Fashion Circle Is Now Popular Logo Balenciaga To Replace The New Logo

Except for creative director.

Circle is now popular to convert Logo to uppercase letters.

According to the world clothing shoes and hats net, Balenciaga official Instagram account yesterday released a gray bottom written "BALENCIAGA" picture, and the text "BALENCIAGA new Logo officially launched."

It is reported that the new Logo is inspired by traffic signs, and creative director Demna Gvasalia said that compared with the original version, the font of the new Logo appeared to be more slender, and it also narrowed the distance between the fonts, making the overall feeling more consistent.

The image of the present.

The new Logo will be released on Sunday with the spring and summer series of Balenciaga2018.

The article received nearly 60 thousand points of praise.

However, some consumers are not buying the Logo changes.

In the comment on the official Instagram account of the brand official, some consumers do not understand the brand action and think that the original Logo is more attractive.

There are people in the industry who believe that the products of the original Logo of the Paris family include high priced leather shopping bags.

Products like T-shirts and handbags will usher in a new rush.

Now, it has been two years since Demna Gvasalia took over Alexander Wang as the creative director of Balenciaga. During the two years, Demna Gvasalia subverted the image of Balenciaga originally in the eyes of consumers, and created countless explosions.

Even Street photographers said earlier that they were least willing to wear the fashionable products of Paris family in fashion week because too many people wore them.

Some analysts have pointed out that the new Logo may mean that Demna Gvasalia is brewing new changes.

Analysis means that products with original Logo will become out of print.

Balenciaga's former CEO and chief executive, Isabelle Guichot, revealed in an exclusive interview that when selecting a new creative director, he had the vision of a talented designer with vision and reorganization capability.

Facts have proved that the addition of Demna Gvasalia did create a new Balenciaga which is completely different from Alexander Wang and earlier Nicolas Ghesqui re in terms of its term of office. He has a strong ability to control brand attitude, product profile and volume.

In addition to the creative part, Balenciaga is also making more adjustments and restructuring in management.

This month, Balenciaga recently appointed Vira Capeci as president of North America, and is stepping up its expansion in the North American market.

She will supervise and manage the strategic development of the brand in North America and report to Balenciaga CEO C dric Charbit.

Vira Capeci has served as president of the US area for 9 years in Celine and has worked in Givenchy.

Whether from design, management and sales level, there are signs that Balenciaga is working hard.

At present, in the other luxury brands of Kai Yun group, besides Gucci, Saint Laurent and Bottega Veneta, Balenciaga is the largest brand of sales, accounting for about 20% of the sales volume. Analysts expect that Balenciaga's current sales volume is about $500 million, which is the potential brand to enter the 1 billion dollar club.

In recent years, as the brand continues to get a lot of exposure in social media, there is still great market potential. The main mission of the new CEO C dric Charbit after taking office is to accelerate the globalization of Balenciaga brand.

It is noteworthy that the new Logo of Balenciaga and the new creative director of Calvin Klein Raf Simons have just changed their brand Logo when they took office.

There is an analysis that the brand Logo has changed capitals or become a new trend.

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In February of last year, Raf Simons, who became the new creative director of Calvin Klein in August of last year, released its brand new Logo in advance on the Instagram account before its first series of releases. In just 24 hours, the Raf got the praise.

The new Logo is designed by Raf Simons partners and the famous graphic designer Peter Saville. The most obvious change is that all the letters in the logo of Calvin Klein are capitalized, and the font and spacing are also adjusted. It appears concise and powerful, and embodies the clean and simple aesthetic sense of Raf Simons.

Calvin Klein comparison between old and new Logo

There are people in the industry who say that the new logo feels more luxurious and the Calvin Klein is determined to enter the high-end market.

Raf Simons resigned from Dior creative director at the end of 2015. In her term of office, Raf Simons led Dior to successfully pform its growth rate far beyond other competitive luxury brands.

The design of Demna Gvasalia has broken the inherent impression of high fashion and made people realize the necessity of wearing his design clothes in real life.

However, this change to Logo is not as subversive as it used to be.

A more disruptive brand should be the latest luxury brand Dior.

This week's 2018 spring and summer series was criticized again, and Zhao Liying, the Chinese brand ambassador announced on the eve of the announcement, has also raised public opinion. Many consumers say they can not accept the Dior's radical youth strategy.

In fact, the brand that is undergoing a completely younger brand is quietly changing the Logo that directly reflects the brand image.

Although no official announcement has been made about the change of brand Logo, after the Maria Grazia Chiuri took office, most of the public occasions, the advertisements and the design elements changed the original case name Dior to uppercase DIOR, which is the same as Balenciaga and Calvin Klein.

With the frequent replacement of creative directors in fashion industry, the new creative director has been placed under more pressure than ever before.

Most of the brands who replace the creative directors are facing the crisis of pformation. Therefore, after the new creative director takes office, a series of innovation measures follow.

The replacement of Logo is the most direct way to reflect change.

The general trend of upperdown Logo may be influenced by the tendency of younger consumers to become younger.

Although today's young people are somewhat less crazy about Logo, Logo is still an important way to express their attitude, and the capital Logo also means a more intense and clear attitude.

Another typical example is the revival of the current Saint Laurent creative director, Anthony Vaccarello, on YSL Logo.

In its debut show, people found the YSL Logo return, which was abandoned by former creative director Hedi Slimane, whose heels were designed as the shape of YSL, and also declared a tribute to the brand tradition.

When the former creative director Hedi Slimane rejoined the brand in 2012, the Saint Laurent's "Yves" was removed and the font design of the brand Logo became more daring and modern.

However, because of his big changes, he aroused the anger of loyal consumers, even the internal staff of the brand did not buy it. He was accused of destroying the visual identity of the brand and disgracing the brand heritage.

Although Hedi Slimane is the biggest hero to bring Saint Laurent back to life, it was eventually dismissed by the group last year.

Today's Saint Laurent is still in an awkward position, because although Anthony Vaccarello re emphasizes YSL Logo in accessories, the official Logo of brand in packaging and shops is still Saint Laurent.

In addition to luxury brands, sports brands such as Converse and Asics have also changed new Logo this year.

By comparing the old and new Logo, we can see that Converse not only retained the original Star element, but also enlarged it into an independent visual element, which aims to embody the essence of the brand and make the brand image more specific.

The left is Conv.

Asics is the first to replace the new Logo in ten years. The latest Logo is designed by the Canadian design team Bruce Mau Design studio.

According to Chris Braden, creative director of the studio, the new Logo retained the classic spiral Logo and blue tone of Asics, because it is the core element and the consistent logo of the brand. However, the main colors of Logo added bright pink, purple, green and yellow to enhance the interest of the brand image and will be used in the future product line.

With more and more brands changing Logo frequently, analysts are worried about this, because the rapid change of Logo may damage the stability of brand image.

The change of brand identity usually causes consumers to reflect very much in the early stage, because logo represents the location and image of a brand in the mind of consumers.

Once the logo changes, the original consumers of the brand need a long time to digest and accept.

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