Who Can Represent Chinese Fashion?

According to the world clothing shoes and hats net, another Shanghai

In the past, after a few days of running around the show, I once again felt fashionable and popular among fashion practitioners.

There is a deep gap between the views.

In this way, there is absolutely no commending. Just like Hollywood symbolizes the great success of commercial films, no one will deny that the significance of minority films is only the difference of audience.

After seeing several shows at the Pinghu stadium in Xintiandi, I went to a couple of showroom for designers to butt buyers, and then found several.

Lace and yarn are widely used -- white and black.

When I saw the model coming out of the shaggy skirt and lace coat, I remembered the most prosperous era of the ladies house.

Almost 10 years ago, the women's clothing brand in Shenzhen was once the main shop with no objection to the shopping mall.

From a popular perspective, we can say that because Burberry has been wearing lace throughout its 2017 February series, more designers have paid attention to this romantic material again.

But a showroom director told me that the reason why so many Chinese brands use lace and yarns is that they sell well.

Lace is not a very good material to control. If you are not careful, you will dress vulgarly. If the fabric is not good enough, it will also be cheap, but at the same time, it is also the most easy to satisfy the material of maiden's heart.

In Shanghai fashion week, you will clearly feel the different appeals of the two brands.

A group of independent designers returned from England and the United States, their designs are more conceptual and the design language is more vanguard.

From our past few years' feedback on these independent designers' show, most readers will leave messages in the article "do not understand" and wonder, "is this fashion?"

However, some readers have sent messages to defend their independent designers for a tit for tat defense. One of our readers wrote, "don't force yourself to appreciate it. Many luxuries are not labeled. You feel bad. Many clothes in fashion week are not for you to buy, but more are designers' ideas. You don't like it, but some people like it. Designers don't expect you to buy it. Many of the clothes that people wear are inspired by fashion week."

What is good-looking dress? The answer to this question is very subjective.

But what is the most popular dress for the public can be quantified in a way. You just need to see who is the best seller.

Ou Rui consulting has provided us with some data. The top ranked clothing company in China is market share. It doesn't matter if you're not familiar with it. Its brands include only, Vero moda and Jack&Jones, the second is Hai Lan's home, and next is UNIQLO's parent company fast selling group.

Guo Jingming once satirize only in the novels of "little time", while Hai Lan's home looks for a series of advertisements photographed by Yin Xiaotian and Hu Jun.

However, the feedback from the commercial world is not the same.

The "China market", which is often mentioned in a word, is actually a vast and highly differentiated market. People living in different cities are influenced by the information, living environment and the nature of their work.

In 2016, before the listing of local fashion brands La Natsu Bell's return to A shares, we interviewed La Natsu Bell's Dong Mao Jian.

When it comes to how they compete with ZARA and H&M, he has said that ZARA, H&M and other brands have their inherent advantages in a second tier city, but in the three or four tier cities, the public environment is different, and the public aesthetic is different.

For some customers in the three or four tier cities, there are many clothes such as ZARA and H&M designed by big back, some of which are "too bold".

Only and Vero moda are well regulated, very suitable for working in government departments or young school teachers; as for Hai Lan's home, there are nine herdles, seven wolves, etc. Although they are really not much avant-garde, but look around you, most of your uncles and fathers are not wearing polo shirts on western trousers and a belt with metal buckle all the year round. By the way, the nine shepherd's trousers are very good, squatting down tight, standing with legs trimming, and not having half a flower and boxing legs.

There is no advertising fee, purely personal experience.

It is precisely because of the different customers' preferences that the gap is very large. This is why in fashion week of Shanghai, we see one of the reasons why brands with different price, location and style can appear in the same week.

There are no obvious differences between the four major fashion week of the world -- Paris fashion week, London Fashion Week, Milan fashion week and New York fashion week.

In other words, market diversification is a good thing, which means that everyone can get development opportunities.

So, the answer to the title is yes.

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