Chong Fu Fur Industry Takes The Lead In Trying To Pform Fashion, And 40 Enterprises Have Responded.

In November 17th, Tongxiang Chong Fu Fur Association established the fashion fur clothing and clothing sub committee. 40 Chong Fu fur clothing enterprises became the first members of the branch.

This is Chong Fu fur industry.

A new attempt at leading edge and active pformation and upgrading is also the oath of Chong Fu town to accelerate innovation drive in the name of fashion and promote the pformation and upgrading of fur industry.

From a small "Nong Nong" out of Chong Fu fur, has been the pillar industry in the town, but also enrich the people industry.

Not only does it have the most complete industrial chain of fur industry from raw leather to leather, printing and dyeing, but also to garments, and after years of development, it has also cultivated a number of professionals and entrepreneurs in fur industry.

In recent years, with the entry of electricity providers, Chong Fu fur sales channels have been further expanded.

"At present, most of Chong Fu fur enterprises are still at the bottom of the smile curve."

Wang Qun, Secretary of the Party committee of Chong Fu town, said that Chong Fu owns more than 1500 enterprises in the fur industry, of which more than 1000 individual processing households. Most of them are mainly wool tops with low added value. The pricing power and initiative are in the hands of others. In the past two years, with the downward pressure on fur industry and the weak consumer market, the fur industry has entered a period of deep adjustment.

While the industrial advantages are obvious, Chong Fu fur industry is also facing great difficulties.

Going forward to fashion is a new attempt to promote Fu fur.

A number of leading enterprises in the town have tried ahead of fashion.

"We set up fashion fur.

The branch is hoping to lead by leading enterprises, consolidate and consolidate, and develop together.

Hu Jianzhong, chairman of the newly elected sub committee, told reporters that in the future, through this chapter, more enterprises will join in the fashion development of Chong Fu fur and promote Chong Fu fur to the international fashion stage and connect more international fashion resources.

"The times are changing and the industry is changing. We must also adapt to the times and accelerate the integration with fashion."

Hu Jianzhong, chairman of Zhejiang Zhonghui fur Co. Ltd., told reporters that the company has been committed to building its own business in recent years.

The company has not only created the brand of "Nu Jia" women's clothing, but also bought a brand name for Italy business men's wear. At present, the company's brand franchise stores have opened more than 20 cities in the first tier cities. At the same time, the company has also actively expanded the electricity supplier market, opened online shops at Taobao, vip.com, Amazon and other network stations, and realized the integration and development of online and offline. "At present, men's clothing has been sold and sold all the year round, and women's clothing is also actively developing dresses and other four seasons costumes in addition to traditional fur, so that they can be fully styled."

Wang Qun expressed the hope that through the platform of fashion fur clothing and clothing branch, more and more Chong Fu fur enterprises will be pformed into fashion, and strive to build 200 fur furniture with industry influence in 5 years.

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In order to promote the fashion pformation of fur industry, the Party committee government of Chong Fu town has actively butted up with the Party committee and government of Pu Yuan Town, and the two time this year, it has carried out docking and communication with Pu Yuan.

As the first batch of state-level characteristic towns, Pu Yuan is building the first Chinese fashion town in all directions. Next, we will further deepen the government's partnership and business singing opera, share the resources with Chong Fu fur, win the stage with the show and win the development, carry out comprehensive cooperation in the market, industry, designer resources, and jointly form a fashion alliance to promote the great development of the two markets and industries.

Zhu Shaoming, deputy director of the Pu Yuan sweater Market Management Committee, said.

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