When Did The Star Wardrobe Owe Employees?

"We are totally out of the question," a former wardrobe employee who owed a salary for a year showed to the media.

Many employees who left the star wardrobe said that they had no practical effect on arbitration for a year, such as arbitration and court enforcement.

According to the world clothing and shoe net, in September 27th, a former employee of a star wardrobe pulled the reporter to the employee debt collection group. The number of people inside the wardrobe was as high as more than 100. The group responsible person said that there were still some employees who were afraid to get paid, so the reason why they did not enter the group was afraid of their future career.

Positive assessment is likely to affect the next job. "

Since last June, the media have exposed women.

Electricity Star clothing closet capital chain tight, a large number of arrears of suppliers, staff salaries and social security break, resulting in D round of financing no access, let star wardrobe go bankrupt in a hubbub, a year ago, this matter is still fermented.

On the top of the story, the star wardrobe is asking for pay news. Reporters also contacted the brand merchants who cooperate with the star wardrobe. Most of them said that they stopped working with the wardrobe wardrobe for a year and a half. They started looking for different reasons not to fight money, but later they simply did not reply.

Star wardrobe has become the blacklist of many brands.

Businessmen even listed them as "old Lai".

The metime responsible person of the star wardrobe business has provided reporters with many arrears of arrears with their contacts.

Records show that since November 17, 2015, the whole year in 2016 has not received any money, and each communication with the responsible person is dragging on.

"Even during the financing period, the star wardrobe asked businessmen to cooperate with investors in the telephone interview, giving positive evaluation."

When the "pay" and "loan" have not been properly handled, the star wardrobe has lowered its valuation in order to achieve "D round" financing. In 2016, Lin Qinghua, the founder of the wardrobe, said that the valuation of the company was 5 hundred million lower than originally expected, but that is the case. The "D round" financing of the star wardrobe is still slow to arrive.

But this is the negative news constantly starting company, but has been outside the high-profile propaganda: walk to the line, do VR fitting room, threatened to open 1000 offline clothing store......

The starlight startups starlight wardrobe started well in August 2012, and is positioned as fashion APP.

Initially, its main function is to provide consumers with an online scenario to tell consumers how to match clothes and provide stars with the same money.

Two months on line, that is, to create a safe and innovative investment, two years later, vip.com B and C two rounds of investment, followed by the development of the wind, the founder of Lin Qinghua with his marketing talent, but also voted for the Oriental TV's very popular program - "goddess's new clothes."

After the program was broadcast, the star wardrobe attracted the participation of StarVC, a star investor Quan Ren, Li Bingbing, Huang Xiaoming, Zhang Ziyi and Huang Bo, and invested $1 million 800 thousand.

At the same time, valuations also rose, from $18 million 750 thousand in the B round to $150 million in the C+ round, and in less than a year, the value of the star wardrobe was eight times higher.

Details of specific financing are as follows:

The same as the shopping guide business, and beautiful, mogujie.com and so on backed by Taobao, earn the shopping guide commission business platform has been "blocked" the ending is different, the star wardrobe is in a panic, "low key" survival, did not touch Ali, also has not been warm and unyielding.

In 2012, when the shopping guide business platform was blocked by Ali, the star wardrobe also began its pformation road. In the process of shopping guide, it opened the cross-border e-commerce platform that was rapidly expanding at that time.

Through overseas direct mail, bonded warehouse stocking and foreign design of domestic production of the three major models, clothing products will be sold to domestic young consumers.

Previously disclosed roadshow data showed that as of 2015, the registered users of "star Wardrobe" had reached 71 million, approaching the scale of vip.com and mogujie.com's billion level users. In addition, the monthly GMV reached 300 million yuan, and the average passenger price was 300 yuan.

Why is it going down? Overnight success has left the star wardrobe in a frenzy.

But it didn't last long. In August 2015, shortly after the completion of the Pre-D round of financing by the star wardrobe, it was constantly revealed that the seller's margin was generally not refunded, and the news of the chain breaking of the chain of the four months, the delayed wages of employees, and the discontinuation of social security of the brand businesses were reported.

Reporters found through combing, starwear wardrobe this start-up company under the premise of insufficient hematopoietic function, for marketing and promotion investment is very large, this may be the biggest inducement of its capital chain hidden trouble.

Before, thanks to the perfect marketing, the star wardrobe has tasted the sweetness. Lin Qinghua has repeatedly declared that it will push the market with 5 hundred million.

Many TV entertainment programs, such as "goddess war clothes", "China and Korea fashion king" and "love supermodel", are mostly invested in tens of millions of investment.

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Crazy promotion seems to have failed to achieve the desired results.

Data show that the sales of star wardrobe in 2015 was 20~30 billion yuan, while 500 million of the marketing expenses accounted for 25%. This phenomenon has been pointed out by many people in the industry, excessive marketing of star wardrobe, overspending promotion has become the primary factor for the breakup of capital chain.

At the same time, in the fashion model of star wardrobe, a large amount of market cost has not brought about high conversion rate. Most of these users only look at the stars in the wardrobe, but do not buy them.

The reason is very simple, consumers see the stars wear good clothes, will buy the same money, not because the stars wear a certain clothes will buy.

Waterloo did not allow the founder to reflect after the excessive marketing. Even after getting 50 million of the Pre-D round of financing in August 2015, Lin Qinghua plans to take 2 hundred million in the next round.

However, since then, there has been no more "pick up man".

Above, the star wardrobe has pformed the cross-border electricity supplier from the shopping guide platform. Indeed, its self operated cross-border electricity supplier mode has become a powerful weapon to avoid Taobao's competition. However, the high cost of operation has become another big factor of its "bankruptcy".

As we all know, cross border e-commerce mode requires not only a large amount of money needed for star wardrobe, but also a lot of cost in cross border logistics.

"Taobao and Tmall provide a good opportunity for star wardrobe to do shopping guide.

However, by matching fashion elements to specific products by technology, the quality of the products found is not good.

So we began to choose products ourselves and try to do self employment.

Lin Qinghua told the media, "in this process, we found that many users do not want the fashion products in China, so they must choose more brands and have to expand abroad."

However, in 2016, the state promulgated a number of policies on cross-border electricity providers. The mode of delivery in the bonded area is less and less dominant, and the logistics chain to build the overseas warehouse needs a lot of input, which results in the stalemate of the cross border business of the star wardrobe.

At this time, the line has also become a star's Wardrobe "straw".

In July 2016, the star wardrobe opened its first offline clothing store in Xiamen. According to the data, Xiamen star wardrobe is a new company invested by the parent company Vientiane Xintian 20 million, while investing in millions of clothes and clothes and two new companies in Suqian star wardrobe.

This has become an important move for star wardrobe as an e-commerce platform to catch up with the new retail trend.

Lin Qinghua has repeatedly threatened that in the next three years, offline stores will open to 1000.

With the full spread of the shop under the star wardrobe line, a variety of high-tech functions will gradually appear in every shop, including 3D fitting, fashion matching data applied to offline fitting scene.

Excessive marketing, high cost of self employment, even the entry point of stars, did not make star wardrobe the only purchase channel, and its own profitability and many other factors.

On the other hand, it's hard to say whether it can become the core competitiveness of the star wardrobe, but it is bound to need a lot of money to run.

In the current situation, is the star wardrobe really no money to pay employees?

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