Bei Sao'S Clothes Of The Same Name Were Invested By 30 Million Of The Private Equity Company.

According to the world clothing shoes and hat network understanding, now has pformed from the idol singer to the entrepreneur successfully

Victoria Beckham announced today that its namesake brand has successfully received 30 million pounds from private equity firm Neo Investment Partners.

In exchange, the latter will get that.

A small share of the brand.

The details of the paction were not disclosed, but market information indicates that the paction is Victoria Beckham.

The valuation went up to 100 million pounds.

"As business continues to grow, I see the need for external investment.

This will bring external expertise. "

Beckham told BoF: "Neo has proved that it can lead the founder oriented enterprises to a new level in a global perspective.

Our focus is on building a sustainable and profitable luxury brand. "

"Victoria Beckham is the most exciting entrepreneur I've ever worked with," said David Belhassen, co-founder and operational partner of Neo Investment Partners. "She is a model of millions of women around the world, and she has built a unique and distinctive luxury brand with strong personal characteristics and great potential for development.

I am very happy to work with her and her team to achieve the greatest potential of the brand.

Beckhams plans to use the funds raised to further expand the retail and e-commerce experience of the high-end women's brand, while promoting the growth of core products and expanding to new product categories.

In addition, part of the amount will also be used to repay accumulated debts.

The latest public data of the brand, that is, 2015 revenue, showed that brand revenue increased by 7.1% to 36 million 500 thousand pounds.

The data came from documents provided by the brand to the authorities.

10 years after its establishment, the brand still failed to make profits and accepted financial support from its husband, David Beckham.

According to a report of 3 years last year, in 2014, if David Beckham did not make a lot of money, Victoria Beckham Limited would not show a profit of 5 million 200 thousand pounds, but a loss of 3 million 800 thousand pounds.

The money is shown as "stop operation" in the company's account book.

After entering the field of fashion through franchise glasses, jeans and perfume products, Victoria Beckham launched its brand name brand in 2008, offering cool and easy wearing skirt products.

At the beginning of the year, she was despised by the fashion industry. However, since then, Beckham has expanded its products to leather goods, glasses and shoes, and has gradually gained recognition from peers.

At present, she employs 180 people, opens a physical store in London and Hongkong, and runs an e-commerce business.

In 2016, Beckham announced the launch of a capsule series with Target to launch accessories, women's wear and children's wear products.

At present, she is working with sports brand Reebok, and is expected to launch a series of cooperation in 2018.

"For me, this cooperation just shows the potential of brand growth and expansion to other exciting product categories," Beckham said. "Challenging the traditional concept of sportswear from the perspective of fashion is something I have always wanted to challenge."

The paction with Neo took place before the brand moved to the new office in Hammersmith, West London.

Neo has also invested in Paris menswear brand Ami, Italy leather brand Valextra and British design home brand Tom Dixon.

The parent company of the business is Beckham Brand Holdings.

The company also owns the franchise of David Beckham, which is jointly owned by David Beckham, Victoria Beckham and Simon Fuller, which is called "idols" Godfather.

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