Emerging Market Growth, Fujian Shoes And Clothing Brand Strength To Expand Overseas Market

In recent years, Shishi has further intensified its efforts to expand its international market. The export countries and regions have increased from 120 to 3 years ago, and clothing has become the largest export country and region in Quanzhou's manufacturing industry.

It is just a microcosm of Quanzhou's footwear industry stepping up its march overseas.

By participating in overseas exhibitions and sponsoring overseas large-scale activities, the brand of shoes and clothing in Quanzhou has further accelerated the pace of internationalization in recent years. While stabilizing the domestic market, it continuously enhances the influence of "Quanzhou manufacturing".

Fujian style clothing accelerate the "sea"

Sihai Xin Textile Co., Ltd. is a company that has been engaged in textile and garment export for many years.

Influenced by the fluctuation of international market, the export of enterprises has been very mild in the past few years, and the original market has been shrinking.

"We must go out to the market and find business opportunities."

Mr. Lin, the head of the enterprise, said that since the second half of 2015, the company has gone abroad and focused on developing the blank market and emerging markets. The effect is very significant.

In 2016, the export volume of the company increased by 35% over the previous year, of which the emerging market grew by more than 70%.

Similar to Sihai Xin company, there are Shishi Chun Bo clothing company.

In the past, the market was mainly in developed countries such as Europe and the United States. Since last year, the company has turned its attention to emerging markets such as South America and Asia, and has adjusted product categories accordingly.

"After going out, it is found that Chinese products are quite competitive, and business people never return empty handed."

Su Suyun, head of the company.

It is understood that since last year, the industry organizations of the Shishi government and the spinning and weaving industry have further intensified their overseas promotion efforts through international procurement groups, International Apparel Association and e-commerce platform.

In the first half of this year alone, Shishi organized 40 foreign trade enterprises to Mexico, the United States, Egypt, Sri Lanka, Malaysia, Indonesia, Belgium, Vietnam, Thailand, Poland, Brazil and other places, participated in 13 textile, food, auto parts and other environmental exhibition, and further enhanced the influence of Shishi brand.

In the export structure of Shishi clothing city, the export sales share of the emerging markets such as the Middle East, Russia and Southeast Asia has reached nearly 50%, up 15 percentage points from the previous year.

Shishi enterprises have developed successively in recent years.

A number of new products and high-end products are well received by the international market.

At the same time, the export price of clothing less than 100 yuan from 3 years ago to 65% of the current 40%, the proportion of high-end clothing exports also increased from 3 less than 20% years ago to 40%.

Up to now, the Madrid international registered trademark has reached 106 pieces, breaking through 100 marks for the first time.

Sports brand keeps increasing overseas market

Shishi is only a microcosm of Quanzhou's shoe and clothing industry stepping up its efforts to open up overseas markets.

Looking at the whole of Quanzhou, intensifying "going to sea" and displaying the charm of "made in Quanzhou" on a larger international stage has become a conscious action of enterprises. For example, many sports brands are also pushing forward the internationalization process.

It is understood that through recent years' efforts, the international market layout of 361 degree has been covered by Brazil, the United States, the United Kingdom, Germany, France, Austria and Switzerland under the auspices of sponsoring intercontinental and international major events.

In 2016, sales of overseas business increased to 361 yuan at 80 million 700 thousand yuan, up 80.54% from 44 million 700 thousand in 2015.

361 degrees indicates that international business will become an important source of group turnover in the next three to five years.

PEAK, which aims to create an international brand, has registered trademarks in more than 160 countries and regions worldwide, with more than 200 overseas sales outlets, and its products are exported to more than 80 countries and regions.

In recent years, XTEP has also begun to expand its markets in Southeast Asia and the Middle East, such as Vietnam, Burma and Dubai.

And the important way for Anta to expand overseas is to acquire overseas brands.

In recent years, through mergers and acquisitions and many other ways, Anta has developed from single brand sporting goods company to multi Brand Company.

In 2009, Anta acquired Italy brand FILA. In 2016, it joined the Japanese brand Descente to set up a joint venture in China. Not long ago, Anta announced the acquisition of Korean brand Kolon Sport and set up a joint venture company.

These brands have opened up a more high-end customer base for Anta. "Anta has become China's largest sporting goods company. Our goal in the future is to become a world-class sporting goods company. This goal is very important to our globalization."

Ding Shizhong, chairman of Anta's board of directors, said.

Industry experts pointed out that looking at the whole country, textile shoes and clothing basically good and export recovery has become an industry consensus.

Statistics show that from 2017 to May, the total export volume of Chinese textile and clothing increased by 2.12% over the same period last year, reaching 99 billion 880 million US dollars, and the number of garment exports was 11 billion 703 million, an increase of 2.28% over the same period last year, and achieved a good export trend for three consecutive months. 1.

The industry has told reporters that in the first half of 2017, the global economy recovered moderately, and China's economic operation remained at a reasonable level, and the trend toward stability was obvious. The textile and footwear industry continued to grow, maintaining a good traditional competitive advantage, and the footwear and footwear industry was on the rise. Sports brand, high-end clothing for men and women, sportswear and children's wear performed better.

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