What Are The "Attempts" Of UNIQLO'S Cross-Border Marketing?

According to the world clothing shoes and hats net, recently,

If you want to bundle App on consumers' crowded smartphones, it will not be enough for consumers to feel dependent on product promotion information and brand campaign.

In order to reduce the danger of being deleted by consumers at any time, we can enrich the experience of consumers and create more opportunities for staying.

On their own official App, they are constantly refurbishing.

Last week, UNIQLO announced its collaboration with Japan's Kok Chuan publishing house, inviting cartoonists to create a series of comics for UNIQLO and named it "dress like this".

The comics are centered on the daily collocation of UNIQLO. It has been serialized on official App since November 14th, and has been updated daily to December 13th.

The main character of the cartoon is a pair of men and women who are in love. From the point of view published abroad, they live in a three-point line of "home company - UNIQLO".

With the help of his girlfriend, the man jumped from wearing a loose "otaku" to a well dressed "city elite" - of course, except for his girlfriend, all of it owes to UNIQLO, the costumes of all the men and women in the comics, and can be found in the shop of UNIQLO.

In fact, UNIQLO was not the first attempt to cross border cooperation. In August of this year, UNIQLO launched the music content UNIQLO MUSIC on App in Japan.

The project is co operated by UNIQLO and Japanese music streaming AWA, which currently has more than 40 million online music libraries, and is Japan's largest music streaming media.

The song information is divided into the "news" column in App, which includes daily songs recommended Today 's sound, and the entry song of Japan's local and international hits list.

UNIQLO also launched its own music column "Fashion Tunes" in the music section, replacing new themes every month, and the name of the theme will be based on the type of clothing, such as "jeans".

"Sportswear" and so on, and different categories will have different themes of music recommendation.

However, the duration of all songs is only 30 seconds. If you want to hear the complete song, you have to jump to the AWA platform to listen.

In addition to music, UNIQLO is also working with online magazine to read App tabuho to provide 20 weekly free online magazines to its members.

Judging from the scope of the currently available magazines, the number of magazines that tabuho provides UNIQLO is quite numerous. The main types are mainly travel books, and there are many lifestyle magazines.

In fact, UNIQLO continues to exert its strength on App in Japan, which stems from its domestic performance which is not satisfied with Japan.

According to the 2017 fiscal year report released by the fast retailing group of UNIQLO parent company in October 12th, although the group achieved a record growth of 148% net profit, Japan's local operating profit decreased by 6.4% compared to the same period last year.

The official attributed the phenomenon to weather anomalies again. Warm winter and cool summer day caused a large backlog of seasonal products such as fleece, hot underwear, AIRism and other products of UNIQLO signboard, resulting in a drop in profits.

Cross border marketing tools on App still do not know how much contribution it can make to performance improvement, but it has succeeded in causing consumers' curiosity, at least allowing it to spend more time on mobile phones.

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