The World'S Second Fastest Fashion Brands Are Weak In The UK.

According to the world clothing and shoe net, the world's second largest clothing retailer, H&M Hennes & Mauritz AB (HM-B.ST), Hayne and Maurice group, submitted its last year's financial data to the British company management office this week, showing that the second fast fashion brands in the world are showing signs of weakness in the UK.

H&M UK revenue performance:

As of the 2016 fiscal year of November 30th, H&M, UK, was 1 billion 40 million pounds, a 3% decline compared with 1 billion 10 million in fiscal 2015. According to the monetary unit reported by the group, the British sale of SEK 15 billion 58 million was 5.9% lower than the 16 billion 1 million Swedish kronor in the 2015 fiscal year, mainly due to the continued depreciation of the pound after the referendum.

H&M UK VS Global:

However, the 3% increase in local currency sales is not matched by H&M in 2016 fiscal year. British market The net sales increased from 17 stores to 281 stores, and the number of stores increased by 6.4%. The same performance was achieved in the group's 2016 fiscal year. In the 2016 fiscal year, the Hayne Maurice Group recorded a sales growth of 6.2% to 222 billion 865 million kronor, an increase of 7% in fixed exchange rates, and a 192 billion 267 million increase in the value added tax of 192 billion 267 million kronor, representing an increase of 6.3% over the 180 billion 861 million Krona in the 2015 fiscal year.

Due to the poor income performance of the group, the H&M UK market share fell from 7.6% to 6.8% in fiscal year 2016, but it still maintained the third largest market in the company. While the sales performance was lost to the group, the profit performance was also depressed. In the 2016 fiscal year, the profit of H&M in the UK market fell from 50 million 430 thousand pounds to 50 million 380 thousand in the UK market, but the performance was better than the group overall performance. In the 2016 fiscal year, the overall post tax profits of Hayne and Maurice group fell by 11.8% to 24 billion 39 million Swedish grams.

In the 2016 fiscal year, H&M's gross margin in the UK market improved by 60 basis points to 49%, but far exceeded that in the UK. group Overall gross margin of 55.2%, however, due to intensified competition, inventory clearance promotions led to the group's gross profit margin plunged by 180 basis points in the 2016 fiscal year.

H&M group's latest performance:

The current fiscal year revenue is expected to grow by 10-15%, but the company has not been able to meet its target in the 7 months of the fiscal year so far. In the middle of July, it released the June results. The group terminated the monthly data disclosure and was criticized by analysts as "guilty". Although the CEO Karl-Johan Persson said that due to the calendar and weather effects, the month's time is far from enough to assess the development of sales, the sales data may be misleading, resulting in a severe impact. After discussing with the large institutional investors, the group decided to cancel the sales monthly report, only to issue Quarterly sales data, and to announce the quarterly earnings and detailed business development in the short term. At the end of January, when the annual results were released, Hayne and Maurice made bold statements.

The Hayne Maurice group has released its monthly sales data for more than 10 years, but it has stopped updating its sales performance since 2014. A fund manager said today that this reflects the weakness of the group. Sales situation They have lost confidence in themselves and the market.

At present, among the four fast fashion groups, only the Uniqlo UNIQLO of Japan's fast selling group has continuously updated the same store sales and sales data, but the data is limited to the Japanese market, and the data on the Chinese market are not mentioned.

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