Guess Will Be More Dependent On The Chinese Market In The Future.

According to the world clothing and shoe net, in the three months ended October 28th,

Group sales rose 3.3% to $528 million over the same period, lower than expected, adjusted profits rose 8.1% to $10 million 400 thousand over the same period, and net losses narrowed to $2 million 900 thousand compared with $9 million 100 thousand a year earlier, but in the US.

Sales continued to record double-digit declines.

The picture shows Guess group's third quarter main performance data.

By Region:

Guess sales in the US market dropped by 13% to 187 million US dollars in the same period, while sales in the first nine months dropped 13% to 561 million US dollars, but the operating profit rate has increased.

Sales in Europe recorded a strong growth of 19% to $221 million, and sales rose 20% to $641 million in the first nine months.

Sales in Asia grew by 17% to $74 million 322 thousand compared to the same period last year, while sales in the first nine months rose 17% to $200 million.

After the release of the earnings report, Guess Group CEO Victor Herrero revealed that

Significant growth in Europe and Asia has benefited mainly from the opening of new stores, strong wholesale business and positive performance of e-commerce sales.

During the period, the retail sales increased by 10%.

The group's negotiations with the mall in the United States for reducing rent and closing profitable stores are also taking effect.

Victor Herrero believes that the performance of the group in the quarter is in line with expectations. It is expected that Europe and Asia will continue to have double-digit growth trend and the profitability of the Americas region will gradually recover.

Guess sees the millennial generation as the main market segment. It is accelerating the layout of its digital network and upgrading the offline stores to achieve full channel retail.

At the same time, Guess is revising its official website to simplify and enhance user experience. In China, it has entered into cooperation with Tmall, Jingdong, vip.com and other e-commerce giants.

Since the beginning of this year, Guess has closed 45 stores in the United States, but has opened 10 new entity stores in cities such as Shanghai, Hangzhou, Suzhou and Harbin. Currently, there are 411 stores in the world.

The group plans to open 11 new stores in Russia and Turkey in the future, and will continue to shut down the bad stores and control the total number of stores in 300 stores.

Guess chief financial officer Sandeep Reddy told analysts at the conference that Guess attached great importance to the rent of its stores, because it had a lot to do with the profit margin of the brand. If the brand could not get the ideal rental contract, the group would choose to close the stores.

On the product side, Guess launched a revival of the revival of the 90s joint series of single products with hip-hop singer A$AP Rocky at the beginning of last year, and received a positive response from the millennial generation. The two sides launched a series of cooperation again this year, and the price is more close to the people.

However, due to the high cost of cooperation with A$AP Rocky, even though the series is very popular, it has made no contribution to the group's performance.

The picture is Guess x A$AP Rocky cooperation series.

The picture is Guess Green Label retro series.

After a great success with A$AP Rocky's Retro series, Guess decided to create a retro series of its own. In September this year, it suddenly announced the introduction of the retro Guess Green Label to conform to the retro wave in the fashion industry.

The series will be the main product of Guess, which was launched in 80 and 90s. It aims to combine classics with modernity. Logo is back to the original Logo that was adopted at the beginning of Guess 1981, highlighting the retro property of the series.

According to well-informed sources, since the sale of Guess Green Label in September 30th, most of the single products have been sold out and need to be replenished second times.

Some analysts say that this has been quite successful for a newly established brand branch line.

It is reported that the spring product order summit of Guess 2018 has gained two digit growth compared with the spring product order summit in 2017. Its new distribution center in Europe has also started and is expected to be put into operation in the first quarter of next year, when the profit margin in Europe is expected to further improve.

In order to attract more new consumers and highlight the Guess brand image, Victor Herrero announced in the conference call after the earnings report that GUESS jeans 2018 Spring advertising blockbuster will be performed by actress, singer, entrepreneur, philanthropist and fashion idol Jennifer Lopez, and is directed by the Paul co-founder Paul Marciano, photographed by fashion photographer Tatiana Gerusova.

After the release of the earnings report, Guess group's share price dropped 12.26% to $15.75 a share, and its market value is currently about 14 billion 500 million dollars.

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