Paris And Crocs Cooperate To Create A New "Height".

According to the world clothing and shoe net, Paris's fashion week has made the media and social networks boil up again because of the thick bottom of the model's feet.

。

Creative director Demna Gvasalia found Crocs collaborated with the FOAM shoes, pink, green, yellow, gray hole shoes, plus 10 centimeters of soles, and shoes adorned with the Logo of the Paris family and a bunch of cute little things.

"This is a very innovative shoe," Gvasalia said. "It's light and integrated. For me, this technology and material are very good.

Because of the integrated structure, you will probably be able to print a pair of 3D at home later. "

Crocs official Instagram also released the shoe and wrote: "the new Crocs has been brought to a new height by the Paris."

Except for the first time in the physical sense, the cave shoe has a new height of 10 centimeters centimeters. Everyone has different understanding of this height.

Like the previous IKEA pack, the public opinion has been divided into two camps.

A kind of ugly new height, spicy eyes; a kind of cool, very cute, want to buy a pair.

Muffin shoes and cave shoes, these two kinds of casual shoes can touch the aesthetic bottom line of a large group of people.

But aside from the aesthetic debate, in a sense, "FOAM" is more like a hype in people's eyes, designed for public opinion.

For Demna Gvasalia, maybe it's Vetements's DHL.

It can be understood as a sense of humor, a satirical act of consumer consumers.

Prior to this, Christopher Kane 2017 in spring and summer also worked with Crocs to pform the cave shoes. Kane felt that the shoes had an awkward feeling that would make people feel ugly, but the shape was full of childish and naive. In general, he liked it very much.

According to Crocs, Christopher Kane cooperation has reached 10 billion of the global social media (impressions).

Christopher Kane 2017 spring and summer

Although the official has not disclosed the relevant data of the cooperation of the capital, there is no doubt that it will be more or less.

From a market perspective, this cooperation is undoubtedly successful.

Some critics also criticize it from this angle. Highsnobiety Alex Rakestraw, a fashion journalist, thinks that this is the way to create social media's volume and influence in the digital age.

The bloggers' eyeballs are valueless and vulgar.

But at the end of the debate, it will always come back to the ultimate question of what the essence of fashion is.

If fashion is actually a story and myth created after another, the value of these shoes is to arouse everyone's reflection and discussion.

If not, what is fashion?

In any case, "FOAM" will appear in flagship store in Paris, next year, produced by Crocs, and the price has not yet been released.

More interesting reports, please pay attention to the world clothing shoes and hats net.