Matthew And Siphon In Underwear Exhibition -- Depth Analysis Of 2017 Shenzhen Underwear Exhibition

On Monday, I went to my girlfriend's office and met with bear MM, who had just graduated from University for 1 years.

She worked in a well-known IT company in Shenzhen. She spent the lunchtime with girls who were almost the same age as her. They took out their cell phones to play games, or studied some good things on a treasure. Sharing shopping cart has become an essential topic for young people to socialize online.

Bear MM represents consumers of the new generation of big cities in China. They need different styles on different occasions such as shopping, class, dancing and so on.

Match with them, the purpose of their discussion is always the clothes are not enough, because too many scenes need to "ride", too many occasions need "show".

This one two one ten, bear MM bought underwear known as a year, bought clothes with the scene, with different occasions of underwear, they no longer locked their eyes on H&M,

On the secret of Vitoria, secret fans, inside and outside, and inside spy...

There are many niche brands that are also in her range.

There are not many accidents in the 2017 double eleven underwear industry sales ranking data. It is hard to say that there are surprises, that is, the underwear business of the vertical field, such as inside and outside, for the first time. Compared with several other prosperous businesses, in recent years, the second and third tier brands have gradually lost the advantage of low price.

In fact, as early as 2011, experts in the lingerie industry suggested that the Matthew effect is coming.

Matthew effect (Matthew Effect) means

In the field of capital, there is a universal market phenomenon: the strong Heng Qiang, the weak and the weak, the winner takes all, and becomes the natural support of microeconomics. In 2017, the Matthew effect has begun.

The exhibition industry in lingerie is also undergoing great changes brought about by technology.

As a simple example, as early as 2014, several big furniture companies in China began to work together to create a vertical furniture ecosystem. The experience of the furniture industry is one or two different from that of the underwear industry.

Finally formed.

Another example is the mobile Internet industry. The just concluded high tech fair is the result of several games, and ultimately leads to the one end of quality and resources. This leads to the appearance of the majority of high-quality professional spectators, forming a closed loop polymerization, and its experience is very similar to the underwear industry that is taking place.

The result of the Matthew effect is that one end of the siphon effect will start another round of fighting because of technology or cross boundary standards.

In fact, fighting has not started yet, and many enterprises have lost their tickets to Noah's Ark.

Shenzhen underwear exhibition, as the largest market display platform for underwear industry, is not accepted by the SIUF underwear exhibition to be opened in 2018.

The impact of the concussion period is over 80%.

The exhibitors' components changed slightly, conforming to the Matthew effect: Jinjiang, Shantou, Foshan and other places, the demand of industrial cluster groups increased; the number of exhibitors and cross-border exhibitors increased sharply; the number of agent brands was skyrocketing, and a lingerie store closest to the C end was created.

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