Ali Joined The Nation'S Largest Commercial Super Store To Fully Promote The New Retail Process.

In November 20, 2017, Alibaba group, Auchan Retail S.A. (Auchan retail) and run Tai Group announced new retail strategic cooperation.

The super retail store represented by Gao Xin retail has always been regarded as a bridgehead and weathervane in traditional business.

Big Rand and Auchan's embrace of new retailing not only presupposes domestic products

The ecological layout has been completed, and it will further integrate the offline and offline modes and the boundaries of the virtual economic entity economy, so that China's commercial retail will become a whole in the pformation, and win a win-win situation based on the consumers, scenes and goods circulation.

Gao Xin retail is the largest and fastest selling store operator in China. It operates 446 large stores in 29 provinces and autonomous regions of the country, with two brands of Auchan and big RFA.

In 2016, its revenue exceeded 100 billion yuan, and the market share remained the first in the domestic retail industry for many years.

According to the strategic agreement, Alibaba group will invest about HK $22 billion 400 million (about US $2 billion 880 million), directly and indirectly holding 36.16% of Gao Xin retail.

This means that China's largest business super group, represented by Da Yun FA and Auchan, will join the new retail revolution promoted by Alibaba from the business mode and capital structure. The case involving commercial cooperation involving tens of billions of dollars will also be destined to become a historic handshake in the field of commercial circulation in China.

As a promoter and practitioner of new retail,

Group CEO Zhang Yong pointed out: "Gao Xin retail is the largest commercial super store operator in China, and also a leader in the retail industry of China and the West.

The achievement of this strategic cooperation means that the retail industry will realize the DT era pition represented by bar code scanning to the IT era represented by the integration of big data and online and offline, which is of milestone significance in the history of global business.

From the investment department store, 3C appliance chain and supermarket convenience store to the largest commercial super store group in the country, Alibaba fully promotes the new retail process under online and offline integration, and its value has also been highlighted in the revival of China's business and offline consumption.

Wilhelm Hubner, the chief executive of Auchan, said: "this cooperation with Alibaba stems from our shared vision of the future business.

The leaders of physical retailing and online retailing joined forces to better serve hundreds of millions of consumers in China and bring a new world class.

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Huang Mingduan, vice president of Yun Tai Group, said: "with the rise of the mobile Internet, consumer demand has undergone tremendous changes. Gao Xin has been trying to move from line to line.

Gao Xin joined forces with Alibaba to meet the growing demand for better life with better products, better service and higher efficiency.

It is reported that the cooperation will focus on big data and Internet commercialization, and complete the reconstruction and upgrading of "people, goods and markets" through comprehensive digitalization.

The new strategic alliance will integrate the resources of three enterprises, empower Gao Xin retail to borrow the digital ecosystem of Alibaba, promote the digitalization of stores, and apply the new retail solutions to Gao Xin stores, including online offline integration, modern logistics and personalized consumer testing.

Over the past year, Alibaba has started the new retail pformation at a high speed. Based on the application of technology and data, the substantial promotion of entity business has become the core of the whole strategy.

Through the accumulation of multiple application scenarios and the actual test of double 11, new retail and the systemic pformation brought by it have become the largest consumer promotion scenario in the global retail industry. It is also recognized as the most leading mode and theoretical innovation in this field.

With the advance of the new retail strategy, Alibaba has reached a comprehensive strategic cooperation with the traditional retail businesses such as Yintai, Suning, Sanjiang and Bailian, and has actively explored new formats such as box and horse. It is committed to opening the successful mode of new retail to all the retail partners and promoting the integration of online and offline businesses and the upgrading of commercial Internet.

During the Tmall double 11, the traditional retail representatives of the 52 core business circles in the country and the Bailian, Yintai and other traditional retail representatives were fully connected to Tmall's new retail and intelligent stores. Suning stores also jointly launched Tmall's big data consumption list as a guide for offline consumption.

Driven by the new retail and new consumption experience, the traditional retail industry has been fully recovered and rare.

Queuing phenomenon.

After a year of assembly and preparation and double 11 global social synergy exercises and actual combat, based on online and offline communication, reconstructing traditional business elements with big data as the core, taking the overseas Chinese as the radius, creating a new retail scene as a breakthrough, and marking the hot sale of physical sales as a symbol, the new retail era has arrived.

According to the relevant reports released by the Ministry of Commerce recently, such as convenience industry and department store, since 2017, core indicators such as prosperity index, sales volume and passenger volume of related industries have rebounded completely.

The trend of retail sales has been the first time in five years, and social retail has entered a golden period.

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