• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Esprit Emulate The Zara Mode To Save Itself?

    2017/9/29 10:54:00 246

    EspritE-CommerceBrand

    According to the world clothing shoes and hats net, recently,

    Esprit

    Holdings Ltd. Si Jie Global Holdings Limited released the annual report of 2016/2017, showing that the Group recorded a net profit of HK $67 million for the period ending June 30th, up 219% from a year earlier.

    Si Jie universal said that although the net profit was not large, the main reason for the improvement of the group's annual performance was the substantial improvement in its basic business. The ex dividend profit excluding the special items rose by HK $386 million. Under the prudent cash management system, the group had a net cash of HK $5 billion 220 million at the end of the fiscal year, and there was no debt. The remaining funds were enough to enable the group to invest in sales growth and further reorganization measures.

    The main reason for the improvement of group performance

    The financial report also showed that in the fiscal year 2016/2017, Si Jie closed the retail store area 19076 square meters, closed the shop 95 to 666, during the period 441 shops than the same store sales fell 5.2%.

    And group

    Online retailers

    The income reached HK $4 billion 32 million, accounting for 25.3%, only 2.9% year-on-year.

    Si Jie universal said that the group's fundamentals improved mainly because it accelerated the elimination of no profit area, that is, closing down the loss shops; commercial action was taken to protect gross margins, including the reduction of promotional efforts, the reduction in prices and the discount to wholesale partners; decisive reduction of recurrent costs and the acceleration of closing the loss shops, so that the group could achieve a cost reduction plan of HK $1 billion a year ahead of the original plan.

    Previously, in its third quarter earnings report, Si Jie global said: "the group has begun to look for opportunities to promote future growth, including opening new stores, launching new product lines, and borrowing Esprit in selected markets.

    brand

    We will launch promotional activities and explore the possibility of entering new markets in the 50th anniversary period of 2018.

    In view of this, the strategy has begun to bear fruit.

    The glory of the past is gone.

    Esprit used to be a fashionable brand that needed some economic ability to afford it. It firmly occupied the position of youth memory about fashion and was the first fashion name in China to have "middle class" meaning.

    However, the decline is fading.

    Esprit was founded in 1968 by Douglas Tompkins, founder of North Face in San Francisco.

    In 1972, Hongkong Esprit Far East Limited became the raw material purchasing agent of Esprit.

    In 1981, the first Esprit retail store was opened in Tongluowan, Hongkong.

    In 1993, Hongkong Esprit Far East Limited's Asia Pacific listed in Hongkong. After 4 years, it bought Esprit Europe Business and changed its name to Si Jie Global Holdings Limited.

    In the next ten years, Esprit maintained its growth momentum and reached its peak in 2008.

    On the one hand, it was affected by the financial crisis. On the other hand, the company's business problems were gradually exposed. In 2013, it recorded its first annual loss after listing, and then suffered losses for several consecutive years. It lost billions of Hong Kong dollars in a single year, resulting in a drop in share prices.

    Perennial discount, damaged brand image

    Since 2008, many of Esprit's clothing has started to go to special stores, not 50 percent off or 70 percent off, and there are discount sales promotions throughout the year.

    Consumers only buy basic brands during the discount period.

    At the beginning, a group of customers who had the most consumption power and consumption desire have been gradually away from this brand.

    Due to the decline in performance, Esprit almost disappeared in all levels of business circle, and retired to the two or three line business circle. However, no matter where, Esprit store area in the mall has been shrinking, moving from the crowd to the edge position.

    In addition, the display of Esprit stores is chaotic and immutable, and has been criticized for a long time.

    Slowly, Esprit became the product of many people's hearts, and the image was damaged.

    As of December 31, 2016, Esprit had only 698 direct outlets, 1/3 less than 6 years ago.

    Self rescue of Zara model

    The road of Esprit pformation is running fast fashion.

    In 2012, the company hired Ma Hao Si, a ZARA parent company Inditex, as CEO, and introduced three other executives with Inditex strategy, procurement and sales experience.

    In terms of product sales, it is not fully initiative. The most Esprit job is to design new products and open orders.

    Although it is still an order mode, it will increase to two times a year, and shorten the turnover period to a certain extent, but still can not fully control the entire production and sales process.

    Specifically, after the new product design is completed, the company often needs to go through the fabric purchase period for two or three months before making the production by the factories. During this period, the order meeting will be held, and the production will be adjusted according to the orders and orders of the branches and agents, and finally the distribution and replenishment stages will be reached.

    A batch of new products will take several months to complete from design to rack.

    After introducing the Zara mode, the delivery time was shortened from 9~11 months to 3~4 months, and about 7000 styles were launched in one year.

    Next, we will focus on brand younger, product upgrading, new generation channels, market size optimization and expansion, and cost reduction.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    H&M Betting On Digitalization For Global Expansion

    Enterprise information
    |
    2017/9/29 10:50:00
    224

    How Can Foot Locker Be A Leader In Sports?

    Enterprise information
    |
    2017/9/28 20:37:00
    69

    The Main Business Of The Pathfinder Continues To Deteriorate And The Sideline Industry Is Also Not Optimistic.

    Enterprise information
    |
    2017/9/28 20:32:00
    94

    How Does Adidas Counter Attack By "Exploding Money"?

    Enterprise information
    |
    2017/9/28 11:04:00
    63

    Best Stands For Pformation Of Textile Enterprises To Promote Differentiation

    Enterprise information
    |
    2017/9/27 14:58:00
    78
    Read the next article

    The New HEATTECH Of UNIQLO Is Expected To Break Through 1 Billion Pieces Of Seamless Sewing Technology.

    UNIQLO announced that HEATTECH sales are expected to exceed 1 billion during the year. It took 5 years from 300 million to 1 billion, and it seems that HEATTECH is selling faster, but UNIQLO is not optimistic.

    主站蜘蛛池模板: 欧美日韩亚洲国产精品| 8090在线观看免费观看| 美国式禁忌4桥矿超棒| 无码aⅴ精品一区二区三区| 国产乱码免费卡1卡二卡3卡四| 久久国产色AV免费观看| 青青草原亚洲视频| 日本丰满www色| 四虎国产成人永久精品免费| 中文天堂在线www| 精品久久人人妻人人做精品| 好男人视频社区精品免费| 偷自拍亚洲视频在线观看99| 99精品欧美一区二区三区综合在线 | 精品午夜福利在线观看| 性感的瑜伽教练| 你懂的在线播放| 97免费人妻无码视频| 欧美呜巴又大粗又长| 国产爆乳无码一区二区麻豆| 久久精品99久久香蕉国产| 蜜桃AV噜噜一区二区三区| 成人免费视频一区| 亚洲黄色片网站| 永久黄色免费网站| 日韩精品一区二区三区在线观看l| 国产强伦姧在线观看无码| 中文字幕精品视频在线| 类似爱情1未删减版视频| 在人间免费观看未删减| 亚洲三级黄色片| 邻居少妇张开腿让我爽了在线观看| 成年女人男人免费视频播放| 免费看美女部位隐私直播| 91麻豆最新在线人成免费观看| 欧美丰满白嫩bbwbbw| 成年女人a毛片免费视频| 假山后面的呻吟喘息h| 2021久久精品国产99国产精品| 污视频在线免费| 国产真实乱子伦精品视手机观看|