• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Why Are Executives Fleeing Under Armour?

    2017/11/23 14:41:00 60

    Under ArmourFootwearBrand

     Under Armour

      

    Under Armour

    The performance decline is still not improving, but executives are fleeing from the troubled company.

    According to the world clothing shoes and hats net, November 21st, supervisor.

    footwear

    Peter Rapp, senior vice president of business (Peter Ruppe) recently left suddenly.

    Subsequently, Under Armour issued a statement confirming the news and said that his position would be temporarily replaced by Ryan Drew Ryan Drew, vice president of the global basketball department.

    although

    brand

    The spokesman declined to disclose the specific reasons for Peter Rapp's departure, but almost everyone thought it was the result of unsalable sales of sports shoes.

    It is worth noting that three weeks ago, Ben Pruess, President of Under Armour sports fashion, just decided to resign.

    Since last October, at least 5 leading executives have left their jobs, including co-founder, chief marketing officer, female business leader, youth business leader and sports fashion president.

    Today, Peter Rapp has become the latest executive officer to leave.

    After Peter Rapp's departure news, the company's share price fell 5.88% to 11.36 dollars, refreshing its record low since 2005, and its current market value is about 5 billion dollars.

    In the case of sustained downturn in performance, the company will not be excluded from losing more executive talent.

     Under Armour

    Peter Rapp

    Peter Rapp, director of footwear business, entered Under Armour in 1 months in 2015 and has served for more than two years.

    Previously, he served for Nike for 25 years as a global footwear general manager and experienced in sports shoes industry.

    After switching to Under Armour, as a highlight of his senior vice presidency, in September this year, he led the company's footwear team to set up a shoe creative design center in Nike headquarters backyard Portland, USA.

    Including designers from competitors, hundreds of shoe experts are stationed in the office, hoping to boost the brand's footwear performance.

    In fact, Peter Rapp faces many challenges in his new business.

    In 2015, Under Armour launched the first signature basketball shoes for its star Stephen Currie. With the extreme heat of the warrior star, the shelves of the American brand were swept away. It can be said that the sports shoes product line has just begun to taste the sweetness of the star effect.

    In the past year, however, the footwear business in the United States has stagnated as the heat of the Curie has fallen and the footwear products of Under Armour lack innovative design and clarity.

    As for the latest product, Curry 4, which is highly anticipated, it has been postponed to the third party retailers because of the pportation problem, and the sales situation is not optimistic.

    From the earnings data, as of the second quarter of June 30th, sales of its footwear business dropped by 2% compared to the same period last year, and the group's net loss was expanded to $12 million 300 thousand.

    In the third quarter, footwear sales rose by only 2% to $285 million, compared with 42% in the same period last year.

    After the two quarter of the fiscal year, the US brand has repeatedly lowered its annual sales forecast.

    In September this year, the latest survey report of Wells Fargo showed that only 27% of young consumers expressed interest in Under Armour shoes when they could choose more. The curry product, which was once very popular, received only 19% support.

    On the contrary, as many as 70% of consumers choose Adidas and 81% choose Nike.

    A consensus in sports consumption is that sports shoes are the core business and performance driver of sports brands.

    Footwear sales account for 65% of Nike's total revenue, and Adidas's proportion is more than 50%. This is the key factor for the stability of the two giants in the world.

    However, the Under Armour, which started with sports tights, has only about 20% of the sales of footwear business, and there is always a lack of truly influential sports shoes.

    Against this background, the opening of Under Armour Portland shoe innovation and design center is regarded as the determination of the US upstart brand to reverse the decline.

    At that time, Peter Rapp even set goals publicly. "Footwear is the key driving force for our long-term growth and success in the future.

    The goal of Portland's headquarters is to design shoes and make footwear sales account for half of the company's total revenue.

    In order to focus on footwear and other key areas, Under Armour announced its restructuring plan in October of this year.

    In addition to layoff 2%, the brand decided to "downsizing" the business and throw away some of the less efficient ones, and focused on the potential overseas market.

    However, it is regrettable that two months ago, Peter Rapp, who vowed to lead the team to raise the proportion of footwear sales to 50%, has suddenly left the company. This move reveals the frustration of the company's performance.

    For Under Armour, compared to the current predicament, it is even more frightening to lose confidence in counterattack and do not rule out more executives leaving in the near future.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    What Are The "Attempts" Of UNIQLO'S Cross-Border Marketing?

    Enterprise information
    |
    2017/11/22 15:24:00
    71

    Why Does Coach Want Old Prints To Come Out Again?

    Enterprise information
    |
    2017/11/22 14:59:00
    97

    Is Vip.Com Likely To Recover Its Lost Territory?

    Enterprise information
    |
    2017/11/22 14:35:00
    579

    Adidas Speeds Up Expansion Of North American Retail Channels

    Enterprise information
    |
    2017/11/22 14:14:00
    631

    Brief Description Of Vip.Com'S Third Quarter Unaudited Financial Report Details

    Enterprise information
    |
    2017/11/21 14:34:00
    46
    Read the next article

    Men'S Brand Corneliani Expects To Innovate The Brand Next Year.

    Italy's top men's clothing brand Corneliani is expected to innovate the brand next year after its acquisition. With the development of new consumption era, more and more customers begin to pursue fabric texture and personalized clothing, and make corresponding improvements to the Chinese market.

    主站蜘蛛池模板: 成人免费在线播放| 99在线精品免费视频| **性色生活片久久毛片| 美女教师一级毛片| 最新中文字幕av专区| 国内精品福利在线视频| 午夜视频www| 久久国产精品99国产精| 福利视频免费看| 浮力国产第一页| 差差漫画在线登录入口弹窗页面| 国产情侣真实露脸在线| 亚洲成a人片在线观看www| www国产亚洲精品久久久日本| 蒂法3d同人全肉动漫在线播放 | 日韩电影免费在线| 国产成人久久精品麻豆二区| 久久福利一区二区| 色综合天天综合网站中国| 机机对在一起30分钟软件下载| 国精品午夜福利视频不卡| 亚洲欧洲日韩综合| aa级国产女人毛片水真多| 深夜福利网站在线| 国产精品国产三级国产专播| 亚洲男人天堂2022| 124du在线观看| 日韩精品一区二区三区毛片| 国产男女视频在线观看| 亚洲国产日韩a在线播放| 91极品反差婊在线观看| 欧美丰满熟妇XXXX| 国产精品久久久久久无毒不卡| 亚洲欧洲精品在线| 精品四虎免费观看国产高清午夜| 欧美亚洲综合另类| 国产女主播喷水视频在线观看| 久久精品视频网| 成人羞羞视频网站| 日韩精品亚洲人成在线观看| 国产一区二区三区精品久久呦|