The Launch Of Tmall'S New Retail Version Of IKEA Will Officially Arrive In Hangzhou On September 22Nd.

Recently, a number of media reported that a family called "HomeTimes era".

The home intelligent Experience Hall will land in Hangzhou.

According to the news, this concept store covers furniture, household accessories and 3C digital products. Each store according to different customers' consumption preferences, selects and matches the characteristics of stores according to Tmall's big data to select data.

In September 11th, Han Cao, director of retail plus of Alibaba retail department, confirmed the news. He said that "Hometimes era" is a new benchmark for Tmall big data and intelligent hardware empowerment line retailers.

The "Hometimes family era" project, which is located in the "new retail IKEA", will be launched on September 22nd in West Lake, Hangzhou, and the cloud retail division will provide the retail + system support to the store.

According to Han Cao, the store is a home.

The collection store has an area of nearly 500 square meters, and its business scope covers furniture, household accessories and 3C digital products. It is large to large furniture, stereo speakers, small to beauty apparatus, kitchen utensils, stores according to different customers' consumption preferences, and through Tmall's big data selection, it recommends matching the characteristics of stores to make data selected products.

When stores become more intelligent, like unmanned supermarkets, consumers can easily shop in the "HomeTimes home era" without cash.

After entering the store, all commodity prices are real-time synchronized with online prices using electronic price tags. The online price offline stores automatically change their prices, synchronize the best price to customers in real time, scan the two-dimensional code on the electronic price tag, and then jump to the online shop, and finish online shopping in a few seconds.

If consumers want to see their home scenes like French, American and modern style, they can also experience buying in the virtual model rooms of the large screen of the store.

According to the introduction, there are currently 5 sample rooms, and dozens of furniture combinations are available, including the living room and bedroom, and so on. You can choose the sofa, cupboard, curtain and so on, click on the free replacement, mix and match.

In addition, it is understood that big data analysis is the secret weapon of the smart store, and the products in the store will also be based on the data of West Lake Yintai peripheral customers, which is based on the changing needs of the surrounding customers.

"In fact, just when the consumer enters the shop, the shop passenger flow analysis system will carry on the statistical analysis and the user data collection to the passenger flow. After consuming in the store, the big data can also carry on the analysis and the operation to the consumer behavior of the member user, in the week, the consumer can also receive the accurate new product push of the brand, enhance the repeat purchase rate.

From the beginning of the family era project, we have both the online and offline genes, and this is the key to new retail.

Not only will the cable store be sold at home time, but the offline stores will be equipped with large screens and VR.

According to the plan, the new retail home life selection store will open the first experience store in Yintai, West Lake, and will open 3 stores by the end of 2017. In 2018, there will be 15 stores of the same type and 1000 categories.

Data show that in 2016, the scale of the domestic household industry has reached 5 trillion yuan, and the sales volume of the Internet platform in the home industry is only 100 billion yuan, so the new retail mode and

The combination is bound to explode a huge market.

Prior to this, Ali and Yintai jointly created the life selection collection, the first new retail home project, which opened at the Yintai general store in Hangzhou at the end of last year.

A total area of 1200 square meters, with multiple customer experience experience areas, online and offline brand fans interaction has brought 7 into sales.

In order to enhance the efficiency of commercial operation, in order to enable consumers to enjoy more intelligent shopping experience, Han Cao said that Ali's retail plus system will fully realize the data link of B2B2C links, combined with Tmall big data capability, and bring more solutions to smart brands and smart stores integration for more brands.

It can be said that under the new retail mode, Tmall has pioneered a new path in the home industry, that is, consumer centered, user experience oriented, online and offline linkage, and customized home lifestyle to the trend terminal.

Data show that by the end of April 2017, when consumers shop online to buy goods at home, Tmall app scan code commodity two-dimensional code, real-time parity, understanding online sales, consumer reviews, etc., has more than 6 stores offline stores can be realized, covering to Sophia, B&Q, Shang pin home distribution and other 500 brands.

Ying Jing, President of Tmall electrical appliances, said at the TES summit that in 2017 it would be upgraded to 800 brands and 10 stores.

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