New Trend Of Entity Retailer Transformation: Integration Of Technology And Offline Layout

According to the understanding of the world clothing and shoe net, at the 2017 annual Shanghai International Business Annual Conference, the trend of major retailers' pformation is technology integration and offline layout.

A few days ago, Alibaba's box store had accelerated the layout of the store, reflecting the fact that

Trend.

Since the beginning of this year, the rebound signal of physical retail has begun to appear.

Jiang Yong, vice president of Limited by Share Ltd, Suning cloud group, revealed that Suning sales increased rapidly, especially in the "8. 18" promotion Festival, the number of online orders increased by 263%, the retail sales grew by 107% below the line, and the distribution rate reached 96.5% on the same day, which all set the highest sales data of Suning.

With the layout of the new line, Suning will enter the outbreak stage of entity stores.

Wang Zhibin, executive vice president of Wanda business management group, disclosed that Wanda is working with MAPIC (international retail real estate World Summit), and MAPIC is the largest commercial real estate exhibition activity in the world.

It has a large number of global first-line brand resources, many have not yet entered China.

Such as Beckham, Yang Mi's favorite leather pants brand CALZEDONA, Korea's "Heaven ladder" CAFFE PASCUCCI, the 100 year old sandwich Lina sparis to go to Paris, the ultimate experience of the Italian restaurant Vapiano, the collection of the world's best food, the British Gourmet Shop PRET A MANGER, the bear child crazy toy brand store THE TOY TOY, etc.

There is a new trend in retailer pformation. More and more Internet companies begin to extend their business to offline when entities are gradually adapting to the Internet.

Such as Suning launched "smart retail"; millet technology to explore "

"Using electricity supplier experience and technology to do offline retail, and strive to achieve the same price as offline business," IBM Watson and cloud platform use artificial intelligence and cloud computing to optimize the consumer experience and change the retailer's marketing methods.

Smart retailing has recently been highly regarded as its scene service, intelligent service and personalized service.

The scene is no longer limited to the pformation of physical store scenes and life scenes, such as Suning's "Scene" integration line, and the use of PC, POS, TV and mobile terminals, combined with data cloud, financial cloud and logistics cloud, so that consumers are not restricted by time and place shopping.

Essential, from shopping center's ERP, POS, CRM system, to intelligent parking, smart dining, shows that business management system is the key to enhance the efficiency of entity business operation.

Oracle provides a complete SaaS cloud solution for business operations at the Shanghai International Business Annual Conference.

IBM brings artificial intelligence and block chain.

Wan Dian palm provides chain store supervision tour, passenger flow optimization, remote collaboration, process management, face recognition and so on.

In addition to improving operational efficiency, science and technology service entity business is more important to provide consumers with the ultimate experience.

For example, ETCP, the intelligent parking service provider, will showcase four smart parking experience, intelligent business circle cooperation, intelligent parking space operation and parking big data.

The cargo planet provides unmanned convenience store consumer service for physical terminals.

"Face and face" adds entertainment and game marketing experience to consumers in the physical scene.

In addition, catering, movies, hotels, shopping and other scenarios of commercial solutions, as well as WiFi, Beacon, cloud ERP and other new technologies are also emerging.

These technology solutions will greatly enhance the operational efficiency and service experience of the entity business.

More interesting reports, please pay attention to the world clothing shoes and hats net.