Mash Officially Enters The US Market

Miss American students who miss the sweetness of the wind need not worry, according to the world clothing shoes and hats net.

Galato pique and so on.

The Japanese company Mash Holdings has issued a formal entry into the US market, emphasizing that it will set up local corporate entities in the US and Southeast Asia to accelerate the expansion of overseas markets.

Mash Holdings, which belongs to Mash Style Lab group, is the main business of Mash group founded in 2005.

The company founded the Japanese fashion ladies' brand snidel at the beginning of its establishment in 2005. In 2008, it launched the home dress brand galato pique. Now it has more than 10 brands such as FARYI.D and Mali Owen. It has become one of the fashion brands of Japanese fashion people.

According to the world clothing and shoe net, as early as this August 28th, Mash set up a branch MASH U.S.A Inc. in the United States. This time, Mash plans to directly put its brand gelato pique and snidel flagship store on the streets of New York.

Considering that there will be a lot of business activities such as Christmas and Valentine's day in the coming months, Mash will locate the two shops in the HOTEL INDIGO (Hotel Indigo), PUBLIC HOTEL (Chicago Volkswagen Hotel), Assembly New York boutique and the forthcoming ACE HOTEL business area, all of which are the same as the local flagship stores in Japan.

In order to recover some consumer feedback in time before opening a store, Mash will first operate a galato pique flash store at snidel's shop location at the end of 11 this year, next February 14th.

The official snidel flagship store will start operation in April 2018, with a total of two floors, about 145 square meters.

The galato pique flagship store will also open in the same period.

In addition, Mash also plans to open the online sales website USAGI ONLINE of the brand in the United States, through the joint sale online and offline, the statement also said that Mash currently expects two brands to reach 10 million yen (about 600 thousand yuan) in the first month of opening stores.

Not only the US, Southeast Asian and Asian markets are also the focus of Mash's active exploration of overseas sales.

In November 11th, on the first floor of Miramar (Mei Lihua) shopping center in Hongkong, COSME KITCHEN will launch gelato pique, snidel and LILY BROWN composite store, which is the first time to launch in Japan.

The shop area is about 40 square meters, and COSME KITCHEN's own brand CELVOKE will also be introduced into the overseas market for the first time.

The Mash group will also set up a branch in Singapore next year to gain market share in Southeast Asia through its flagship store.

In fact, as early as 2010, Mash style lab has already targeted the market in mainland China. At that time, the mash fashion trading company was established in Shanghai, and opened the first flagship store of snidel and gelato pique in 2011, followed by a series of overseas markets that are also concentrated in Asia and its surrounding areas.

In recent years, Japan and South Korea's global warming has only increased. Especially for young people in Europe and America who advocate freedom and fashion, the style of Japan and South Korea is a new attempt. This may also be a reason for Mash to lead its brand out of Asia.

Before that, however, it was only aimed at the Mash brand designed by Asians for the first time to enter the North American market.

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