Look At What The Old Buddha's Department Store Has Done In Losangeles.

According to the world clothing and shoe net, recently, French high-end retailers.

A new cocktail party was held in Losangeles, where a cocktail party was held on the top floor of a high-rise building on Sunset Strip. At the same time, two days later, the company held a similar event in New York. The partners were all Paris Rido Hotel.

Lafayette department store hopes to integrate into the American market through such a young way -- food, fashion, travel and lifestyle. It looks more like a local KOL, but it has also become the four pillar of the next step in the development of the Department of Lafayette, and is also able to make a good relationship with the well-known KOL.

Lido general manager Herve Duperret told reporters that although they had a lot in common with Lord Buddha, but this is the first real cooperation between the two sides. "Old Buddha's department store represents the classic Paris style, and the Rido Hotel is also one of the representative hotels on Champs Elysees street, known for its luxurious location."

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With the trend of brands entering the hotel field, the cooperation between the two companies appears to be normal, but through the integration of life style marketing, the US market can be better realized.

"The US market is one of our most important customers."

Azbileg Tsamba-Incerto, manager of international sales department, Department of general merchandise, said that in the area of leisure and business travel, Lafayette department store has been promoted through B2B, but they found a bigger business. KOL, the influence of KOL on the American social network prompted the Department to throw olive branches to them. The main role of the invitation to the local cocktail party was an influential KOL in the United States.

In addition to showing KOL's flagship store promo, the cocktail party also released a Holiday Themed event to be launched in November 8th.

In addition, Lord Buddha continues to make efforts in the field of fashion, and nearly 60.

Cooperation has launched an exclusive payment, including a Gucci Embroidered Handbag, with a limited sale of 25 models.

Going deep into the US market is a step in the international market pformation plan of Lafayette department store. Besides the US market, the Chinese market is another important battleground.

In August this year, the Department announced that it would open in Lujiazui, Shanghai. It is expected to open at the end of next year. This is the second shop in China after the 2013 entry to the mainland market and the first store in Beijing and Xidan.

Although early in the mainland, the performance of flagship stores in Beijing has been depressed, and it lost 20 million in the first year. Even though sales volume has finally increased in 2016, many analysts believe that this is only due to the low base of performance.

Philippe Houze, chairman of the board of directors of department store, once said that choosing Xidan is the most popular landmark in Beijing.

But another way of thinking is that the Department of Lafayette department obviously lacks a deeper understanding of the Chinese market, because the flow of people in Xidan is mainly due to the aggregation effect of many shopping malls, and the segments of the population are mainly young people of the millennial generation. On the one hand, their economic capacity is not enough to bear the high price of old Buddha. On the other hand, in the wave of consumption upgrading, the business models of the surrounding shopping centers are not advanced.

The background of the market is not friendly to the old Buddha, which directly led to the evacuation of the catering businesses on the ground floor of the Department of Lafayette department store in 2016. It is now vacant for more than a year.

Second stores in Shanghai are a breakthrough after four years in Beijing. Shanghai's consumption environment is different from Beijing's. The location advantage of Pudong Financial Square will also become more prominent in the future. In addition, multi store business will help to reduce the cost compared with single store operation, thus forming a regulatory benefit.

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