How Can Foot Locker Be A Leader In Sports?

According to the world clothing shoes and hats net,

Under the impact of the leading electricity supplier, many retailers have been facing the last "cold winter" in the past year, but after this wave of waves,

But they pushed themselves towards attractive price levels.

In the past ten years, the stock market of Foot Locker has experienced strong price increases, and its trading price has risen to as high as 78 US dollars in May 2017.

In June,

Announcing cooperation with Amazon has undoubtedly given Foot Locker and other sports retailers a head start.

Today, the share price of Foot Locker has fallen below $36.

But the 40 year old sports trend is still attractive and valuable to investors.

Foot Locker's "business classics"

As a leading retailer of sports footwear and clothing brand, Foot Locker has always focused on high-end sports shoes, and its product line also includes the major footwear brand.

It has 3363 stores in 23 countries in North America, Europe, Australia and New Zealand.

Nike is currently the most important brand in Foot Locker sales, accounting for 68% of last year's sales.

Foot Locker also recruited a large number of famous sports stars to attend promotional activities of some key products.

The brand effect of sports products is stronger than that of any other clothing brand.

A new brand wants to highlight the encirclement of the old bigwigs, which is more difficult.

However, Foot Locker does not choose to bow.

Sell products that have already become a climate brand, help customers pick out those scarce products and put them on shelves, and earn the difference between them, and they can also make a bull's business.

Product display space, decoration, salesman service, electronic platform display, advertising marketing service, providing sales data analysis, forecasting market preferences and so on are all Footlocker's "service" for major sports brands.

Its unique operation mode and long-term experience accumulation have also helped to achieve a win-win situation with other sports brands.

The intrinsic value of Foot Locker

To determine the value of stocks, let's look at the history of the company's free cash flow.

Free cash flow is important because it represents the company's ability to retain revenue and develop business.

Most importantly, it shows the principal return that may be reinvested into the business.

The following is a chart of free cash flow in Foot Locker over the past ten years.

It can be seen that the results of the past ten years are reasonable.

When considering the potential of the company's future free cash flow, a conservative estimate is adopted.

In order to construct this estimate, an average set of potential results can be averaged according to the corresponding probability.

It is assumed that the annual growth rate is 3%, the growth rate is 10%, the zero growth rate is 50%, and the worst case average annual growth rate is -7%, which is 40%.

Assuming that these growth rates and probabilities are accurate, at Foot Locker's current price of US $36, it can potentially generate 8.9% annual returns.

Foot Locker's killer

Considering that the net profit margin of the past 5 years is between 6-8%, it is obvious that Foot Locker must have several unique advantages to remain competitive in the future.

Quality / brand.

Foot Locker itself is a well-known and trustworthy brand, and the brand it sells is also very popular in the field of sports footwear and clothing: Nike, ADI, Jordan, Puma, Reebok, Andemar and so on.

Due to the long-term cooperation with these companies, Foot Locker's shelves are always some of the newest models.

With unique vision, it gives customers the opportunity to choose their favorite products in the same place and from thousands of sports products.

Pricing power.

Due to its large scale and good cooperation, Foot Locker maintains a delicate leverage with suppliers, enabling it to get special deals and provide competitive prices.

Financial strength.

Cash and short-term investments equals their total liabilities.

The current ratio is above 5, the quick ratio is 2, and the company's balance sheet is very strong.

With a high profit margin and a very strong free cash flow in history, the financial position is good.

Customer stickiness.

The extensiveness of Foot Locker enables it to provide customers with unique experience.

Although Amazon and other online sellers may be dangerous competitors for low-end products, high-end markets need personal elements.

When a T-shirt costs 20 dollars or a pair of sports shoes to spend 50 dollars, customers may buy online, but if you want to buy a pair of Nike Nike Kobe 11 Elite Low QS 4B of 220 dollars, most people will choose to buy it after experiencing it in a physical store.

Therefore, the impact of Nike Amazon trading seems to be limited to low-end products.

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