Mordor Fashion, The Holy And Carnival

Sometimes the world needs some passion. The flash of the trend is like a gorgeous summer flower. The romance and feelings aroused by the trend have become the passion of Chinese fashion.

What did you become during the National Day holiday? Are you a stranded traveler who goes to the major scenic spots to "queue up and see the scenic spots by the way"? Or the otaku man and otaku woman who "live at home and linger on takeout, mobile games and online shopping"?

In this long holiday, some people have been ordinary or irritable, but others have experienced a dream and romantic fashion trip. As early as September in Mordor, many young people who love fashion have passed it on by word of mouth. On the first day of October, they will meet the largest flamingo exhibition, so they came.

　 Fashionable trend ignites romantic carnival

During the National Day holiday, in the 3000 ㎡ super large venue of Shanghai Exhibition Center, the retro Russian castle is full of pink and literary romance, which not only makes many people relive the dream of girls, but also lets consumers witness the Holy and Carnival integrating dazzling activities such as clothing display, school enterprise cooperation, independent designer competition and Nautilus Market.

This is a buyer's party and a witness trip for designers. The first Shenghe Carnival hosted by the Shenghe Shengkorea Pavilion located at 233 Henan North Road in Shanghai not only attracted consumers to linger, but also gathered many fashion buyers to buy goods. Most of them have been engaged in fashion buyers for more than 10 years, understand and know the most popular fashion elements and trends, and select high-quality products at the carnival site Designer brand , to create a different fashion style.

And the most popular brand There is no doubt that GAROSU, SOE, ZUMA, HELLOVENUS, these high-quality original designer brands, fashionable design, popular colors and matching consumers are reluctant to leave their booths, and at the same time, they also display the charm of Korean fashion.

In addition to professional business docking, the trend party at the Shenghe Carnival ignited the whole atmosphere. Many trendy cultural performers are gathered here, especially Gucci two thousand and eighteen Spring Summer Series Xie Chenglin, the only Chinese male supermodel in the show, the elite and cutting-edge model of Longteng, brought wonderful show blockbusters, integrating trends and art. All kinds of trends and cultures, whether rappers or dances, solos or choruses, have created modern sparks here.

Another hot spot, Nautilus Market, not only includes brand fashion, but also provides exquisite handmade jewelry, ready made desserts, popular cosmetics, iced drinks, etc., making it a paradise for shoppers to "cut their hands".

　 New people compete to incubate original design

In addition, more local original independent designers, together with their original brands and agency brands, bloomed in Shenghe Carnival, where hundreds of original brands, fashion brands and trendy brands, which made the site visitors shout for joy.

since ancient times, designer , brands and channel providers complement each other, and smooth cooperation will greatly enhance the brand's influence and communication power. With this concept in mind, Shenghe Shengkorea Pavilion has incubated several brands with both fashion and marketability. In order to let more and more local designers come out, Shenghe Carnival held an original designer selection contest to provide professional skills display and landing sales channels for independent designers and passionate new designers, and hopes to incubate more local excellent fashion designers.

After many days of selection in full swing, including the personal independent brand NUAGE brought by the cutting-edge designer Kelvin Chen, and the local designer brand YEE QUADRANT in Shanghai /Nightstock Juant, independent designer brand NIGHTWISH Night Wish, independent designer brand LAUUI COLLECTION， The trials of original designer brands, such as SEMICON, have finally ended.

In the end, independent designer Qi Ye won the first prize, designer Duan of Zhejiang University of Technology was willing to win the second prize, independent designer Huang Luminhong won the third prize, the most popular award was won by the joint independent designers Shi Wenyi, Chen Yijing and Kang Jingyu, and the independent designer Chen Shen won the most market potential award.

　　 School enterprise cooperation stimulates game and innovation

All students who study design have a designer's dream in their heart. In the transition period from campus to society, many designs may not be market-oriented, but they have the enthusiasm and courage of young people today.

In order to present the dreams of young students, the "Zhejiang University of Technology Fashion Show" entered the Shenghe Carnival. The wonderful design performance enabled Shenghe Carnival not only to set up a relationship lever connecting universities and enterprises, and enterprises and enterprises to communicate and trust each other, but also to stimulate the vitality and creativity of universities to provide service output to enterprises in the game, The cohesive force of competitive advantages between enterprises, and even the sustainable driving force that enterprises give to university discipline development and talent cultivation.

During this activity, the College of Fashion of Zhejiang University of Technology signed a strategic cooperation agreement with Shanghai Shenghesheng Clothing Market Operation and Management Co., Ltd. to jointly build a teaching practice base, a designer incubation base and a fashion research center, so as to effectively promote the transformation of teaching achievements into industrial services.

In addition, the College of Fashion Design of Shanghai University of Engineering and Technology and Sino French Effie Fashion Designer College have also set up practice bases for industry university research cooperation with Saint Korea Pavilion. Shanghai University of Engineering and Technology (SUET) is a Chinese designer college that cultivates compound garment talents. two thousand and two Since its establishment in, it has always guided teaching with the concept of "integration of art, technology and market", actively grafted foreign high-quality education resources, successfully introduced world-class clothing education curriculum system and teachers, and delivered a large number of professional composite talents for Shanghai and even the national clothing industry. The cooperation between well-known universities and the St. Korea Pavilion will also bring more original ideas and design strength to the development of the fashion industry in the future.

　 Design forerunner brings infinite creativity

In the past two years, Saint and Saint Korea Pavilion has not only become a leader in the shopping mall industry in Shanghai, but also actively participated in the important activities of the Fashion Association and the Fashion Designer Association. Not only did it jointly launch the showroom alliance in August this year, but also held the Shanghai annual meeting in September to strengthen the connection and cooperation with industry and professional resources and seek collaborative development.

During the Shenghe Carnival, the annual meeting of the Display Design Professional Committee of China Fashion Designers Association The 2017 annual meeting of the industry also appeared in Shanghai as an important activity link. The Display Design Professional Committee of China Fashion Designers Association, with a pragmatic working attitude and starting from the market demand, shares cutting-edge design information and successful experience, discusses sustainable development ideas, and actively explores the development space for constantly creating and improving cross regional business exchanges and cooperation, and promotes resource sharing and win-win cooperation.

This annual meeting not only released the work report of the 2017 Display Design Professional Committee, but also in the theme forum of the "Visual Marketing Reform and Display Innovation under the New Business Model", which aimed to build a display teaching system, online visual display, human-oriented visual design The leaders and representatives at the meeting also visited the Saint and Saint Korea Pavilion and highly recognized the holding of Saint and Saint Carnival.

The meeting of Shanghai Exhibition Design Committee held by Saint Helens Korea Pavilion in conjunction with China Fashion Designers Association is also an innovation and transformation of Saint Helens in the field of industrial and commercial circulation, providing more possibilities and opportunities for the future long-term development of Saint Helens Korea Pavilion.