New Retail Era Entity Business Recovery Wanda To Create A New Form

According to the world's clothing and shoes net, ~9 August 30th 1, the 2017 Shanghai international business annual meeting was held successfully at the National Exhibition Center.

The theme of this annual meeting is "building new platforms and serving new businesses". It aims to create a one-stop entity business docking open platform covering business projects, branding, technology companies, industrial chain service providers, agents and other industrial chain enterprises, bringing business enterprises and business models a comprehensive innovation and creating a new business ecosystem.

Transformation and upgrading.

Physical business is reviving.

In recent years, the tide of "Internet +" has swept all walks of life in society, and the impact of physical commerce is particularly obvious.

However, since 2016, there has been a revival of real business.

According to Nielsen's "2017 China new retail White Paper", in 2016, although online sales accelerated the growth of the total fast selling market by nearly 29%, the sales volume of offline sales still accounted for 74% of the national sales of fast moving products.

Online shopping is gradually reducing the impact on real business, and online retailing is more actively embracing offline entities.

At the 2017 Shanghai international business annual meeting, Fang Gang, vice president of the China Economic Restructuring Research Association, pointed out that the characteristics of China's consumption growth at this stage are, first of all, that the material consumption of the Chinese people is far from being satisfied, while the service consumption begins to grow.

He said: "do not belittle China's real economy, physical products consumption, in the long run, this is the foundation, from now on, this is also the fastest growing industry direction."

Followed by traditional consumption and new consumption.

For the market of developing countries, there is another point that can not be ignored is that the high-end market and the low-end market go hand in hand, and the two can do everything.

Last but not least, China's retirement spending is just beginning.

Fang Gang said: "the pace of migration of China's population from rural areas to cities and towns, from small and medium-sized cities to large cities has not slowed down. China's savings rate has dropped to below 50%, and in recent years, people's awareness of consumer credit has been enhanced, which is good for consumption upgrading."

On the other hand, while natural consumption is growing naturally, more and more technology Internet companies are beginning to extend their business to the bottom line.

Traditional entity commerce and Internet technology, online and offline boundaries gradually blurred, integration has become an inevitable trend.

Lei Jun, founder of Xiaomi technology, mentioned in the annual meeting that the reason why millet changed from electricity supplier to new retail business is because it has strong advantages as well as its shortcomings.

For example, it is not easy to display products that users need to experience, can not satisfy users' consumption needs for the first time, and 90% of consumers do not buy things online.

Lei Jun said: "after this confusion, we are thinking about a question. Can we use the Internet to think and use the technology of the electricity supplier to do the new retail online and offline? Why can our retail business be done online only, and can not be done online with the same efficiency?" so millet began to pilot Millet's home.

In the 1-8 month of this year, the average monthly income of Xiaomi's single store is 5 million 190 thousand yuan, and its Ping efficiency is 270 thousand yuan, second only to apple.

The success of Xiaomi's home mode also shows that the integration of Internet and real business has become a new trend of Commerce.

The innovation and development of physical retail can not be separated from the coordinated development and integration of entity business projects, consumer brands, technology companies, and industrial chain service providers.

All along, building an open platform is a patent for the Internet and technology giants.

The opening and cooperation of entity business is often not systematic and systematic.

The Shanghai international business annual conference broke this practice for the first time, and established the mechanism of entity commerce retail opening, cooperation and integration development. It aims to create a one-stop docking of entity commerce, online and offline technology integration, and business for Chinese entities.

Output pformation and upgrading of the open platform for system solutions.

At this annual meeting, Wanda business management group, as exhibitors, brought nearly 300 Wanda Plaza, contributed a lot of business resources and abundant business opportunities.

As the largest business management company in the world, Wanda business management covers all Wanda Plaza and Wanda city projects, creating a world record of 11 years of shops occupancy rate and rent collection rate of over 99%.

Over the past 16 years, Wanda has been focusing on business development management, and has gathered more than 10000 cooperative enterprises with its strong industrial chain brand incubation capability and light asset management and operation capability.

In the past year, Wanda business management group has taken a new step.

As of August 31, 2017, Wanda Plaza has opened 212 nationwide and has an area of 33 million square meters.

According to statistics, in September 2016 ~2017 August, Wanda realized the successful opening of 60 commercial projects, and Wanda Plaza has entered 16 provinces and 34 new cities.

The open platform for win-win cooperation between merchants and brands has always been the direction of Wanda's business management, and Wanda's speed can not be separated from the efforts of the more than 13000 cooperation brands.

Over the past twelve months, a total of more than 7000 new cooperative brand partners have opened more than 9900 shops, and more than 6000 have added more than 14000 new cooperative brands.

Wanda Commercial platform has also brought considerable growth in scale for cooperative brands.

Jiang Yong, vice president of Limited by Share Ltd, Suning cloud group, said that the average sales rate of 76 sunning Wanda Square stores in the first half of 2017 has been close to 200%, with a total sales of over 1 billion and a 50 million break in single store sales.

Zhang Jianhui, general manager of Xiaomi's home, said that the cooperation between Xiaomi's home and Wanda has now reached 42 stores, with sales exceeding 500 million.

According to statistics, in the past twelve months, the performance of food brand cooperation with Wanda has increased by 1%, the performance of clothing brands has increased by 5%, and the growth of children's and life's boutique brands has reached 10% and 11% respectively.

According to statistics, in 2016, the total sales volume of Wanda Commercial Platform exceeded 150 billion yuan, and will continue to grow in 2017. It is estimated that by 2020, the sales volume of Wanda Commercial platform will exceed 400 billion yuan, leading the entity business consumption platform.

In the new business ecosystem, both business and brand need to get more business information and resources, constantly changing business models and improving efficiency to adapt to the rapid development of the market.

The value of business platform in the new business ecosystem has been demonstrated to the greatest extent.

Wanda business management group will continue the platform idea of "Wanda set up, business singing opera", to provide intelligent products and solutions for enterprises, realize resource sharing, bring about a comprehensive innovation of business mode and management mode, create a new business ecosystem, promote the pformation and upgrading of real business, and build a new platform together with businesses to create new business.

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