Lemaire: How Is Fashion Not Superficial?

There are two seemingly different companies on the resume of Christophe Lemaire:

and

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According to the world clothing and shoe net, Lemaire is the creative director of Hermes's costume in 2010-2014 years. In 2015, he left Hermes and focused on his own brand Lemaire, Sarah-Linh Tran. He joined UNIQLO in 2016 and became the artistic director of her Paris R&D center, and also responsible for the U series of UNIQLO.

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Hermes's ultimate pursuit of technology and quality, UNIQLO's ultimate pursuit of basic funds, and Lemaire's anti tide Puritan minimalism are connected by Christophe Lemaire's coloring and aesthetic design.

The fashion attitude advocated by Christophe Lemaire is to build your wardrobe instead of changing your wardrobe according to the fashion every season.

Although Lemaire follows the fashion distribution of the two quarter of each year, he thinks it is ridiculous to replace wardrobe every six months. Only when people do not know who they are, will they blindly chase fashion.

"I think fashion people know themselves and their bodies, know how to wear them, know what suits them, and know what makes them feel confident.

These things don't change every six months, "Lemaire said.

Christophe Lemaire

2018 in spring and summer, Lemaire made two shows in men's wear and women's wear. GQ took the interview with Christophe Lemaire. We selected some interview contents to learn about Lemaire's fashion attitude and how fashion is not superficial.

You can see the original text here.

"I like things that are stable and reliable."

I try to improve every season and find something stable.

I like color, I like flow, I like to use some sense of humor in some things. I don't like artificial fashion, steady, reliable and fixed things attract me more.

Compared to other brands, cloth accounts for a large proportion of the cost of Lemaire.

We will not compromise on this, because we want something that can last for a long time, which can last for several years in your wardrobe.

Lemaire 2018SS women's wear

Attracted by the nobility of the elderly in the Belleville neighborhood.

Belleville (a block in Paris) is a very interesting place. You will see the mixture of Chinese hotels and Maghreb hotels and shops. You will see that Chinese elderly people and Arabs are dressed very well.

They will mix some colors together, not very fashionable Mashup, but there are some sharp edges, but I like them very much.

So you can see this in Lemaire. There are some references to music and some Asian elements.

Belleville these bold old men are attracted to me by their nobility and resistance to the trend.

I think this is a very important quality in the information overload media environment. Nowadays people are facing a kind of pressure. It seems that if you want to be cool, there is only one way. If you don't follow the trend, it is not cool.

I think this is a disaster. Now it is a very important quality to know who you are and not to be influenced by the trend.

What I want is this noble.

We provide this kind of clothes that make people feel noble or stable.

I think fashion has another dimension. It is not only a superficial image that you want to project on others, but rather a feeling that these clothes bring to you. When you put on your good clothes, you will feel a little stronger.

Lemaire 2018SS Menswear

Self pleasing, rather than cater to the image imposed on you by the system.

Fashion is not a superficial thing, it is your most superficial self mapping, it is a language, is your relationship with yourself, sometimes very deep.

You have to understand yourself, get along with yourself, and you can be weird if you want.

It is not necessarily serious, but you must be comfortable with yourself.

That's why you have to resist the image of the system trying to impose on people.

Lemaire 2018SS women's wear

Honesty is the most important thing in making clothes and making music. People can feel this.

Personally, I like and respect some bands because I find honesty in their music.

I didn't feel fooled.

R&B there is nothing wrong with it, but the problem with R&B and pop is that it sometimes makes you feel cheated and you can feel the routines in it.

That's why my favorite band wasn't very successful at that time.

For example, Suicide and Velvet Underground.

Brian Eno has said that only 1000 people buy their (Velvet Underground) records, but everyone wants to set up their own band.

The result is that it becomes a music that will never fade.

The same is true when we are doing business. Finally, I want to sell clothes and wear them on people.

Fashion is not art, it is more complicated than art.

You need to be pure, honest and respectful to every customer, rather than cheating them in terms of quality.

People can recognize what is good and what is deceiving them.

Lemaire 2018SS Menswear

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