Luisa Spagnoli, The Luxury Luxury Clothing Brand, Is Accelerating The Global Layout.
Italy light luxury Women's wear brand Luisa Spagnoli Is accelerating the layout of the global, Munich, Prague and Cairo stores opened in succession, and well-known chocolate brand. Perugina Cross border cooperation is also advancing.
According to the world clothing shoes and hats net, Luisa Spagnoli S.p.A originated from Luisa Sargentini (which was changed from Spagnoli to Annibale Spagnoli). In 1928, the production of Angola rabbit hair fabric clothing has gradually expanded the company after several generations of development. Now the company is mainly engaged in the design, production and sales of light luxury women's clothing. The sales volume of 2016 year has reached. 128 million euros.
The Luisa Spagnoli brand's overseas business plan is being carried out step by step. In October 10th, Luisa Spagnoli Spagnoli opened its first brand boutique store in Munich, Germany, which is located in the Preysing hotel of Theatiner street, one of the boutiques of high-end boutique stores in the interior of the city, with an area of 150 square meters.
Luisa Spagnoli S.p.A's president and CEO is also the fourth generation member of the brand founder family, Nicoletta Spagnoli, who accepted the Italy media MF Fashion, said: "we decided to invest in a city similar to Munich, and just launched the first product line of the eyewear products just a few months ago. The decision of the brand to enter Munich depends on our long-term observation of German consumer feedback. They have always been a loyal enthusiast of Italy brand. On the other hand, it depends on the vast business opportunities we have seen in the rapid growth of brand in the electricity supplier channel since the beginning of the year. The sales growth of this channel has reached 68% compared with the same period last year.
Luisa Spagnoli, which is about to usher in the 90 anniversary, is far more ambitious than Italy. Besides Munich, the brand recently opened a store in Prague and Cairo. Among them, the Prague store is located in the Centrum Chodov shopping mall, while the Kai Luo store is located in City Stars, the largest shopping center in the region. In the early 2016, Luisa Spagnoli has entered the US market. In 2017, sales of Luisa Spagnoli are expected to grow by 5%.
Meanwhile, cross-border cooperation between Luisa Spagnoli and Perugina chocolate, another major brand that the founder has created, is also advancing. Perugina was founded by Luisa Spagnoli couple and Francesco Buitoni, Leone Ascoli and Francesco Andreani in the year of 1907. After continuous expansion of product line, Italy national chocolate brand Baci was also derived. In 1988, Perugina was bought by Italy branch of Swiss food giant NESTL Nestle.
Nicoletta Spagnoli concluded: "we jointly launched the Luisa by Luisa Spagnoli perfume perfume gift box with Perugina this year, and it has been exhibited in some Luisa Spagnoli stores in Italy. Compared with other countries and regions in the world, it is the perfect technology that makes "Italy made" stand out. We will uphold the consistent concept of Luisa Spagnoli, and continue to extend more and better products to all parts of the world.
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