La Natsu Bell's Three Quarter Profit Distribution Bill Is Compelling.

Shanghai with a market value of 10 billion 500 million

Dress Limited by Share Ltd (hereinafter referred to as "La Xia Bei") announced today (November 20th) evening that the company will convene the fourth provisional shareholders' meeting in 2017 in Shanghai on December 18th afternoon, and will consider a number of motions. The reporter noted that the motion on the allocation of profits in the three quarter of 2017 is particularly noticeable.

La Natsu Bell disclosed that in order to further improve the cash dividends and give investors reasonable returns, and earnestly safeguard the legitimate rights and interests of small and medium-sized shareholders, the company will allocate profits in the form of cash in the three quarter of 2017 according to the relevant provisions of the articles of association.

According to the results of the financial report, in 2017 1-9, La Natsu Bell realized a net profit of 694 million yuan. According to the articles of association, 10% of the statutory surplus was fixed, and the undistributed profit at the end of 9 in 2017 was 627 million yuan. As of September 30, 2017, the undistributed profit of the company merger was RMB 1 billion 238 million yuan.

The La Natsu Bell plan, in the three quarter of 2017, is a plan for profit distribution: the total share capital of September 30, 2017 (A share capital is 332 million shares, H-share capital is 214 million shares) is based on 547 million shares, and is distributed to all shareholders by 3.3 yuan (including tax) for each 10 shares. The total amount is 180 million yuan, and the remaining profits for shareholders can be pferred to the next stage.

According to the world clothing shoes and hats net, La Natsu Bell did not distribute red shares this time, instead of capital accumulation.

The profit distribution of A shares is carried out in accordance with the relevant provisions of the Shanghai stock exchange, and the profit distribution of H shares is carried out in accordance with the relevant provisions of the The Stock Exchange of HongKong Limited.

Public information shows that La Natsu Bell is a popular consumer market.

LaChapelle, Puella, Candies, 7m and LaBabit, and other brand style differences complement each other, customer group positioning interlaced popular fashion women's clothing brand, POTE and other popular fashion men's wear brands and LaChapelleKids.

Brand, at the same time, the company has launched many online and offline brands such as OTHERMIX, MARCECK, JACKWALK, O.T.R, Siastella and so on through self-cultivation and external holding merger. It is the listed brand clothing company with the largest number of brands at present.

According to an internal information obtained from La Natsu Bell here, according to an internal talk made by Mr. La Natsu Bell, chairman of the board of directors Xing Jiaxing, in Shanghai, the operation and development capability of multi brand strategy is constantly being consolidated.

In their view, multi brand is the direction of future development, but also the company has consistently adhered to the strategy.

Drawing lessons from the development experience of Brand Company in Japan and Europe, multi brand is an inevitable trend. La Natsu Bell hopes to break through the limitations of single brand in consumer groups, dressing scenes, style and style coverage through multi brand operation mode, and to cover the needs of different segments of the market, so as to raise the company's penetration in the mass fashion casual wear consumer groups.

At that time, Xing Jiaxing introduced that LaChapelle and Puella, the main core brands of La Natsu Bell, have formed a high brand awareness through long-term cultivation and brand accumulation. They have mature long-term customer groups, which can bring sustained and stable cash flow to the company.

At the same time, the successful cultivation of core brands has provided valuable experience for the development of new brands.

In the first three quarters of 2017, the main brand LaChapelle achieved an income of about 1 billion 500 million yuan, an increase of 1.4% over the same period (the growth rate was +5.4PCTs compared with the same period last year). This year, it has successfully stopped the downward trend and achieved a small increase; and Puella achieved a revenue of about 1 billion 300 million yuan, down 7.3% from the same period last year.

LaChapelle and Puella two brand plus total income accounted for 45%; La Natsu Bell's 7m and LaBabit, and other other core brands, after years of incubation and cultivation, sales scale has achieved rapid growth, becoming the engine of the company's scale growth in recent years. During the reporting period, 7m's operating income was 1 billion 30 million yuan, an increase of 14.4% over the same period, and LaBabite2017 achieved 930 million yuan of business income, an increase of 35.1% over the same period last year.

7m and LaBabite two brands accounted for more than 1/4 of total revenue.

According to the financial report, at the end of September 2017, La Natsu Bell had 9258 sales outlets, all of which were direct battalions, including 5582 shopping malls, 3664 shopping centers and 12 joint ventures.

In the first three quarters of 2017, the total number of shops opened online was 351, an increase of 3.9%, of which the number of monopolization increased by 489, and the counters decreased by 138.

Xing Jiaxing revealed that in the future, La Natsu Bell will choose European and American brands for cooperation or merger and acquisition.

At present, investment brands include O.T.R, OTHERMIX, Siastella, Tanni, MariaLuisa, NN, MumMeetMe, Kin, and so on. The category covers many offline and online brands such as mass entertainment, designer brand, high-end men's and women's wear, parent child dress and so on. La Natsu Bell continues to explore the mass clothing consumer market in a diversified multi brand management strategy.

{page_break}

Reporters noted that the industry believes that in terms of business mode, in addition to the new Siastella brand launched by La Natsu Bell in 2016, other retail outlets have implemented the full direct camp mode. The observation shows that the advantages of La Natsu Bell's direct sales channel are mainly:

1) fully obtain profit margins in sales.

2) quickly unify the lowland implementation of the company's business strategy, as well as store display, display of goods, moving line design, customer service, etc.

3) it helps to quickly perceive the market changes, grasp customer needs in time, and respond quickly to new product design, so as to realize the fast fashion of product design.

4) timely grasp and analyze the real-time data and inventory situation of store sales, so as to adjust inventory and achieve effective inventory flow.

Haitong Securities analyst Yu Xuhui believes that La Natsu Bell is a rare brand operated clothing company directly operating in China. The direct operation mode has created a strong control ability of the terminal stores, which helps the company get the terminal retail data in a timely and effective manner, and makes a quick response to the market. At the same time, it also helps the company's information pformation and the rapid implementation of related policies.

In 2016, La Natsu Bell launched RFID technology in warehouses and all terminal stores to achieve the flow tracking of single item clothing from factory to store, and greatly enhance the efficiency of warehouse logistics and store goods management. This is also the first among the domestic clothing listed companies. In addition, La Natsu Bell has established an efficient product supply system to create fast fashion capabilities, and the company has introduced about 7300 surplus, 11360 surplus and 18720 surplus products styles to customers from 2014 to 2016 respectively.

The company adopts multi band new product shelves.

In the whole year of 2016, the brand added up to 323 new bands of new products. The multi band loading mode effectively ensured the freshness and fashion of the network display, attracting consumers' continuous attention.

More interesting reports, please pay attention to the world clothing shoes and hats net.