a mere price increase, but a brand upgrading, quality upgrading and variety upgrading, so that consumers can truly taste the texture of fashion life.

He said that promoting the construction of the "three products strategy" is the key to the deepening of the supply side reform of Jiangsu clothing. User demand is the fundamental driving force for brand upgrading and business innovation. It is precisely because of this understanding that Bosideng has always maintained a persistent pursuit of quality of life and a sensitive response to market changes, insisting on meeting the needs of consumers and internal and external customers, constantly innovating the business mode, organization mode and management mode, consolidating the core competitiveness and creating a national brand with the spirit of the times and fashion quality.

As a rare enterprise with "national brand" temperament in the field of clothing, Bosideng is adhering to the brand's original intention, with the help of the "time belt", "made in China 2025" and "Internet +" era dividend, focusing on innovation driven, channel upgrading and value realization, layout strategic pformation and industrial chain synergy, continuously leading and creating new market consumption demand, achieving brand upgrading and value remodeling.

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